Elorm Sika and Oku
Fashionably Late
Encouraging a culture of open conversations and information-sharing to demystify the fashionindustry in Africa and the diaspora.
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Author
Elorm Sika and Oku
Category
Podcast website
Latest episode
Apr 17, 2025
Where to listen?
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Episodes
Building a brand through a decade of change with Alima Bello 17.04.2025 1:05:24
What keeps a fashion brand grounded through a decade of change? In this week’s episode, we sit down with Alima, Founder and Creative Director of Alima Bello (formerly Bello Edu) as she reflects on the highs, lows, and lessons of building a brand that puts real women at the center. Listen in as she shares how a simple but powerful idea—creating everyday pieces for women’s diverse lifestyles—became...
Brand Identity and Storytelling with AJABENG 27.03.2025 53:15
In this episode, we discuss what it means to craft a distinct brand identity through the lens of Travis Obeng-Casper, Founder and Creative Director of the brand AJABENG. Travis shares how his design process, sources of inspiration, and approach to community-building have influenced how the brand is perceived.
The evolution of a multi-disciplinary creative with Afua Rida 13.03.2025 43:30
In this week’s episode we discuss the rise and evolution of Afua Rida over the years - from a pioneering influencer and stylist in Ghana’s fashion industry to a jewelry and clothing designer, interior designer and more. Afua shares with us the lessons she has learned along the way, as well as her approach to growing her online community while maintaining her privacy in today’s social media landsca...
The Art of Brand Strategy with AAKS 27.02.2025 38:11
In this episode we sit down with Akosua Afriyie-Kumi, Designer and Founder of raffia bag brand AAKS. Join us as we dive into Akosua's journey of building a brand that’s a natural extension of her lifestyle and passion for traditional craftsmanship.
Global strategy mindset with Boyedoe 12.02.2025 39:28
Join us in this conversation with David Boyedoe Kusi as he shares very practical lessons he’s learnt during the quick rise of his African fashion brand onto the global stage. Connect with us on Instagram: @fashionablylate.pod @sika_amankwa @okutetteh Connect with Boyedoe on Instagram: @boyedoe_ @iamboyedoe
Why you'll love this podcast 29.01.2025 21:46
Get to know Oku and Elorm as well as what to expect this season.
Welcome to Fashionably Late 28.01.2025 0:55
Join us as we peel back the layers of the business of fashion in Africa and the diaspora. From our solo episodes to our raw and real interviews with our guests, Fashionably Late promises to be eye opening!
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