Field and Garden with Lisa Mason Ziegler

Ellen Frost, a designer in Baltimore, MD, continues sharing some of her strategies of how she continues to source from local cut-flower growers during winter: altering her designs. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show o...

Ellen Frost, a designer in Baltimore, MD, shares in this episode how she continues to source from local cut-flower growers during winter. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the ph...

I know from firsthand experience how fear can derail us. I was so afraid of taking my flowers to that first florist I almost didn't do it! I'm sharing my experience of how I overcame that fear. Learn more about me and my course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

What is holding you back from pursuing your flower farming dreams? Is it because you don't think you have enough land, or a tractor, or even a greenhouse? I am living proof that to get in and start a flower farming business you do not have to have this long laundry list of what we think are "must-haves"! Plus, in this episode, I am busting other common myths. Friends, there has never been a better...

Friends, I am so pleased to introduce two ladies to you that I came to know as students of our courses. Both have gone on to become valuable team members here at TheGardenerWorkshop.com.  Please welcome Anne Phythyon of Franklin Flower Farm and Jessi Graven of Blue River Blooms. I asked them to share some insights into our course communities and lessons, and how the courses have affected their bus...

In this replay of The Florist Buying Local Show, Ellen Frost is sharing about some of the flower co-ops she does business with. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app an...

Revisiting and reconnecting with why we are cut-flower grower business owners or aspiring to be. There is only one person in a business that can change the way business goes -- the person at the top, us. Burnout and overwhelm are most often self-induced problems, and we allow it. It doesn't have to be this way.  Hope this gives you ideas and hope.  ---Lisa

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, I am talking with Val Schirmer about forcing amaryllis & paperwhite bulbs and her online course. Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Sh...

I believe this topic is the one piece of going with locally grown flowers that holds conventional florists and designers back from taking the local plunge. But as Ellen reveals in this episode, that with a different approach to selling weddings locally grown flowers actually opens the door to new markets and allows the creative juices to really start flowing. Follow and share with florists and des...

I haven't done this before. Running you through our flagship course, class-by-class, session-by-session Flower Farming School Online- The Basics, Annual Crops, Marketing, & More!  I'm sharing the lessons, topics, what I was thinking, and why I felt like it is important. Plus, I'm answering those questions I hear the most and sharing what some of my students are saying about the course.  I loved re...

Folks this is the first time I've offered something like this. In this series of six episodes, I am going to walk with you through our flower-based business courses, course-by-course, session-by-session along with the respective instructors.  We will be answering all those questions we hear over and over like: Who is this instructor to teach this course? Who should take these courses? What exactly...

Florist Buying Local is a movement. It is the effort of Ellen Frost, the owner of the Local Color Flowers that is leading the way for florists and designers to learn that it is possible and profitable to source locally grown flowers. In this episode, Ellen shares the process she follows sourcing thousands of stems of locally grown flowers for this 6 wedding weekend that also has other events. Foll...

Well, folks after 23 years of intense flower farming (and lots of other stuff) we are transitioning my urban flower farm into a Virtual Learning Center. The only real change is we are no longer selling flowers---we are still growing a huge garden as in the past but with a different purpose: for teaching. This will allow us to focus our efforts on helping others grow! This is an exciting shift and...

Talking about my book Vegetables Loves Flowers and how it is truly a snapshot of how I garden and farm. Kinda the driving forces behind why and how I do what I do.  I am a very simple-minded person and tend to do things in a straightforward manner. In fact, so simple most people either miss my point or just don't believe it really works that way.  Grab an autographed book here. Request the free co...

Listen in on a conversation I had with Jennie Love talking flower coolers. We met up on Instagram Live and talked about our coolers and answered many of the questions submitted.  Mentions: Storeitcold.com  FREE Webinars to request: Growing Dahlias for Weddings Navigating Covid as an Event Florist Jennie's online courses: Making Workshops Work for You (available anytime) Farmer-Florist School Onlin...

Are you overwhelmed by social media? If so my friend, you are not alone. I use to be right there with you.  We have to face the reality that social media is important for your business when you manage social media, not let social media manage you.  Food for thought mentions in the podcast from my online course Flower Farming School Online:  Why social media matters to your business  Where to start...

What is holding you back? Think it's because you aren't ready or not sure about taxes, pricing, and on and on??? Is this you? Friends I am afraid it isn't this or that that's holding you back, it is fear! Fear of failing, fear of screwing up, fear of looking dumb or bad, and fear of a whole bunch of other stuff... I hope this little chat will let you know that the more fear you face, the more succ...

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse.  In this episode, Dave Dowling joins us to help navigate wholesale purchasing as a cut-flower grower.  Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join.  Visit our virtually Learning Center and Shop our gar...

This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares some of the tips and tricks of efficiencies we learned on the farm.  To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Visit TheGardenersWorkshop.com online...

This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares the additional Cool Flowers we added since the book was published. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Learn more about Cool Flowers HERE. Vis...

This is a recording of our show that airs live each Wednesday at 1 pm ET on Clubhouse.  This episode shares the up and downs of not sticking with your timing to plant cool-season hardy annuals.  To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Learn more about Cool Flo...

This week learn how cold-season hardy annuals don’t just survive cool-to-cold weather, but thrive in those conditions. Overcome the fear and frustration of planting this group of spring-blooming flowers. Resist the urge to complicate when to plant this group of flowers. Do Week 1’s homework and bring it to Week 2 to learn what flowers to plant when! Watch the videos and request the resources:  The...

Remember, it’s not about you when deciding how-to start seeds. Often I hear folks speaking of why they decided on which method of starting their seeds and honesty, their reasons had nothing to do with the best method for a particular seed! Here’s the thing, once you realize that seed starting can be easy once you know what it needs and give it to them— success is eminent. It is really that simple....

This week learn how to provide the growing conditions that help Cool Flowers thrive in cold weather. Watch the videos and request the resources:  The Cool-Season Flower Chronicles series  Links mentioned: Biodegradable mulch film Bio360 Silage Tarp Garden Hoe Row Cover Kit Link to cool-season seeds by category:Category – Plant seeds directly in the garden Category – Start seeds indoors Category – ...

This week learn when and what to plant based on your winter hardiness zone and first and last frost dates. KUDOS to all that did their homework!!! Remember: The greatest Cool Flowers fail is to not plant them at ALL!!!!! Watch the videos and request the resources:  The Cool-Season Flower Chronicles series  The Cool-Season Flower Chronicles videos and resources HERE. Blog: Store Seeds Longer Why I...