Field and Garden with Lisa Mason Ziegler

In this episode, I'm sharing a chat about how I use leaves, other mulches, and compost in my garden. I believe the use of mulches and the benefits of leaf litter are grossly overlooked in the gardening and farming worlds.  Join me on Wednesdays at 1 pm on Clubhouse to join the live conversation. Download the phone app, join Clubhouse and join my Flower Farming Club.  – Lisa Ziegler The G...

I am often asked: why do I grow so many annuals in place of growing more perennials? This episode explains. The bottom line for me is I get more bloom bang for my square footage, I never run out of space, I am able to always try new finds, and I get to feed my love of tending a garden. It seems to me that I was missing out on the "gardening" part of gardening when I first started decades ago. I wa...

Ellen Frost of Local Color Flowers shares when it may be a good idea to say no to a client. How to do it and to even get comfortable doing it. A great topic in this year of high demand that is going to continue for sure into 2022-- great lessons.  Connect with Ellen: Local Color Flowers I nstagram Ellen’s course: Florist School Online: Growing Your Business With Local Flower Sourcing Florist...

Loved catching up with Megan and Jonathan Leiss of Spring Forth Farm in Hurdle Mills, NC. I know you are going to find their business model inspiring and perhaps even a goal! As I have come to know these two better, I found that it wasn't just their farming systems and model that were so extraordinary, it was the farmers behind this farm that set this place apart and how it works. Enjoy! Mentions:...

It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden. Adding a row of zinnias to the veggie patch to cut a few to take to my grandma in the nursing home literally opened the door to my love of a cutting garden. Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and othe...

In this episode, we have combined two interviews of some pretty fabulous flower entrepreneurs: Amy Cordy of Drive By Flowers and Sue Dykstra of Creekside Growers.  I came to meet these ladies by way of that they are students of our online courses. I loved learning more about their businesses and how they shared the benefits of Ellen Frost's course Florist School Online: Growing Your Business With...

In this episode, we are chatting about ideas for value-added items to sell at holiday markets. From gatherings from the farm to items to crafts, and plants to grow.  Join me on Wednesdays at 1 pm on Clubhouse to join the conversation. Download the app, join Clubhouse and join my Flower Farming Club. –  – Lisa Ziegler The Gardener’s Workshop  and  Flower Farming School Online&nb...

I loved catching up with Wanda of Fox Hollow Peonies and Jonalyn of Blossom Lane Farm. I came to know both of these ladies because they are students of our courses. They became standouts and kept showing up on my radar because of how they were pursuing their businesses. Learn more about our courses mentioned: The Gardener's Workshop  Connect with these two gals: Fox Hollow Peonies  Instagram  Face...

I love stories of people returning home to the family business. Even though, in this case, it may be a new twist on the business. Doing it with family is just the best. I enjoyed chatting with Dani WInters of Winters Farm Florals to learn about her family's farm on the Eastern Shore of Maryland and how she has taken a little piece of it to start her cut-flower growing business. Dani grows on 1 acr...

In this episode, we go inside the syllabus/outline of Gretel & Steve Adams course: Growing Cut Flowers in Hoop and Greenhouses. If you have questions on what is included in this course, this deep dive with Gretel and Steve should answer them. The once-a-year enrollment opens in mid-November and school starts in January and runs for 6 weeks.  Learn more about the course and get on their waitlist: G...

This episode is about the struggle I was up against while I was writing Cool Flowers.  When I first saw the surveyors next door it paralyzed me. I wasn't sure how I would focus to write a book, but I did it and came through with a fresh perspective.   I hope that sharing this may help others that are facing this type of loss.  Read the blog This Side of the Fence. Doug Tallemy's book Bringing Natu...

I loved talking to Steve and Gretel about all that's happening on their farm. Boy, they just keep moving forward in the flower farming industry! I highly recommend following them on social media because the posts and videos are inspiring. Sunny Meadows Flower Farm Website Instagram Facebook Learn more about Steve & Gretel's course plus get on their waitlist: Growing Cut-Flowers in Hoop and Greenho...

In this episode, Ellen Frost of Local Color Flowers, a design studio in Baltimore, Maryland, explains how flower subscriptions were one of the first pieces of starting her business over a decade ago.   She shares the styles of flowers she offers using locally sourced flowers. She shares marketing tips and how subscriptions evolved to a new model during the pandemic.  Ellen answers lots o...

In this episode, Ellen (the florist) is chatting with Laura Beth Resnick (the farmer) of Butterbee Farm. Laura Beth is one of Elen's main suppliers for her Baltimore Maryland design studio.  Laura Beth is answering questions along with Ellen and Laura Beth shares her journey of building her customer base. Connect with: Florist Buying Local on Instagram, Clubhouse, Facebook Laura Beth Resnick on In...

What an inspiring conversation! I loved learning about Becca Muller and her flower shop LocaFlora. Her shop is located in Gettysburg, PA, and sources all of the flowers, plants, and gifts locally year-round. Such an inspiring business model and journey. Becca shares her experience as a student of Ellen Frost and her course Growing Your Business With Local Flower Sourcing.  Be sure to check out thi...

I was so pleased when Ellen Frost of Local Color Flowers agreed to create an online course with us. Her design studio business model was exactly what I saw as a perfect match for my cut-flower growing business. I literally thought, if only my commercial customers could learn from her how local is really a benefit for designers, florist shops, and really anyone in the cut-flower chain.  Join me as...

I loved this conversation with Ellen of Local Color Flowers. I feel like I am even more equipped to talk about why local flowers are better all the way around. It's another important piece of the pie of building our respective businesses.   Enjoy! Mentions: Request Ellen's replay webinar:  Dried Wreath Making Tips  Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen...

I met Steve and Gretel Adams years ago at an Association of Specialty Cut Flower Growers conference where we were both speakers. Before I really got a taste of their teaching style, I was struck by how connected they are to each other. I recognized immediately that this type of relationship can lead to great things in a business and that is exactly what these two have created with Sunny Meadows Fl...

Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers. In this episode with Ellen Frost, she is sharing how to educate customers about seasonality and locally grown flowers. Ellen discusses this and so much more plus answering your questions. Follow and share with florists and designers: Florist School Online: Growing Your Business wit...

My chat with Heather of Heather's Flower Farm about her business and the nuggets she took away from the Farmer-Florist School Online brought several great points to light. Hope you enjoy it as much as I did!  Connect with Heather's Flower Farm on Instagram. Learn more about the course Farmer-Florist School Online: The Wedding Process. Visit TheGardenersWorkshop.com for more farming and business on...

This episode is a replay of a live Clubhouse chat with Jessi Graven of Blue River Blooms and Anne Phythyon of Franklin Farm.  They are sharing their takeaways from Jennie Love's course Farmer-Florist School Online: The Wedding Process.  Interestingly enough, neither of these flower farmers do weddings- yet...feel like anyone selling flowers will benefit from this business packed course.  Learn mor...

Just as promised, we are going through another of our School course lessons with the instructor! Jennie Love's course: Farmer-Florist School Online: The Wedding Process is all about the business side of doing weddings--BUT here's the thing the lessons in this course can be applied to any flower-related business. From finding clients, marketing, managing bride customers, crop planning, top crops to...

This episode is packed with information from cut-flower industry leaders that have firsthand experience of where we are and what the future holds for flower-based businesses. Join me along with Dave Dowling, Jennie Love, Ellen Frost, and Steve & Gretel Adams for an inspiring and informative talk. Guests online course pages for more information on each: Farmer-Florist School: The Wedding Process, 2...

Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers. In this episode with Ellen Frost she is sharing what we can expect from the 2022 wedding market. Plus, how florist sourcing local flowers and growers can best prepare for the coming season. Ellen discusses this and so much more plus answering your questions and we even hear from on...

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, I am answering some questions submitted on The Flower Farmer Show Facebook Group, join us there! Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Sh...