Fempire Rising: Her Future, Her Voice

Send us Fan Mail Season 4 of Fempire Rising begins with a conversation every business owner needs to hear. In this special panel episode, Trudy Heins is joined by Laura Connarty-Duncan, Karen Evans, and Dena Piro, three Fempire Certified Business Coaches with decades of combined experience across corporate leadership, business ownership and coaching. Together, they explore what it really means to...

Send us Fan Mail In this bonus Season 3 episode of Fempire Rising, host Trudy Heins interviews Erin Daldry of A Simpler Life about public speaking, confidence, and communicating with impact. The episode opens with a welcome and acknowledgement of Te Āti Awa. Erin shares her unique and varied career journey, from banking trainer and air traffic controller to veterinarian, and explains how those exp...

Send us Fan Mail In this episode of Fempire Rising, Trudy Heins sits down with Sarah Walden, Co-owner and Head of Marketing at Kumeū Media, a New Zealand-based marketing, brand and communications agency helping businesses turn visibility into measurable growth. With almost 15 years of hands-on marketing experience, Sarah has worked with brands including BurgerFuel and Yahoo, served on the board of...

Send us Fan Mail What does it actually take to build a business that works for your life, not against it? Trudy sits down with Joelene Edwards, health and wellness coach and gym founder, for a conversation that bridges business, health, resilience, and the real cost of building something from scratch. Joelene is also FEMPIRE Rising's first New Zealand-based guest, and her story is one worth h...

Send us Fan Mail If you've been avoiding your numbers, this episode is your wake-up call, and it's a kind one. Trudy sits down with Tina Kirwan, chartered accountant and founder of Running the Numbers, to cut through the overwhelm, fear, and avoidance that keeps too many business owners in the dark about their own financial position. Tina is also a proud member of the FEMPIRE Collective....

Send us Fan Mail In this episode of Fempire Rising, Trudy Heins sits down with Nicole Myler from Bridge Legal to unpack the critical importance of estate planning for business owners. They break down common misconceptions, including the belief that having a will is enough, and explain why powers of attorney are just as essential when it comes to protecting both your personal and business interests...

Send us Fan Mail Host Trudy Heins welcomes award-winning insurance specialist Trish Gregory of Hayes and Co Insurance Services to discuss why women often delay personal insurance and the risks of being underinsured, especially for business owners without sick pay, holiday pay, or work cover. Trish shares how her partner’s military injury and income protection shaped her focus on insurance, and exp...

Send us Fan Mail In this episode on the Fempire Rising, Her Future Her Voice Podcast, Trudy speaks with Sandy Loudon, founder of Loud and Clear Digital, about treating a website as a strategic business asset rather than a “pretty brochure.” Sandy shares her path from corporate roles and running Baker’s Delight franchises and a cafe to creating and selling handbags online, which led her into websit...

Send us Fan Mail In this Fempire Rising Season 3 episode, Trudy Heins interviews Susana Hands, a Certified Fempire Coach becoming known as “the franchise lady”, bestselling author of The Optimal Franchise System , about what it really takes to franchise successfully. Susana shares her 15-year journey from franchisee to franchisor, including early mistakes like focusing only on legal documents and...

Send us Fan Mail In this episode of Fempire Rising: Her Voice , Trudy Heins sits down with Jodie Muller, founder of Better Finance Solutions, to unpack how women in business should be thinking about lending and using finance as a strategic growth tool. With over 20 years in banking, Jodie shares her transition into broking and what she now sees firsthand. Women don’t lack capability when it comes...

Send us Fan Mail In Season 3, Episode 2, Trudy Heins welcomes Shawna Caderette Fempire’s new US mentor coach, to support women in the US time zone stepping into coaching. Shawna shares her 25-year background in disaster restoration and construction, rising from receptionist to chief administrative officer as the company expanded to multiple offices and 200+ employees, and explains leaving the role...

Send us Fan Mail Host Trudy Heins in season three of Fempire Rising, focused on the women behind business infrastructure, and interviews Michelle O’Hara, founder of Connection Central. Michelle shares her journey from early event management losses in Darwin to a successful underwear business, discovering social media’s impact, building O Marketing for 11 years, selling it, and launching Connection...

Send us Fan Mail In this episode of Fempire Rising, Trudy Heins speaks with GP and lifestyle medicine advocate Dr. Avi Charlton about perimenopause and menopause and their impact on women in business, including energy, focus, sleep, confidence, decision-making, and identity.  They discuss common and overlooked symptoms such as brain fog, irritability, anxiety, weight gain, hot flushes, night sweat...

Send us Fan Mail In this episode of Fempire Rising, host Trudy Heins, talks with Shiv Martin, founder of Shiv Martin Consulting, about the challenges of handling conflict in the workplace. Trudy and Shiv discuss the importance of self-awareness, the role of values in conflict escalation, and provide actionable strategies for managing conflict effectively. Shiv shares her career journey from lawyer...

Send us Fan Mail In this episode of Fempire Rising, host Trudy Heins sits down with Dr. Audrey Harvey, a compassionate vet and entrepreneur.  Audrey shares her journey of overcoming personal health challenges, including breast cancer and ADHD, while leading her business, Rainbow Bridge, with resilience. They discuss the importance of boundaries, the mental load carried by women, and the value of c...

Send us Fan Mail In this episode of Fempire Rising, host Trudy Heins, CEO of Fempire, explores the importance of saying no and protecting one's energy in business. Through personal anecdotes and practical advice, Trudy highlights how energy draining projects and relationships, termed as 'energy vampires,' can cost more than they are worth. She shares the importance of setting bounda...

Send us Fan Mail In this episode of Fempire Rising, Trudy Heins speaks with Justine Saunders, Deputy Secretary of Biosecurity Operations and Compliance Group at the Department of Agriculture. Dive into their discussion about redefining success, the importance of mentorship, and the power of leadership through soft power. Justine shares her journey from policing to public service, highlighting key...

Send us Fan Mail In this episode of Fempire Rising, host Trudy Heins, CEO of Fempire, explores the concept of reinvention not as a transformation into someone new but as an alignment with one's true self. At 55, rather than retiring, Trudy takes on the exciting challenge of leading a global women's brand, Fempire. She discusses her journey from financial planning to focusing on empowerin...

Send us Fan Mail In this episode of Fempire Rising: Her future her voice, Trudy discusses the essentials of building a personal brand with guest Danielle Appi. They dive into topics such as the power of social media engagement, the importance of scheduling content, and the value of consistency. Danielle shares her journey starting out as a personal trainer to a VA and content creator, offering pra...

Send us Fan Mail Welcome to Episode 2 of the Two-Part series of Money mindset shifts. In this episode of Fempire Rising: Her future her voice, Trudy goes on to address common money mindset issues faced by women in business, such as undercharging, over-delivering, and cash flow avoidance. So take out a pen and paper along with your favourite beverage and make some serious notes from this episode. T...

Send us Fan Mail Welcome to Episode One of the Two-Part series of Money mindset shifts. In this episode, Trudy explores how to change a learned money mindset. Trudy goes through the concept of money mindset as an internal operating system formed by beliefs, habits, and experiences from childhood that forms one’s ‘blueprint’. Trudy explains how the financial behaviors of parents, especially fathers...

Send us Fan Mail Welcome to Season Two of Fempire Rising: Her future her voice. In this episode Trudy engages in an enlightening conversation with Suzanne Butler, owner of Harmonising Energies and a grounded Feng Shui expert. They discuss the power of Feng Shui in creating supportive environments that enhance clarity, confidence, and momentum for women in business.  Suzanne explains the principles...

Send us Fan Mail In this episode of Fempire Rising, Trudy Heins, CEO of Fempire, discusses the distinction between vulnerability and weakness in leadership.  She debunks common misconceptions, highlighting that authenticity and openness are important for building strong, relatable connections in business. Trudy shares personal stories and actionable steps for incorporating vulnerability into leade...

Send us Fan Mail In this episode of Fempire Rising: Her Future, Her Voice, host Trudy Heins, CEO of Fempire, has an insightful conversation with Nicole Morrell, Key Account Manager at Magellan Asset Management.  They discuss Nicole's career journey in a male dominated finance industry, the importance of leading with integrity, intuition, and emotional intelligence, and redefining success on o...

Send us Fan Mail In this episode of Fempire Rising, Trudy Heins, CEO of Fempire, introduces the Five Fs from her book,  The Future is Female : Finding Your Voice and Becoming Fearless in Business, Fire, Focus, Fearlessness, Finesse, and Fabulousness.  These principles serve as a compass for women seeking to lead with purpose, courage, and authenticity.  Trudy shares personal stories and actionable...