Ty Mall

Fiction and Copy Decoded

Here on The Fiction and Copy Decoded Podcast, you'll discover how fiction and copywriting borrow from each other, and how you can use one (or both) to grow in your writing skill.

Author

Ty Mall

Category

Education

Podcast website

podcasters.spotify.com

Latest episode

Jun 17, 2026

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Episodes

Episode 38: The Mystery of I.I.T.I. 20.03.2019

In this episode I jabber about a problem people who have a lot of ideas seem to have, and what I decided to do about it (it works to generate ideas too, sometimes, but that's a topic for another episode).

Fiction's Third Piece 13.03.2019

In this episode, I talk about fiction's third piece (not character or setting), throw out some handy ideas for coming up with your own, and wrap it up chatting about how fiction can help you in business.

Pens, Goals, and You 06.03.2019

In this episode, I chat more about goals, and how to set them (and a bit more about staying motivated). Plus a bit about how you can find hidden opportunities in tasks that other people dislike.

Pizza and Goals...No Eating Required 27.02.2019

In this episode (number 35), we're back to just me as I chat about pizza, goals, and a bit more.

Another Voice on Fiction and Copy Decoded? 13.02.2019

In this episode, we break away from the mold, so to speak, as I interview Lee Rowley, a marketer who started out as a lot of business owners and grew to find his own success...somewhere off the beaten path. Enjoy. Lee's Website: www.leerowley.com Lee's Instagram @theleerowley

More Super Bowl Analysis (The Commercials, That Is) 06.02.2019

In this episode, I chat about various Super Bowl LIII commercials, what I thought about them, why they impacted me, and so on. Hope you get a kick out of it.

Here's How Ideas About Weather Could Have Helped My Plans 5 Years Ago 30.01.2019

In this episode, I talk a bit about goals, frigid weather, and what I had planned for 2014 (and my strategies around all that).

On the Last Day of 2013, I Mentioned This Fairytale. Here's Why 23.01.2019

In this episode, I chat about what I said on the last day of 2013, and why I mentioned a certain fairytale I don't like very much (and try to explain why I get a little nostalgic or philosophical at the beginnings and ends of months).

Here's What I Said at the End of 2013 16.01.2019

In this episode I talk a little bit about what I wrote about at the end of 2013 about planning and motivation (plus some other things so it's not 100% identical to back then, because who wants that). 

That Time Spending Money Scared Me a Little... 09.01.2019

In this episode, I chat about one of the scarier things that happened to me (or that could have happened), and how you can use it to generate ideas for your writing, no matter if you write fiction, copy, or both.

Goofy and the Dual Nature of Copywriters 02.01.2019

In this episode, I talk about one of my favorite cartoon dogs and briefly summarize a book he was in. If you're a business owner or copywriter, you'll discover something you can do to add value (and perhaps dough) to your bottom line if you're ever "stuck" in your business.

What a Cartoon Duck Can Teach You about Fiction and Email 26.12.2018

In this episode, I chat about one of my favorite cartoon duck characters, and how he can help you write more engaging fiction and copy. 2018 was a great year so far. Thank you so much, and here's to an awesome start to 2019.

A Well-Known Mouse Taught Me Some Things... 19.12.2018

In this episode, I talk about how one of my favorite cartoon characters can help you be a snappier writer

Episode 25: Target Ads, World-Building, and Avid Fans 12.12.2018

In this episode, I chat about a time my brother told me something I didn't know about an action figure, which inspired me to reflect on a massive media franchise and getting people interested in what you have to say.

Episode 24: How a Grade-School Activity Can Improve Your Fiction and Copy 05.12.2018

In this episode, I talk about a school activity you might have gone through (a fun one) that helped prepare you for writing and business. And I mention a couple of them from my own life.

Episode 23: Why I Think Science Fiction and Fantasy Stories Are the Best 28.11.2018

In this episode, I rave about the number one reason (in my opinion) science fiction and fantasy stories are so cool (and give some ideas about how to construct the story part they depend on the most).

Episode 22: Avoid Flat, Roadkill Emails with This... 21.11.2018

In this episode, I jaw about how to hedge against having your emails deleted if you're a copywriter, by combining storytelling and pain or yearning (so to speak).

Episode 21: Fiction Writers Can Do This, but Copywriters Can't (Mostly) 14.11.2018

In this episode, I talk about the two ways (generally) stories are started, and how fiction writers can work it from more angles than copywriters can, and why (my opinion, of course).

Episode 20: There's Piercing, but Nothing Physically Gets Hurt 07.11.2018

In this episode, I talk about the cycle every fiction writer goes through when they submit for publication (non-self publishing). Copywriters and marketers go through the same thing too, but different.

Episode 19: This Means Nothing, and yet Everything 31.10.2018

In this episode, I talk a little bit about 4 words given to me by a mentor that guide me, even to this day...but are really more of a state of being of a piece of writing than a direction to take your writing.

Episode 18: It Didn't Go Like I Planned, or How Not to Do Character Backstory in D&D 24.10.2018

In this episode, I chat about my near-disastrous experience creating a backstory for my Dungeons and Dragons character, especially because I didn't consider the implications of certain parts (and I didn't even mention how I failed to manage my cursed weapon--that'd be a good idea for a tie-in sometime later).

Episode 17: A Four-Letter Word that May Not Have to Be That Way 17.10.2018

In this episode, I'll be chatting about a four-letter word (not THAT kind), and how it can impact you positively in your writing career, once you realize you've been participating in it for a long time now.

Episode 16: Why Do We Have to Choose? 10.10.2018

In this episode, I talk about an age-old debate between the "artist" side of writing and the "money" side of it...even though we all know bills need to be paid (and sometimes Franks, Georges, and Malcolms too).

Episode 15: The Five Letter Key to the Kingdom 19.09.2018

In this episode, I talk about how fiction writers and copywriters can (ethically) use a five-letter word to get ahead with their business and personal relationships (although it can take a while, to be sure).

Episode 14: Okay, Here It Is 05.09.2018

In this episode, I mention the title of an interesting pop song, and a little bit about why it's relevant to character motivation (oops, spilled the beans). Other than talking about motivation itself, of course (of the fiction and prospect variety, with an eye on storytelling).

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