FilmTalks

In this episode of the FilmTalks podcast our hosts outline a global shift  from a traditional waste-heavy industrial model toward a  circular economy  that prioritises reuse and regeneration. While plastic initially revolutionised modern medicine and logistics, its permanence has created a  systemic environmental crisis  that now requires a fundamental redesign of global production. The podcast hi...

STUDIO 86 AB SWEDEN 28 Apr 2026 In this episode of the FilmTalks podcast our hosts examine how LinkedIn  has transitioned from a basic recruitment tool into a dynamic content platform  where business relationships are forged through  authentic storytelling . The hosts argue that most organisations currently  underestimate the platform , often relying on  stale corporate messaging rather than the ...

In this episode of the FilmTalks podcast  we explore the recent  economic shift  within the global film production industry. The discussion highlights how  large production houses  are currently struggling due to  high overhead costs  and a market correction following the initial streaming boom. In contrast,  smaller creative teams  are thriving by remaining  agile  and catering to the modern corp...

In this episode of the  FilmTalks podcast  our hosts explore the fundamental shifts in  digital marketing anticipated for 2026, moving beyond mere hype to focus on  structural changes . The discussion frames  artificial intelligence  as essential infrastructure rather than a simple tool, requiring brands to prioritise  clarity and authority  to remain visible in an AI-mediated world.  Video conten...

In this episode of the  FilmTalks podcast , produced by AI at Studio 86, Stockholm, Sweden, our hosts discuss major shifts anticipated in the media and entertainment industry for 2026. The episode focuses on predictions from the  AlixPartners Media & Entertainment Predictions Report , detailing six core trends that will transform the ecosystem. Key predictions include the rise of  streaming &q...

FilmTalks: The Briefing — What the Industry Is Actually Doing (Not Just Posting) Inspired by Edition #11 of  The Only Newsletter  by Niclas Rahm (COO, CMO & Partner at LIWLIG) In this 29-minute FilmTalks episode, we explore one of the most important shifts happening in brand experience and event strategy today. Inspired by Niclas Rahm’s latest edition of  The Only Newsletter , we dive into how...

This week on the FilmTalks podcast, we explore one of the most transformational shifts in the digital world: the rise of the agentic internet. Inspired by the research of  Duncan Roberts, Associate Researcher at Cognizant , this episode breaks down how AI agents are moving from simple helpers to fully autonomous decision-makers that negotiate, transact, and operate on our behalf. We discuss: • Why...

In this episode of the  FilmTalks podcast our hosts discuss the immediate and future implications of  AI-generated actors  in the film industry. The hosts focus heavily on the controversy surrounding "Tilly Norwood," the world’s first fully synthetic actress, who was condemned by the performers’ union  SAG-AFTRA  for posing a threat to human creativity. The conversation explores the  tec...

In this episode of the  FilmTalks Podcast titled "The Pornification of AI: Ethics, Freedom, and the Future of Digital Culture," our hosts scrutinise the recent shift in policy by  OpenAI CEO Sam Altman  to allow  erotic content  for verified adult users of ChatGPT. The hosts explore whether this decision represents a move toward  creative freedom  or an acceleration of the  pornification...

In this episode of the "FilmTalks" podcast our hosts discuss strategies for  building a successful global marketing campaign  with a focus on film and media production. The podcast episode is inspired by an article titled "The Global Playbook: Building a Global Marketing Campaign" by  Peter Mackness of Wolfestone UK . Throughout the discussion, the hosts expand on Mackness'...

In this weeks episode of the FilmTalks podcast, titled  The Human Touch: AI, Authenticity, and Creative Trust . The hosts explore the complex relationship between artificial intelligence and human creativity, particularly focusing on how audiences perceive the  authenticity  of content created with AI assistance. The discussion is framed by feedback received from a previous episode, specifically t...

In this episode of the  FilmTalks podcast our hosts focus on the evolving nature of creative production, drawing a parallel between Quincy Jones's use of new technology in creating Michael Jackson’s  Thriller and the modern integration of Artificial Intelligence (AI). Inspired by Pierre Côté’s LinkedIn article, the hosts argue that audiences and critics should  judge creative work based on its...

In this episode of the FilmTalks podcast , we take a deeper dive into how  AI, Local SEO, and storytelling  are transforming small business marketing. Inspired by insights from Ken Tucker—founder of Changescape Web, bestselling author, and host of the  Marketing Guides for Small Businesses  podcast—we explore: How AI empowers creativity without replacing the human touch. Why  Local SEO  is the sin...

In this weeks episode of the  FilmTalks podcast , our hosts focus on the rapid adoption of  AI-Only Campaigns  in marketing and filmmaking. The hosts explain that major brands are moving beyond experimentation, now entrusting AI to generate every element of a campaign, including visuals, video, and social content, which represents a significant shift in traditional workflows. Brands are pursuing t...

In this weeks episode of the FilmTalks podcast our AI hosts focus on the impact of Artificial Intelligence on the creative industries, particularly  filmmaking and marketing , drawing inspiration from  James Hurst   Chief Creative Officer at ZAG, previously Head at Rogue School . Key themes explored include the  creative identity crisis  faced by professionals, the analogy of AI as a  "microw...

In this episode of the FilmTalks podcast we focus on the evolution of retail and marketing strategies. The central theme revolves around the idea that the traditional  "marketing funnel" is no longer effective  due to shifts in consumer behaviour and technology. Instead, the podcast advocates for a  "flywheel model,"  which positions the customer at the core of an ongoing cycle...

Twenty years ago, Google Docs reinvented the way we work together. Today, generative AI is transforming collaboration once again — and this time, the impact goes far beyond the office. In this episode of  FilmTalks , we explore insights from Vishnu Sivaji’s article  “Collaboration in the Age of AI”  and uncover what it means for filmmakers, marketers, and storytellers. 👉 Discover how AI is: Unloc...

The provided text, a podcast script from "FilmTalks," discusses  vibe marketing , a contemporary approach to brand communication focusing on emotional resonance rather than direct sales. Hosts Emma and Liam explain that  vibe marketing  utilises elements like motion, music, and tone to create an atmosphere, aiming to make viewers feel a certain way and align with a brand's identity....

In this episode of the "FilmTalks" Podcast, Positivity Performs discusses how a  positive media environment significantly enhances advertising effectiveness , based on a robust study by MAGNA and Pinterest. The research, which used biometric and eye-tracking data from over 4,300 participants, revealed that ads placed in uplifting contexts achieved  35% higher purchase intent and nearly 5...

In this episode of the FilmTalks podcast our hosts focus on the key insights from the  According to Berghs  trend report 2024/25, focusing on how creative shifts impact  visual storytelling  and  marketing . They highlight trends such as the need for  meaningful media , the focus on driving  action  beyond awareness, the distinction between  visual noise and depth , the evolving role of  AI as a c...

In this episode of FilmTalks podcast, titled "The Business of Creativity," our hosts explore how creative studios can achieve enduring success by integrating business acumen with artistic talent. The hosts highlight the common pitfall of studios focusing solely on individual projects rather than cultivating long-term assets and diverse revenue streams. They discuss the strategic adaptati...

In this episode of the FilmTalks podcast we focus on "Going Live – Why Interactive Video Is the Future of Brand Engagement" features hosts Alex and Jamie discussing the increasing importance of live and interactive video content for brands. They emphasise how these formats foster  direct, real-time engagement , boosting audience participation, trust, and visibility on social media platfo...

This FilmTalks podcast  episode, inspired by  George Hughes' Startups Magazine article , discusses  five common errors brands make with video content . Hosts  Alex and Jamie unpack these mistakes , which include a  lack of strategic planning ,  underestimating production complexity ,  poor distribution strategies ,  inconsistent branding , and  attempting to handle all aspects internally . The...

This  FilmTalks podcast  episode, inspired by  George Hughes' Startups Magazine article , discusses  five common errors brands make with video content . Hosts  Alex and Jamie unpack these mistakes , which include a  lack of strategic planning ,  underestimating production complexity ,  poor distribution strategies ,  inconsistent branding , and  attempting to handle all aspects internally . Th...

In this episode of the FilmTalks "From Views to Value: How to Measure ROI on Video in 2025." our hosts focus on the shift in video marketing from simply counting views to understanding its true business impact, encompassing awareness, engagement, leads, and revenue. They aim to provide a clearer methodology for evaluating video performance across various platforms and metrics. The conversation emp...