Female Founder World

Matilda Murray left a job in HR to build luxe Aussie activewear brand, STAX. She leads the charge on marketing and PR and is a wizard when it comes to landing her brand on celebs and influencers (Stax has been spotted on Hailey Bieber, Jennifer Lopez, Addison Rae, Olivia Culpo and Lucy Hale). In November 2021 STAX dropped a collection of $50 shorts and made $350,000 in sales within 20 minutes. Mat...

Shelley Sullivan built one of Australia’s most loved beauty brands, ModelCo. The company started from one product, an eyelash curler, and quickly grew into a cosmetic and skincare line with a drugstore spinoff, MCoBeauty. Sometimes I struggle to get tangible advice from more seasoned entrepreneurs whose businesses took off before entire beauty brands were built exclusively on TikTok. We didn’t glo...

What happens when your Kickstarter campaign goes viral for all the wrong reasons? Remi Brixton’s crowdfunding campaign for her freckle pen, Freck Beauty, was mocked by Jimmy Kimmel before it even launched. Today, Freck Beauty’s created a ride-or-die community of customers, landed in Sephora, and has grown into a full makeup and skincare line. How did Remi recover from the crowdfunding fiasco and g...

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40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to go for makeup that you can sleep in, thanks to Fiona’s clever approach to content, social media, and partnership marketing. In this episode she lays out...

Sasha Plavsic was way ahead of the clean beauty movement when she launched Ilia 10 years ago. She started with just a lip balm, and now you will find a full line of award-winning Ilia products stocked at Sephora, Net-a-Porter, Follain, Nordstrom, Credo, and more retailers.  Unlike a lot of more recent beauty entrepreneurs, Sasha is a behind-the-scenes founder — entirely focused on building her com...

Margaret Wishingrad is the co-founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, she was Chief of Staff at BigEyedWish, an ad-agency based in New York where she worked with Fortune 100 through to seed-round startups.  I’m blown away by Margaret’s pace: In two years she has grown Three Wishes from an idea to a national brand, with retailers including Wh...

Is it possible to go from idea to million-dollar launch in 90 days? Suzy Holman did! Suzy is a multiple seven-figure entrepreneur who got her start as a social media influencer, sharing life as a mother and business owner. She’s the President of Jovi, a women’s wellness and technology brand that uses nanocapacitor technology to ease discomfort from menstrual cramps. She is also the founder of Suzy...

Jacquelle Amankonah Horton is the Founder and CEO of Fave, a new social platform and marketplace dedicated to empowering superfans. Before Fave, Jacquelle worked at Google for seven years, with five years at YouTube driving product development for YouTube creators and artists, responsible for shaping some of the most beloved creator monetization and analytics features. She spearheaded the vision a...

Cattie Khoury is on a mission to help people heal their bodies and the planet through plant-based superfood snacks that are filled with adaptogenic herbs. It’s a noble mission, but also potentially an extremely profitable one.  I spoke with Cattie just six weeks after Toodaloo launched, and she was already sampling the brand at Erewhon Market. In this episode, she shares how she got clear on her v...

How do you go from being a person, to becoming a brand, and then leveraging that brand to sell products (and a lot of them)? Lillian 'FlexMami' Ahenkan is an Australian influencer, DJ, TV presenter, podcast host, author and the owner of Flex Factory that makes card games, homewares, and more products that empower young people to have conversations that matter.  I wanted to get into the tactical st...

Emily Elyse Miller may have raised $2.3 Million to launch OffLimits, but it’s thanks to some scrappy marketing strategies (that any biz owner can learn from) that her company is taking off.  OffLimits is a defiant cereal brand that’s here to break the rules and prove that cereal can be both fun and healthy. In this episode Emily outlines the content tentpoles she’s using on TikTok, her guerilla ma...

How do you grow and monetize a modern media company? Jaclyn Johnson built the blueprint with Create & Cultivate, a media company providing content, community, and curated events for ambitious women.  I focus on Jaclyn’s experience creating content and community in this interview, and ask her to share the approach she took to create a million-person movement through paid events and free content - a...

Trinity Mouzon Wofford is the co-founder and CEO of Golde and the youngest Black woman to ever have her products stocked in Sephora stores.  From stocking at a handful of local cafes all the way to launching at Target, I asked Trinity to get specific in this episode and let us know exactly how she grew the brand through strategic retail partnerships. If Target’s on your retailer hit list, tune in:...

Ever thought about entering the non-alc industry? Jen Batchelor started Kin to transform the world’s oldest social ritual, drinking, into a conscious act of better being, rallying a community of sober-curious, sober-lite, and straight-up sober customers. She launched in 2017 - early in the non-alc movement - with her original functional, non-alcoholic beverage: High Rhode. I asked Jen to tell us h...

Olamide Olowe is the founder and CEO of Topicals, a skincare company transforming the way people feel about skin through effective products for eczema and hyperpigmentation.  Topicals sold out 48 hours after launching in Nordstrom. Six months later it landed in Sephora, where the brand sold out nationwide again within 48 hours. So, how did Olamide do it? In this ep I ask her to dive into: Her blue...