Fine Tune with Corby Fine

Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads bus...

Ever wonder what connects an ER nurse to a successful digital marketing agency? 🏥📈  In this episode, Corby Fine chats with David Sanchez, the visionary founder and CEO of Digitalis Medical (https://digitalismedical.com/) and Miracle Recovery. David shares his incredible journey from saving lives in the emergency room to building a powerhouse digital marketing firm that helps healthcare brands th...

Tired of being overlooked? Ready to own your niche? Join Corby Fine and the Expert Authority Coach, Christine Blosdale – a 5-time #1 Amazon bestselling author with 25 years of experience in branding and media, who went from writing viral columns for AOL and hosting radio shows to helping global leaders claim their space. Learn to ditch imposter syndrome, master your message across any platform (ye...

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP.   Tune in to hear Jon discuss the evolving landscape of digital...

This episode features a dynamic discussion with Brad Bettinson , VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication ch...

In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities. 1. Art vs. Agency Work: The Great Debate 🎨 Artistic Boundaries: Is agency work truly an art form? We de...

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures. We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and even in-video...

Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of  Forum3 . Co-founders Adam Brotman and Andy Sack know a thing or two about each of those goals, which is why they started the business in the first place, and the emerging technology of focus, Generative AI. Adam is the former Chie...

Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are human and vulnerable. One of the most important characteristics is that they try to surround themselves with people who can teach them as well. Cindy Wahler understands that no...

Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey , President, Americas & Global Partners at Google lives at that intersection. As Sean explains, you have to have a really innovative culture that has tremendous amounts of psychologic...

You don't need to consistently look for big, humongous changes in your organization. According to Tanbir Grover , Chief Marketing and Digital Officer at Pet Valu , thinking about and focusing on the edges is critical as most things in your business are usually working quite well. The challenge is in getting alignment and support to work on making those things better. The trick according to Tanbir,...

It takes a strong leader to be vulnerable and ask their teams, "can we do it this way?" and if it doesn't work, admit that it's okay. It takes an even stronger leader to speak with all new hires as they come on board, empowering and encouraging them to be reckless. Imagine starting a new job and having you leader tell you to use your first 90 days to try and do things your way, and to break and ch...

As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking place. As Meghan Nameth describes, it is probably the biggest leap of faith that an organization can take, as most people, especially in senior executive positions, are used to se...

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcomes based marketing.  One of his key principles, is that if you can't find a pattern of things NOT working, then it means that things are completely out control. So how do you fi...

There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change and unlocking all kinds of opportunities for growth and new business models. Joining me in this episode is Christina Litz , the Chief Brand & Commercial Officer at True Nort...

According to Nic Beique , the payments space is generally boring, but his goal is to build a payments company that is loved by his customers and that can be the heartbeat of their customers success. Nic tells me that it would be enough of a differentiating point for Helcim to have built the brand that they have already built, one based on processing billions in payments per year with a human touch...

When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-founder decided to do something about it. They launched Key , a patent-pending two sided marketplace with a co-ownership model allowing people to move in and start building home equ...

Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking about the future. As Erin Elofson describes in our discussion, "when using Pinterest you're fundamentally happy, reflecting on the past is a harder emotional process, and that's...

Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco .  She believes the future is learning live together and Disco's vision for learning leaves the industrial age behind and looks to a world of lifelong learning, that's live, with peers, led by trusted creators and accessible from anywhere. Prior...

Ever hear of The Peak ? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 Canadians start their day with this email and I am one of them! Brett Chang is co-founder of The Peak, starting the business after a number of roles including working at Uber. A...

Most companies don't bother spending time thinking about how they can create their own flywheel. The flywheel that comes from digitally transforming their business, and finding ways that one new business model or revenue stream can feed off the other.  John Boynton is an executive with over 30 years experience and a passion and track record of turning companies around and delivering high growth ra...

In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable , Chief Marketing Officer (CMO), Banking at BMO Financial Group , it is a combination of what consumers think about as a perceived convenience, and the distinctiveness that a bank can create to try...

For anybody who is not familiar with it, there is a real productivity crisis in the pharmaceutical industry and they have even given it a name, which is Eroom's law , the opposite of Moore's law. Moore's law states that every 18-24 months, the amount of transistors you can get for the same or lower price doubles. In pharmaceutical, R&D is the opposite. Every 18 months, the price of getting a n...

The Canadian healthcare system is typically ranked as either the lowest ranked or second lowest ranked performing healthcare system of all developed world nations. Our physicians are great. Our procedures, world class. Then why such a low ranking? According to Dr. Brett Belchetz , the reason why we are so far behind in the rankings is access. Only about half of Canadian doctors work full-time. Tha...

Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversation. As Paul states, "Twitter is look at THIS platform. It's pointing to a thing, an event, something that's happening in the world and people are talking about that thing rathe...