Female Owned: the podcast for small business without the hustle

A behind-the-scenes look at the autumn 2025 Grow launch — what worked, what I’d change, and how I approach launching gently and sustainably. -- Launching can feel intimidating — all that visibility, the pressure to do it “right,” and the uncertainty around results. In this final episode of the season, I take you behind the scenes of the autumn 2025 launch of my gentle marketing programme Grow : wh...

Marketing for small business owners isn’t just strategy — it’s visibility , selling , and asking for money .And those parts of marketing can feel really uncomfortable. In this episode, I explore two common challenges that make small business marketing feel overwhelming: • Visibility — being seen can feel risky or unsafe• Pricing & selling — many business owners feel resistance around asking for mo...

When I tell people that I don’t market on social media, they often respond with surprise — or with two familiar beliefs:“You can’t really grow a business without it,” or “You need a big audience to leave.” In this episode, I push back against both — and share what happened when social media no longer fit my business. In this episode You’ll hear about:• The uneasy relationship I had with social med...

In this bonus episode, I answer seven real small business marketing questions — from newsletters that don’t sell to marketing with limited energy. Hear gentle, practical strategies to simplify your marketing and build a rhythm that fits your life. In this episode You’ll hear my answers on: • Finding purpose in your newsletter when it doesn’t seem to sell anything • Simplifying your marketing when...

Tired of feeling like marketing takes over your business? In this episode, I share the minimal, flexible system that keeps my small business visible without overwhelm — and how you can make your marketing simpler, more sustainable, and more human. You’ll learn: How I simplified my marketing to just three core channels How to scale up or down with your energy and seasons What makes a marketing syst...

In the previous episode, I shared my marketing journey with you. I talked about how marketing felt like a necessary evil in the early years of my business, and how I felt I was flailing. And in spite of following seemingly everyone’s advice, my marketing had few results. It also made me feel overwhelmed, burnt-out and anxious. In 2021 and 2022 I got so few up, that I switched things around. Radica...

When I started my business, and struggled with marketing, I thought I was the only one struggling. Looking at the other small business owners I followed, they seemed to have it all together. Now I know better. Now I know that most of the small business owners, freelancers and creatives I speak to struggle with marketing. And I’ve learned the only secret to marketing that matters: that I can market...

The Female Owned podcast, for small business without the hustle, hacks or overwhelm, is back. In this season of the podcast I’m inviting you to reshape your marketing, to be more gentler, more effective, more joyful and more you. I’ll share my own marketing journey in more depth; discuss minimal marketing, the joys of evergreen marketing and how to make your marketing channels work together better...