Feed Your Brand

Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge listeners: Podfasters – those that listen at very high speeds so they can listen to more in less time; and Completists – those that listen to every single epis...

Instead of getting all the affiliates and sponsors, Jules Schroeder decided to pave a path of her own while enjoying life, love and career by putting herself in the shoes of her listeners. Podcasting your way to live events can be both scary and fun, but Jules will show you that focusing on value and the people who listen to you can make it an exciting experience. Never putting on a mask is the be...

Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn’t always apparent if you don’t know why you want to podcast in the first place or are unsure what your brand represents. Listen in to Tom and Tracy as they reveal how to overcome a road block every...

A very important point that most podcasters encounter at one time or another is podcasting fears, of which there are at least three: 1) the inertia of podcasting where you have all this anxiety of starting and recording that first episode, 2) the fear from thinking guests might not want to come on your show, 3) the last being the question of, “Is anybody actually going to listen to me?” There are...

One cannot deny social media’s power and influence today. It seems to be in the very fabric of everything we do, and it definitely won’t be going away anytime soon. In fact, it has continually been growing, which is why you should not miss this opportunity. Social media is an integral part of your platform. If you’re not everywhere today, then you don’t exist. Tracy Hazzard shares a five-step soci...

Inc. is a top American weekly magazine that publishes articles about small businesses and startups and features everything you need to know to start and grow your business. It is also one of the best platforms to get your voice heard because the power of that bigger media name next to yours holds a great level of authority. Being a columnist for Inc. really does help give more authority and more p...

We often hear about the open loop technique to inspire curiosity and spur action. But what is it really? For most of us, open loop content is a mystery or a teaser. It’s what keeps you hanging on the edge of your seat. Open loop content is effective at getting and keeping your audience’s attention because our brains are wired to seek closure or fill in the blanks. This works on the premise that op...

The digital world is always changing and SEO or Search Engine Optimization has changed a lot in the last ten years. It has become unnecessary in the world of digital marketing and in the world of your website today. With 1.3 billion websites today, it’s hard to be heard on Google. But believe it or not, it is not necessary for you to have an SEO manager who helps you get search engine optimization...

Whether you like it or not, Google does hold the keys to the castle of marketing on the internet today. All the pay-per-click values are assigned by them, and they are the place that you buy and pay for ads. At the end of the day, the key to ranking on Google and being able to make money through your content comes down to the written content. With 1.2 billion websites on it, the entire world is go...

What defines an influencer? It’s one of the most important things to look into when you’re trying to find the perfect podcast influencer to guest on your show. You may easily think anybody who’s very high profile in media, whether that’s old school media such as print, TV and radio or social media, somebody who has a lot of exposure and who’s always under the limelight is probably an influencer. I...

Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually help you when you do release a book. If you check it out, the number of podcast hosts being interviewed on regular late night shows and political shows are tremendously increasing in fr...

What are visual impact graphics and how they are different from the other graphics we see out there today? Visual impact graphics are feed stoppers. They’re the stuff that stops you when you’re scrolling down your social media feed like Facebook. That’s the ultimate goal of visual impact, and that’s what we want. Consistency of graphics for highlighting your content from day today and week to week...

One of the things that are found to be tremendously effective as a podcasting tool is Ego Bait™. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help but share it and embed it in their website. It might also be something brilliant they said as they were interviewed, how they answered a question or a quote from them. It doesn’t...

You hear it all the time from marketing agents and PR firms, “You need a platform.” What does a platform really mean? The simplest analogy for it is to imagine it this way. A platform is a stage that you stand on. It’s your event room. The bigger and taller the platform you have, the bigger your audience will be. The three major components of a good platform are your website, social media platform...

When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important things to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We have seen it be not in your best interest, and it does not do as well if your podcast sho...

As a business owner, you may not know it buy you are probably on a marketing rollercoaster. You know you’re on the marketing rollercoaster when you work really hard to blog post and Facebook and Tweet and you send out all these messages and you make videos. Then you go to a business conference or an event and they talk about things you might have not known. You get all excited and run real fast to...

This is a new podcast about brandcasting. It’s about brandcasting you. Brandcasting is about making money broadcasting your brand, whether it’s making money directly or it’s making money in your business by having more business. Tom and Tracy Hazzard want to serve you in a way to help you take your brand to the next level. Their plan is to cover all areas and types of things that you might do to g...