Find The Apex - Car Culture Discussions with Christophe Wakefield

In a world where cars are increasingly about efficiency, technology, and individual expression, the world’s foremost automotive journalist John McElroy joins me in conversation about how the profound connections we once had with cars are evolving and why the impact of the car on our lives is changing as well. He reveals how this shift could bring positives, and a new type of freedom machine where...

This conversation explores the transformation of mobility into cars and then their evolution from personalized vehicles with massive cultural significance as social and political statements, to a less engaged society today. Matt Anderson dives into the Henry Ford Museum's leading approach to bringing car culture to life with scholarly exhibitions and among the best archives and collections in the...

In this part of the interview, we dive into the marketer's role in shaping Car Culture, with Saad Chehab, someone who has seen all sides of the automotive consumer. Mr. Chehab shares insights on the impact of car design on identity and society, and the emotional attraction in car marketing. The conversation explores the practical considerations that influence car choices, the way marketers can pro...

The conversation with Saad Chehab delves into the fascinating world of car culture, identity, and marketing. In this first part, he explores the allure of cars and their impact on identity, and the evolution of car design from classic Alfas to new Kia EVs.

Dive into the world of automotive design with Ralph Gilles, Chief Design Officer at Stellantis. Discover his journey through the creation of iconic vehicles, from the Chrysler 300, to Rams, Minivans, and of course, the legendary 5th Gen Viper. Mr. Gilles shares invaluable insights on the evolution of car technology, the strategic importance of halo projects, and the relationship between racing and...

Have you ever wondered how the V10 beast known as the Dodge Viper came to be? Learn the surprising connection between the Viper, the Mercedes SLS and the Chevrolet Corvette in this behind-the-scenes discussion with the Chief Engineer of the last gen Viper, who was there at the beginning of the Viper story as well. He also has excellent advice for kart and car racers looking into careers in the aut...