Feed Your Brand

Are you maximizing your podcast’s growth potential through collaboration? Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast cross-promotion—a strategy every independent podcaster should master. Discover how to build mutually beneficial partnerships, select the right guests, and craft engaging promotional assets to create long-lasting connections. They share...

Want to sound like a pro? Tom Hazzard and Tracy Hazzard have tested EVERY mic on the market, and in today’s episode, they’re spilling the secrets to finding the best podcast microphone for your voice, environment, and budget. Whether you’re just starting out or upgrading your setup, learn must-know insights on choosing a mic that delivers top-notch quality. Plus, discover why Tom’s hoarse voice ma...

Podcast chapters are gaining traction, with platforms like YouTube and Apple spotlighting their potential. But do they truly enhance the listener and viewer experience, or could they negatively impact your analytics and conversions? Today, Tom Hazzard and Tracy Hazzard analyze the benefits and drawbacks of incorporating chapters into your content strategy. From improving navigation to potentially...

Ready to take your podcast to the next level with live streaming? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into their podcast live-streaming setup, sharing the essential tools and strategies that help them engage their audience in real-time. Learn why live streaming isn't for the spontaneous, and get the inside scoop on how to manage the logistics, technology, and sys...

In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the world of podcasting and explore a common misconception: podcast censorship. Yes, it is not a thing! With free speech and unfiltered content at the core of podcasting, they break down why podcasts are uniquely positioned as safe havens for creators—no matter where they fall on the political spectrum. Discover why p...

Are you ready to harness the power of AI to amplify your podcast's thought leadership? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into the game-changing ways podcasters can leverage AI in 2024 and beyond. Discover why AI isn’t just about tools but about how your unique voice can shape and elevate its output. Learn the crucial steps to ensure AI enhances your creativity...

In this noisy digital world, podcasting can sometimes feel like you are shouting into a crowded room. But fear not! With some focused strategies, you can create podcast content that will grab your audience's attention and keep them hooked! Let's dive deep into the art of understanding your listeners' needs and wants. Tune in as Tom Hazzard and Tracy Hazzard show you how to tailor your content to t...

Stop wasting time and money on podcast ads that don't work! Tom Hazzard and Tracy Hazzard expose the dirty truth about programmatic ads - from low conversion rates and lack of control to the hidden costs of "free" hosting. Learn the secrets to effective podcast monetization and take back control of your show! Tom and Tracy also share their take on the future of podcast advertising—and why the trad...

Upgrading your podcast’s online presence starts with choosing the right website host. In this episode, Tom Hazzard and Tracy Hazzard explore why having a strong podcast website is crucial for building a long-lasting brand. They discuss the importance of selecting a reliable website hosting platform—one that you own and control—to ensure your content is always accessible, secure, and optimized for...

Are you a podcaster craving more listeners? You’re not alone! This week on Feed Your Brand, Tom Hazzard and Tracy Hazzard share their podcast recommendations on how YOU can reach more ears and grow your audience. It’s not just about speaking into a mic—it’s about understanding where your listeners go to find podcasts. Tune in as they count down the Top 7 ways to get your podcast discovered and hea...

In the podcasting landscape, understanding audience intelligence is crucial for success. In this episode, Tom Hazzard and Tracy Hazzard explore key metrics and listener behavior through podcast analytics, guiding you to make strategic decisions for your podcast. Whether you are a seasoned podcaster or a newcomer, this episode offers valuable insights to unlock audience intelligence, grow your list...

Are you ready to take your podcast game to the next level? In this episode, we’re diving into what podcast listeners are really looking for in a new podcast show—and why this fall might be the perfect time to launch your second show or finally kickstart the one you’ve been dreaming about. In this episode, Tom Hazzard and Tracy Hazzard explore what listeners are looking for in a new podcast, how to...

Get the inside scoop from the podcasting pros on what listeners crave in a new podcast show. We'll dive into the nitty-gritty of creating a show that's not only informative but also entertaining and engaging. Get ready to learn how to make your podcast stand out from the crowd and discover: The secret ingredients of a successful podcast How to pick a topic that'll have your audience hooked The bes...

Tired of editing your AI transcripts into oblivion? We've been there! 6+ years and 10,000+ episodes later, we're spilling the tea on how to get amazing AI transcripts with WAY less work. Leveraging AI transcription for podcasts has become a popular way to streamline workflows and improve accessibility. However, many creators struggle with the accuracy and quality of the generated transcripts, lead...

Your website is your podcast home - you know that having a strong online presence is essential for reaching new listeners and growing your audience. But if your current website host isn't giving you the tools and support you need to succeed, it's time to make a switch. Some of best practices for moving your podcast website to a new host: Technical considerations like cost, hosting, website speed,...

Are you tired of your podcast getting lost in the noise? Want to reach more listeners and boost your visibility? Join Tom Hazzard and Tracy Hazzard as they dive deep into the world of podcast metadata mastery. Discover the secrets to unlocking your podcast's full potential. Learn how to craft metadata that not only captivates listeners but also propels your podcast to the top of search engine rank...

Podcast Analytics & Listener Insights: Unlocking Your Podcast Audience Intelligence What does your podcast analytics tell you about your listeners? Take your podcast to the next level by unlocking insights into your podcast audience using the analytics platforms and tools you already pay for. Identify behavior patterns by analyzing your podcast downloads and streams to see consumption habits s...

Unlock the full potential of AI-generated visuals for your podcast. Learn how to create visually stunning and on-brand cover art that perfectly complements your content. Discover the art of crafting precise and effective prompts that guide AI to generate images that resonate with your audience. From understanding your brand identity to exploring creative techniques, join Tom Hazzard and Tracy Hazz...

Are you ready to breathe new life into your podcast and reclaim its place in the spotlight? Whether you’ve been away for a while or need a fresh start, now is the perfect time for a dynamic revival. Dive into essential strategies and mindset shifts that will help you regain your podcast’s prominence. Discover actionable steps to reignite your passion, reengage your audience, and orchestrate a comp...

Feeling abandoned by your podcast host, bCast? Switching hosts doesn’t have to be a nightmare! Join us in our latest episode where we break down a seamless, stress-free transition to a new podcast platform. We’ll guide you through every step—from backing up your content and choosing the right host to migrating your episodes and updating your subscribers. Discover insider tips to ensure your podcas...

Alright, let's talk about the elephant in the room when it comes to video podcasts: huge file sizes and where to store all that stuff! This episode is all about finding that sweet spot between amazing video quality and not blowing up your storage. Join Tom Hazzard and Tracy Hazzard as they break down tips and tricks for shrinking those files without sacrificing too much, and chat about the best pl...

Are your listeners hitting that play button every single time? Discover how transforming your podcast into a binge-worthy experience can skyrocket your listenership and impact. Learn the psychology behind completionists and master the art of crafting episodes that keep them hooked from start to finish. We'll reveal proven strategies to engage, retain, and inspire your most dedicated fans, turning...

Tired of the endless cycle of CTA creation and testing? Break free from the grind with dynamic CTAs. This data-driven approach transforms your podcast advertising, enabling continuous optimization for maximum impact. Uncover the secrets to long-lasting advertising success with Tom Hazzard and Tracy Hazzard. Learn how to harness the power of dynamic CTAs to keep your audience captivated and your co...

Forget "one size fits all" podcasting! There's a BIG difference between leveraging your social media fame and building authority through your podcast. Social media influencer? You're a master connector, riding the algorithm wave. But podcasting demands a different skillset – one focused on becoming a trusted voice in your niche. Podcast authority? You're building a loyal audience, brick by brick,...

Are you tired of being a ghost in your industry? Hoping for listeners won't cut it. Building an audience takes effort. We mistakenly believe that saying something is enough for people to find us. Wrong! When you promote your podcast and share your expertise, you establish yourself as a thought leader. This builds trust with listeners, making them more likely to engage with and share your content....