Feedback Friday by Really Good Emails

Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely. Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever...

Profoto makes world-class studio lighting. But are their emails just as polished? In this episode of Feedback Friday, we sit down with George from Inbox Army to break down Profoto's email design system from top to bottom. Visual advancement vs. visual recessionThe 8-point spatial sizing systemAspect ratios and why they matter for image compositionLine height math for headlines and body copyHow...

Join us for another episode of Feedback Friday, where Kasey Luck returns to provide expert feedback and critiques on various email designs. We dive deep into **email marketing** strategies, analyzing several **email campaigns** for their content and effectiveness, particularly those related to **nutrition** and health supplements. Kasey offers valuable **email tips** on how to enhance **email desi...

How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience. Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance...

Welcome to the Really Good Emails Awards 2025.We reviewed thousands of submissions and crowned the campaigns that stood out for smart strategy, strong design, and copy that actually earns clicks. Watch as judges break down what made these emails win. What worked. And what trends are shaping email heading into 2026.Along the way we cover:→ What "live text" really means and why it matters→...

Join special guest  @KaseyLuck  , founder of Luck and Co Agency, for a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. In this episode of Feedback Friday, we analyze what makes an email accessible, high-converting, and strategically effective across the entire customer journey.00:00 Kasey's Agency and Brand Overview02:09 Email Analysis: Welcome Email08:18 Discussion on...

This week on Feedback Friday, we’re diving into the wild, colorful inbox of Plus-Plus. Yep, the interlocking toy brand that makes email design actually fun. We linked up with the pros at MKTGRhythm to break down how they’re crushing it with:- Figma-built GIFs that move and groove- Bright colors and juicy gradients- Mobile-first layouts made for scrolling thumbs- Big ol’ CTAs just begging to be tap...

Welcome to Feedback Friday Live! We're diving into a highly requested topic this week: email accessibility. With new laws like the European Accessibility Act coming into effect, accessibility isn’t just nice to have. It's a must. Join Matt Helbig (Really Good Emails & Beefree) and email expert Kelsey Yen as they teardown real emails submitted by brands. You'll learn how to spot acc...

This Seltzer brand is redefining what great email marketing looks like. From retention strategy to stunning GIF-driven design, it’s packed with campaign ideas worth trying. In this episode of Feedback Friday, we sit down with the team at MKTGRhythm to explore their work for Rebel Rabbit, a fast-growing seltzer brand focused on clarity, focus, and a hangover-free experience. They break down real ca...

This week on Feedback Friday, we’re joined by Adrien Grey, Creative Director at Sundays for Dogs, to break down their best-in-class email strategy from Black Friday bangers to onboarding gems. We’re talking high-touch campaigns, customer-first design, and a peek into their brand-new rebrand. In this video, you'll learn:✔️ How to design high-converting promotional emails✔️ Tips for customer-fri...

Dive into the world of creative email marketing on this week's Feedback Friday! Join Matt Helbig and  @emailfromnaomi  as they explore Graza's unique email campaigns and discover insights into innovative brand storytelling. In this episode, we break down various Graza's email designs, highlighting their blend of engaging visuals, strategic branding, and the balance of functionality and...

Welcome to the first-ever Really Good Email Awards! Hosted by Matt, Logan, and Kelsey from Really Good Emails and Befree, this event celebrates innovative emails across 11 categories, highlighting trends, standout campaigns, and brand creativity. See the recap https://reallygoodemails.com/school/the-really-good-email-awards-2024From interactive welcome emails to effective product launches, back-in...

In this episode of Feedback Friday, we explore the world of e-commerce email marketing with Max Sturtevant, the founder of Wellcopy, an agency that has generated $40 million for seven—and eight-figure e-commerce brands.🚀 Don't have Beefree yet? Get started for free at: https://beefree.io/We analyze creative email campaigns from Surreal, a trending UK brand, and discuss strategies like teaser...

In this episode of Feedback Friday, we are joined by Megan Boshuyzen from Mailgun by Sinch, a senior email developer and marketing expert. Megan discusses various aspects of email marketing, including segmentation, personalization, clear calls to action, and creating engaging content. If you are out of ideas for email, head to https://beefree.io/ to start your free trial today! Sign up for Email C...

In this episode of Feedback Friday, we meet Julia Papanek, the lead email developer and designer at hims & hers, a telemedicine company. Matt and Julia delve into specific email campaigns, discussing design choices such as beautiful imagery, short but compelling copy text, catchy headlines, and comprehensive design systems in Figma. They also explore the advantages of using live text over imag...

BetterBrand's emails are designed to be both informative and visually appealing. They use live text, clear CTAs, and engaging imagery to capture attention and drive sales. 📧 View live BetterBrand emails https://reallygoodemails.com/better-brand ► Transcript: https://reallygoodemails.com/school/feedback-friday-betterbrand 🍿 Feedback Friday: A series to explain the hurdles that good emails sho...

Matt Helbig chats with Tim Yeadon about Apple emails. Tim Yeadon, Principal & Creative Director https://clydegolden.com/ 📧 View live Apple emails https://reallygoodemails.com/apple ► Transcript: https://reallygoodemails.com/school/feedback-friday-apple 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email inspiration -...

Matt Helbig chats with Najmah Salam about year-end emails from YouTube, ukuleles, data, and how that one meeting could have been an email. Najmah Salam https://www.najmahsalam.com/ 💌 #emailgeeks stickers, shirts, and swag https://www.etsy.com/shop/najmetender?coupon=REALLYGOOD Use code REALLYGOOD for 10% off your order. UNSPAM Email for Commerce. Join us April 28-29, 2022 in Chicago. https://unsp...

2020 has thrown the biggest of wrenches into just about everything—including email marketing strategies and tactics. For retailers, who rely on email to get people in the door (both physically and digitally), it’s left them reeling. Pandemics, political and social unrest, and low-level anxiety are pretty much everywhere… there’s not much that inspires people to part with their money. But—even as t...

Watch on YouTube https://youtu.be/zdzPiE63I10 Happy Friday, Email Geeks! We're bringing you a new episode of Feedback Friday to celebrate the spooky season, looking at some sweet emails from a SaaS company we're digging into called Output . The music software company has helped people bring sexy back, stand under an umbrella-ella-ella-eh, and create film scores to warn us when winter is coming. Ch...

There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else. The Top 100+ Pop-Up Design Examples 2021 https://www.popupexamples.com/ Over 100 of...

Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, wa...

If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface. --------------------------------------------------------------...

Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails   ----------------------------------------------------------------------------------- 📺 View more entertainment emails https://reallygoodemails.com/categories/entertainment 📧 View live  emails https://reallygoodemails.com/disney+ 📝 Transcript...

Do you remember your first letter? Maybe you found a pen pal across the world. Or you just got a letter from some guy in a green striped shirt with a bowl cut and wondered who it was from. We chatted about e-commerce emails from Postable with Emily Ryan, a Mailchimp Pro Partner, owner of the agency Westfield Creative, and taco lover. ----------------------------------------------------------------...