Fast and Furious Business Podcast Network

In this Center Stage podcast, NDBA Member Jason Roberts, Men in Kilts, shares his unique approach to creating change in their organization. Driving change from the perspective of what improves the lives of their employees is the basis of the Men in Kilts culture and everything they do. A remarkable way to implement change in a highly unpredictable environment.

So many organizations today offer special deals to attract new customers and leave existing customers out in the cold. In this episode, Roy and Ian break down why this marketing tactic makes little economic sense. It completely disregards loyal customers who have been supporting the organization for years, it reduces brand value and it adversely impacts the organization’s culture which now shouts...

Of course, education is essential to preparing everyone for a rewarding future. But, In this Audacious Learning podcast, Roy and Ian discuss why there comes a time when the textbook needs to be put down in favor of Roy’s practical breakaway moves proven to grow to A BILLION IN SALES in the real world.

In this Audacious Learning Ways Show, Roy and Ian break down what organizations need to do to be more open with their customers, to find ways to engage them, not control them. A ‘Say YES’ culture is a competitive advantage that will dominate forever.

In this Audacious Learning Ways podcast, Roy urges all organizations to STOP! benchmarking under the guise of innovation. Benchmarking—copying ‘best in class’—might help you improve efficiency, but it won’t make you stand-out and be different from your competition. Be a Constructive Emulator. Find an amazing idea and morph it into something different that works for you. Add your own cool twist to...

In this Audacious Learning Ways podcast, Roy exposes the surprising truth that if you have an amazing recovery after a customer screw-up customer loyalty actually increases! To take advantage of this opportunity, organizations should have a recovery strategy in place for when you screw a customer over (and you will). RECOVERY = FIX THE PROBLEM + SURPRISE ‘EM (with what they don’t expect).

In this episode, we discuss why your product isn’t all that important. Customers expect your product or service to work as promised. But what they (unfortunately) don’t expect is to have an amazing experience when they engage with you. If you can take their breath away with the way you treat them, they will NEVER leave you and will tell others how great you are.

In this episode, Roy and Ian discuss what it takes to create your differential advantage. NEVER use words like ‘better’, ‘best’, ‘leader’ and #1 to describe who you are or what you do. You need to be the ONLY one who does what you do to be truly DiFFERENT. The ONLY Statement is the way to do it.

In this episode, we discuss what being different IS and what it is NOT. It’s NOT about someone’s DNA—what they are born with. Being different is about what they choose to do uniquely to satisfy the needs of OTHERS.