Fiction and Copy Decoded

In this episode, I slip in a few more mentions of commercials I thought were cool, as well as a couple words on a guy I thought did something pretty brave way back when...plus I talk about my "mind opening up" type feeling.

In this episode, I talk about the shortest commercials I'd seen up to this point in the 2014 Super Bowl lineup, and what you can learn from them (and a regular dude some marketers called Ian, or maybe not).

In this episode, I chat about a commercial that wasn't effective for me, for some reason. Yep, sometimes it's hard to liven up what many consider a boring subject, but transitioning and following through on your points will take someone far--if they actually do it.

In this episode, I chat about the Transporter movie a bit (because of a commercial the character was in), as well as another commercial that boiled down (at least for me) the nature of the internet.

This episode is about Super Bowl 48 (and winter, marketing, and what-have-ya). I hope you enjoy (and forgive me for talking about the Super Bowl in late August).

In this episode, I talk about the ends of months, goals, pivots, and a lot more...not to mention talking now about an event that won't be for another 6 months or so.

In this episode, I talk about a Facebook comment I took way out of context, and how you can use what I went through in your business, fiction, and other endeavors (at least as far as a study of human behavior will catapult you).

In this episode, I chat about a friend and how planning can be used in different ways.

In this episode, I chat about snacks in business--or in hotel minibars in this instance. All based on an article from 2014 that I'd read that got my wheels turning about USP.

In this episode, I chat about USP (unique selling proposition) and how you can use it in a couple different ways--even if you're a fiction writer.

In this episode I talk about robots (no, not robotics, necessarily), and how these particular ones can help you in your business, whether you write fiction, copy, both, or use writing as only a part of what you do (as long as it involves problem solving).

In this episode, I chat about a celebrity news story from years ago and how you can use pop culture and the idea of star power and connection to add pop to your writing.

In this episode, I chat about a productivity hack you can use on yourself to produce writing faster and easier (and it's not hard or complicated to do).

In this episode, I talk about one time I watched Spanish TV, and how that influenced my writing perspective (and how you can ease your readers into unfamiliar ideas or concepts in fiction or copy).

In this episode, I talk about the Sunday paper, and how you can use one to generate ideas and improve your writing and/or connection-making skills.

In this episode, I offer some food for thought about achievement, everyday activities, and what-have-ya (and I forgot to mention some seasons of the year dictate to an extent what you can and can't do, depending on the region).

In this episode, I wrap up the "and" or "or" saga with a piece about two things fiction needs (because curiosity needs a destination too). And I read a bit of fiction (which for my own reasons, I consider not finalized).

In this episode, I chat about the Batman and Robin of copywriting, so to speak. Features and benefits. And yes, even though this is following the "and" instead of "or" from two weeks ago, you definitely need both.

In this episode, I chat about how my second-ever Dungeons and Dragons campaign has gone so far, along with several things I've learned from it that apply to life (and business too). P.S. I'm a terrible roleplayer, and know I need to get better at it.

In this episode, I talk about cars...more specifically a car commercial and why I thought it was effective and interesting.

In this episode, I mention a somewhat silly blog post from years ago entitled "Wanna Feel My Brain?" and the interesting story behind it.

In this episode, I talk about what a Disney movie (not a cartoon one) taught me about conflict, as well as a little bit about my feelings about the beginnings and ends of months.

In this episode I talk about snow and prospecting (and a bit about why I decided to return to the flashback sequence this week instead of recording new material).

In this episode, I talk about fear in marketing a little, and how I got scared (more than once) by a movie that was supposed to be funny, as well as much loved (mostly for reasons other than what I state here, apparently). And also apparently, the "affair" I mentioned, now that I think about it, really amounted to taking pictures of someone playing the pat-a-cake kid's song with someone else.

In this episode, I talk about another aspect of good fiction that be used in copy...more of a driving force actually, with two parts (and a little bit about why those two parts can work together more effectively).