Female Founder World

Jasmine and Paige are back with another group chat episode this week! Paige breaks down benny's recent equity crowdfunding campaign. Then they get into Instagram’s new 90 minute horizontal video feature, the Rhode x e.l.f acquisition, and the Good American pop up disaster - what went wrong and the one rule of IRL events you cannot break. Plus a Summit update from Jasmine: speaker lineup, cash flow...

Get 15% off your Female Founder World Summit ticket with the code JASMINE15: femalefounderworld.com Amy Liu is back on the show! Last time we talked, Tower 28 was a couple of years in. Now it's a nine-figure brand in every Sephora in the US and expanding globally, and it all started when Amy was 40, after 24 years in the beauty industry. We get into why she thinks learning on someone else's dime w...

This week, Jasmine, Nat and Paige break down Emma Grede's viral take on personal branding and whether you need one to build a business, then dig into Revolve's $15 million investment in 437 and what founders can learn from how it came together. They also unpack the week Fenty Skin, Glow Recipe and Huda Beauty all launched near identical eye patches. Plus, Summit tickets are on sale for November 15...

We are back! Female Founder World Summit is happening November 15th in New York City at Chelsea Piers with early speaker revealed here first (Tara Bosch, Kira Mackenzie Jackson, Nadya Okamoto), Nike's S&P 500 exit is a signal legacy brands are losing ground to founder-led ones, we have a wild story about The Prospector's Club, Meta is kind of turning Instagram into a paid B2B tool, microdramas are...

Amanda Thomas is on the podcast! She started Love AJ at 14. Twenty-five years, three rock-bottoms, and one Beyoncé Coachella moment later, she's about to be on shelves in every Target in America. In this episode: the licensing loophole that got her into Target after a decade of no, why she cut her team from 12 to 6 and called it "ego death," the three low-drama ways she's funded growth without giv...

Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn. While building her companies, Nadya's also built a huge audience. She has 6 million followers across platforms. My favorite parts of this conversation...

There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is a...

Leah Marcus, cofounder of Good Girl Snacks, is back on Female Founder World to walk us through the insane year of growth they're having. She breaks down everything they did to launch a viral new product last month, and the mindset and attitude shift that helped her raise money and land thousands of new retail doors. Thank you to Omnisend for sponsoring the show. Get 35% off Omnisend with the code...

Jasmine, Nat, and Paige are back in the group chat digging into why Alex Cooper's beverage brand Unwell shut down right as her media company hit a $500 million valuation, and what that says about creator led consumer brands. They also unpack the Phia fallout, celebrity investing on cap tables, and whether creators owe brands deliverables once they've got equity. Plus, they break down Whatnot's $20...

This episode of the show works best on video, so we recommend watching on Spotify. Welcome back to the build in public challenge presented by Adobe Express. Each week we've been inserting your weekly content prompt into the show, and this week we want to call out the prompt in a dedicated bonus episode. This week you're creating a simple before and after video with text overlay. No talking to came...

This week is a masterclass in three completely different paths to building a brand people actually care about. We start with Ben Bennett, beauty exec behind The Center , the incubator quietly responsible for Naturium, Phlur, and, as of this week, the newly sold Saltair. From there we head to Wall Street, where Reformation just went public, and chat about what it actually means for a brand this cul...

The difference between the brands you ignore and the brands you love is their ability to build a world, not just a business. Liv Koennecke, founder and CEO of Maison Essentiele, is building the blueprint when it comes to world building in 2026. In this episode of the show, Liv shares her steps to building a worldclass brand. Thank you to Omnisend for making this show possible! Use the code FF...

Jasmine, Natalie, and Paige are back for another Group Chat episode, and this week they're brainstorming the biggest trends they're seeing right now and the business opportunities hiding inside each one. From the move away from synthetic materials, to the move towards illustration there is an idea there for anyone ready to jump on it! Plus they share week three of the Build in Public Challenge, br...

This week Jasmine, Paige and Nat are breaking down the Phia tech scandal, the Bill Gates' daughter founded shopping app accused of claiming affiliate commissions it didn't earn, and what it means for female founders when things go wrong publicly. Then they get into CAA's $250 million bet on the creator economy, why the biggest talent agency in the world is now trying to own creator IP, and what th...

Week two of the Build in Public Challenge is here, and this week, you're making your first post. Jasmine walks you through exactly how to create a pinned, evergreen piece of content that tells your brand story without putting you on camera, because yes we know it can be daunting! Using Nat's Beech Street Swim launch video as a live example, she breaks down how to build a voiceover script, write a...

Jasmine, Paige and Natalie are back for another group chat presented by Adobe Express. We're talking about the fragrance brand blowing up right now—Lore—plus some big changes in AI legislation that business owners need to be across. Thank you to Adobe Express for making this episode of the show possible. We speak about Natalie's personal social accounts in this episode and you can find her at @nat...

Use the code FFW15% for 15% off Kate & Kole until 16 August 2026. Jasmine met with the founders of Kate & Kole for today's show. They've been making lab grown jewelry since 2015 and saw the massive shift towards lab grown happening long before most other jewelrs. In this episode, Sara and Madalynne get into why they made that call early, how they built proprietary technology so customers can fully...

Jasmine, Paige, and Nat are back together for your weekly group chat show by Female Founder World, and they're kicking things off with a very real conversation about founder FOMO, why being everywhere at once is overrated, and what to do instead. This week they're getting into college ambassador programs, what actually works, what doesn't, how the big brands are doing it, and the tactical advice J...

We are kicking off something brand new at Female Founder World this week: the Build In Public Challenge, a free 12-week program presented by Adobe Express. This first episode is all about the foundation. Figuring out your point of view, your point of difference, and your content pillars before you post a single thing. We bust the myth that you need to be an influencer to make this work, and give y...

Jasmine, Paige, and Nat are all back together for your weekly group chat show by Female Founder World and they're kicking things off with some very exciting Beech Street Swim news (two words: Bethenny Frankel). This week they're talking about the quiet revival of out of home marketing (billboards, wheat pasting, and interactive campaigns) and why physical advertising might actually be cheaper and...

Jasmine and Paige are back for your weekly group chat show. First, they're unpacking the wild week in AI: Anthropic's Fable 5 release, why the US government ordered it pulled within days. Plus, they're getting into pop ups, with tactical advice on how to actually get people to show up, what it costs, and why you should be looking local. And finally, they dig into the rise of men's beauty. The stat...

Jasmine and Nat are back for your weekly group chat show by Female Founder World - Paige is off getting married in Europe this week! We're covering the Jessi Jean Yap Challenge and how a creator went from zero to $1.2 million in course sales by learning in public and launching the moment demand showed up, Olamide Olowe's viral moment admitting her Bread Beauty Supply relaunch flopped (and what tha...

Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In th...

Jasmine and Paige are back for your weekly group chat show by Female Founder World, Natalie is off Euro summering in Portugal, so it's just the two of us this week. First, we're talking about Loonen Water, the viral glass-bottle water brand that launched just six months ago, raised $6 million, and has Dua Lipa and Tinx obsessed. It got us asking the question: Is the microplastics conversation crea...

Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. This week, the dot cake has broken the internet, but is it really just a cupcake with sprinkles, or does it say something bigger about the state of influencer marketing in 2026? We dig into why this $12 treat out of a tiny Long Island bakery has everyone obsessed. Then, a wild Vulture investigation reveals...