Field Notes on Building a Legendary Team Culture.

Every team faces a hill: a tough opponent, a brutal stretch, a losing streak that starts to feel insurmountable. But the research is detailed: whether a team can climb that hill isn't decided by individual toughness alone. It's decided by connection. In this episode, we dig into what it actually means to treat adversity as the climate your athletes perform in, not a storm that occasionally...

Your best performance happens in the present moment. So why aren't we training for it? In this episode, we pull back the curtain on how Fortitude actually trains the mindset. We break down how we use meditation and mindfulness not as wellness buzzwords, but as practical tools to train attention — the same way you'd train a physical skill. You'll hear how this work translates directly t...

Coaching in 2025 is a fundamentally different job than it was a decade ago. NIL deals, the transfer portal, constant roster turnover, all layered on top of the traditional demands of being a tactician, mentor, counselor, and recruiter simultaneously. And yet, for all that's asked of coaches, very few are ever actually taught how to lead people. How to build culture, develop trust, or bring a t...

Something is shifting in the coaching world. Ryan and Brian, co-founders of Fortitude, dig into why the best coaches — from Darko Rajaković to Shaka Smart to Tara VanDerveer — are openly investing in their own mental performance and leadership development. They trace the idea back to Brian's very first newsletter in 2021, explore why asking for help is a sign of strength rather than weakness, and...