Feed Your Brand

Many people don't make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it's a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out of the publicity, the press, and the interviews that you are getting? Tracy shares three categories of thin...

As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should you place yourself in this dilemma between explicit and non-explicit podcasts? Follow through as we take a...

In order to be found, you need to be searchable. To be searchable, your brand must transcend across audiences. The online world has made this very crucial. With so many competitions around, it is easier to get drowned and be lost. One of the best places where people search is YouTube and having a good title is very important. Tracy gives out the best YouTube Video Titling practices. Learn how to c...

Some, if not most of us here, aspire to be speakers some day to impart to the world the things we can add to the greater knowledge and to ultimately inspire. Yet it can be challenging to do it, especially if you’ve never had formal training or if you find how most of the coaches are men. However, we women are different and need different things. We prepare differently and therefore speak different...

Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to. It is then very vital that you get it right and make sure that you’ve figured out the purpose of where...

People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is not as simple as it sounds and that’s why we’re going to explore what does podcast brand au...

As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most especially if you’re a DIY podcaster. Tom breaks down the how to’s of swit...

When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective of learning something and connecting with people so you can put the same energy in it around the fact that pe...

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people's minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only teaches people how to place ads and make money placing ads, but...

It’s great to have a podcast, it's great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company’s advertising goals and their ability to leverage paid traffic to make them profita...

A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the pod...

We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our professional as well as personal growth, but more importantly, to our listeners as wel...

For marketing and advertising firms, there’s this big awareness for brand safety, thinking about your brand or your show and preparing it to be friendly for advertisers to want to have. It’s not just about the technical aspects but also the bigger picture issue regarding your brand and how it’s perceived and will be perceived by advertisers. You’re going into podcasting because you intend to be an...

When you’re starting a podcast, it’s important to consider a few things such as what podcast platform to use and also the pros and cons of them. The whole idea of podcast websites is not only are they trying to simplify the creation of a website, but they’re trying to give you a one-stop shop for hosting your podcast and your website and publishing your podcast episodes to iTunes, Stitcher, Google...

Should you YouTube podcasts or should you not? If you look at it from the SEO standpoint, you should. Google owns YouTube. Every keyword and every tag you use when you publish that video will show up in Google when people are searching for that keyword or tag. This means you get more visibility. As a podcaster, it is always a smart choice to re-purpose your content in whatever way possible and in...

A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog category can help your ranking in Google search if a keyword phrase is configured...

Music has completely different copyright laws then when you are publishing a book, an article, or an image. The music industry in America is the most heavily regulated industry when it comes to copyright laws. As a podcaster, you don’t want to mess up this part of your show. As it is your show, you are free to do whatever you want. The last thing that you need is your show taken down without notic...

The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Fac...

A lot of businesses are now looking at podcasting as an effective tool for marketing their brand. What’s cooler about this is more people are starting to listen to podcasts. So if you are an entrepreneur of any level and brand, podcasting is a leveled playing field. This was one of the most important messages sent during the Podfest Multimedia Expo 2018. It doesn’t matter if you’re an indie podcas...

Technology and digital marketing is coming full circle once again with radio podcasts coming onto the scene. Podcasts broadcasting live on the radio is not bad thing, but there are some points that might not fit your digital marketing goals. These radio pitfalls are often not seen readily like the following: the content and the type of audience which can sometimes lead to brand confusion between t...

We’ve got a subject that not a lot of people like to talk about when it comes to their own podcast because they want everyone to love their show. I want everyone to love my show too. I’m no different than any of you. There are going to be people out there that don’t like what you’re doing and are pretty negative when they communicate with you. We thought we’d talk about some of those types of peop...

It is always a great idea to get a mentor or a coach once you decide to get on the path of improvement. Business owners and podcasters are the same because they don’t know what they don’t know and one way to improve is letting someone else in to tell you what you need to do. However, there is no need for a podcast mastermind because they cost too much and are just a bunch of people who are at the...

The holidays are literally just around the corner now, and you’d think podcast listeners would dial down their media consumption, ironically, they don’t. Listeners will always want new content, but this doesn’t mean podcasters don’t have a breathing space during vacations and holidays. The key is to bank on episodes so you really don’t need to ask whether you should run podcast replays or a new ep...

We’ll address an article that came out in Forbes from the Forbes Agency. It’s their own media agency that talks about ad results. They survey and they make an assessment of different ad types and different things like that. They’re talking about podcast ads. They called it The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained. I looked at it and I thought, “I think they’re two y...

Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. For Tom and Tracy Hazzard, the best podcast titles are short, precise, engaging and educational. Learn the techniques to writing engaging and compelling podcast titles that will pull people in to listen to your stories. Love the sh...