Filmed to Convert

Most business owners approach video with the wrong expectation. They want one video to do everything generate leads, build trust, and grow their brand But as discussed in this episode, that mindset is exactly what causes content to fail. This conversation breaks down how video should actually be used depending on your goal, and why clarity and strategy matter more than production alone. What We Ta...

In this episode, we sit down with Ken Huang from Social Wave to talk about what it actually takes to build and scale a business beyond the early wins. Ken shares his journey from starting out already behind with $1.5M in debt, to growing a multi-million dollar agency, and the lessons that came with it. This conversation dives into the reality most people don’t see. The pressure, the mistakes, the...

In this episode, we sit down with Tak Hatanaka from Zoku Creative to talk about the real journey behind building a business, stepping away from comfort, and finding purpose through storytelling. Tak shares what it was like leaving a stable 9–5, the fear that came with it, and the moments that pushed him to finally take the leap. From having nothing on his calendar to building a creative business r...

What if the reason your ads aren’t working… isn’t the ads? In this episode, I sat down with Rochelle Burr from Relle B Digital and we went deep into something I see a lot with businesses: people jump into paid ads before the rest of their marketing is actually ready. Ads don’t fix your marketing. They amplify it. So if your offer isn’t clear yet, or you can’t sell it organically through your conte...

Everyone’s chasing better cameras, better lighting, better gear… but what if that’s not what actually moves the needle anymore? In Episode 4 of Filmed to Convert, we sit down for a raw, unscripted conversation about where video marketing is really heading in 2026. From humanising healthcare brands to the rise of AI-generated content, we unpack what’s working, what’s noise, and what businesses shou...

⏰Most businesses expect ads to deliver overnight results, but without the right content and mindset, you’re just burning money. In Episode 2 of Filmed to Convert, we’re joined by our very first guest: Nabil Bardouh from PowerMove Digital (powermovedigital.com.au). Together, we break down why creative and performance marketing go hand in hand, the 90-day rule for ads, and how the They Ask, You Ans...

🔥 Hot take: Most brand videos flop because they’re made for ego, not the audience. Most businesses make the same mistake with video: they focus on looking good instead of building trust. In this first episode of Filmed to Convert, we unpack why polished videos often flop, why chasing virality won’t grow your business, and the content strategy that actually works, documenting your journey and answ...