Field Trip Marketing

Nancy Macdonald has spent over twenty years watching people walk into her studio terrified they will get it wrong. And she has spent just as long watching something shift in them when they finally let go of that. In this episode Kirsten talks to Nancy, founder of Atelier 123, about the power of play and what happens when you give yourself permission to be a beginner at something. Why the not knowi...

Tiffany Pratt has built a career out of one simple belief: that curiosity is the most powerful creative tool you have. And that most of us stopped giving ourselves permission to use it a long time ago. In this episode Kirsten talks to Tiffany, artist, designer, and brand storyteller, about what it actually looks like to build a business from a place of joy. How she has moved through interior desig...

Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night. But what if you started with what genuinely delights them instead? In this episode Kirsten walks you through the Joy Points exercise, the tool she uses with every client to shift marketing away from pain and toward what actually lights people up. All you need is twenty minutes, something...

We say we don't have time for the things we love. And then we scroll for hours. That is not a time problem. It is a permission problem. In Episode 3 of Field Trip Marketing: The Podcast, Kirsten shares what 26 women revealed about joy, offline life, and what gets in the way. And ends with a direct invitation to go on a real field trip this week. Because the most resonant marketing you will ev...

Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way. People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketin...

Discover how marketing can be as joyful and curious as a childhood field trip with Kirsten, founder of Field Trip Marketing. In this episode, she shares her journey from exploring Istanbul to building a community-driven marketing practice rooted in authenticity. Learn how to embrace curiosity, storytelling, and joy to transform your business approach without massive budgets. Key insights include:...