Feed Your Brand

Unlock the secrets to YouTube success for your podcast as Tom Hazzard and Tracy Hazzard dive into the nitty-gritty of YouTube Excellence! With the surge of podcasts doubling as video content, it's crucial to understand how to maximize your presence on the world's second-largest search engine. From ditching those lengthy intro bumpers to leveraging effective end cards, discover how to captivate you...

Remember podcasting in the early 2010s? Yeah, the graphics were... intense. We've all been there. But guess what? The design game has changed! The way people see your podcast on blogs, feeds, and YouTube is totally different now. That's why in today's coaching call, we'll dive deep into the NEW RULES OF GRAPHICS. We'll show you how to adapt your podcast artwork and visuals to grab attention, smash...

In today's digital age, a PR crisis can erupt in an instant and have lasting consequences. But don't freak out! Tom Hazard and Tracy Hazzard are here to help you navigate the new world of AI-powered damage control. Forget burying bad news - it's all about video, audio, and blog posts that get you back in the good graces of the tech gods (and your audience). Plus, some essential tips on getting ahe...

Struggling to find the right podcast guests who will resonate with your audience? Feeling overwhelmed by all the shows out there when you want to promote yourself? Join Tom Hazzard and Tracy Hazzard as they unveil a time-saving method to assess potential podcast guests (and shows for your own guesting!) in just 5 minutes. Learn how to identify the perfect fit for your message and ensure your podca...

Have you ever dreamt of taking your podcasting expertise beyond the headphones and onto the bookshelf? You're not alone! Juliet Clark, the Founder of Superbrand Publishing, will be joining us as we explore several paths for podcasters to become published authors. Whether you want to leverage your existing audience, hone your writing skills, or establish yourself as an authority in your field, ther...

In today's saturated podcast landscape, with Spotify alone hosting over four million shows, simply launching isn't enough. To rise above the noise and cultivate a loyal audience, businesses need a strategic podcast marketing plan and a social media promotion powerhouse. Today, Tom Hazzard And Tracy Hazzard explore how you can prepare your social media for a successful launch and build a strong fou...

Join us for an exciting session with Shannon Procise of Business Acceleration Network, our coaching crasher, who guides us through the essential steps in community building. As a visionary leader, Shannon shares her expertise on amplifying your impact by harnessing the collective strength of communities. Whether you're joining an existing network or forging your own path, you'll gain valuable insi...

Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube's secret weapons: info cards and end screens! YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that "next video" button. Plus, there's some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get read...

Podcasters making guests pay to be on their show is not an entirely unacceptable idea. Whether you should do it or not is on a case-to-case basis, and Tom Hazzard is here to discuss its major pros and cons. Tune in as he presents some of the best situations where making guests pay is highly recommended, and several circumstances when doing it is a big no-no. On the other hand, Tom also talks about...

Feeling bombarded by "join our network" offers? Hold off on hitting accept! This episode equips you to navigate the world of podcast networks, helping you to create one that actually provides value and makes money. Tom Hazzard exposes red flags to watch out for, like networks charging YOU to join or taking control of your show's ownership. But it's not all bad news! He also reveals what a good net...

Thinking of switching hosting companies? Don't let your website become a statistic! We've all heard the horror stories: lost stats, duplicate feeds, broken links, and missing podcasts. Don't let a smooth transition turn into a traffic nightmare. Learn how to avoid these common pitfalls and ensure your website stays healthy and happy in its new home. Tune in as we cover hosting horror stories and a...

Tired of juggling multiple platforms for your podcast? Podcast websites can simplify your life! They not only make website creation a breeze, but they also become your central hub. Imagine hosting your podcast, website, and blog all in one place. Plus, they handle publishing to popular platforms like iTunes, Stitcher, and Google Play – all at once! But with so many options, choosing the...

Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the o...

Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engag...

Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io , an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the expe...

If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significanc...

If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and  Fran Asaro  in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscri...

In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following tradi...

There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the...

Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard...

Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of...

While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their...

One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media , Melanie Gorman , to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the mi...

Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, they provide actionable insights to ensure your podca...

In today’s digital world, it is not enough to know which platform showcases your content best; you also have to know what type of content to deliver. Join Tom Hazzard and Tracy Hazzard as they help you strengthen your podcast content strategy by helping you choose between audiograms and video shorts. While you can utilize both, it is important to know which ones to put that little extra effort to...