AgriHQ

Farmers Weekly Added Insights

Business EN ↓ 4 episodes

Farmers Weekly’s trailblazing Media Insights newsletter gives New Zealand’s rural marketers, communications specialists and executives unparalleled insight into what farmers are reading, watching, hearing and thinking. The Added Insights podcast goes even deeper. We speak to the people that create the content and advertising that farmers are consuming to see what we can learn and to help make us all better rural communicators. To subscribe to the free, weekly, Farmers Weekly Media Insights newsletter visit https://www.farmersweekly.co.nz/media-insights/

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AgriHQ

Episodes

Behind Meeting the Market: The stories, travel and insights 08.07.2026 24:45

For the past two years, Farmers Weekly journalists Richard Rennie and Neal Wallace have travelled across Asia, Europe and the United States as part of Meeting the Market – a series exploring the global trends and markets shaping New Zealand agriculture. In this episode of the Farmers Weekly Media Insights podcast, Andy catches up with Richard in a place he's become very familiar with: an airport....

Behind the wheel with Machinery Media's Jaiden Drought 25.06.2026 49:57

Jaiden Drought is the owner of Machinery Media, the publisher of Farm Trader and a suite of other niche machinery and automotive titles As one of the most experienced and entertaining machinery content creators in the market, we couldn't pass up the opportunity to catch up with Jaiden at 2026 Fieldays, inside the cab of a Case IH Stage V Puma tractor – apparently the quietest tractor cab on the ma...

The marketing power of an April Fool’s prank 10.06.2026 48:46

Mark Inman and his team at Blacksheep Design have mastered the craft of the April Fool’s Day prank for their client Udderly Organic, gaining national media coverage and international attention over successive years. We sat down with Mark in front of the bright red phone box in the Blacksheep Design office to discuss how they gain such widespread attention; why April Fool’s Day can be the perfect v...

The art of telling farmers’ stories on video 27.05.2026 38:09

There are over 100 On Farm Story videos in the Farmers Weekly archive. Alistair Thom is one of our talented videographers. In this episode of the Farmers Weekly Media Insights podcast, Added Insights, we talk to Alistair about how he gets farmers to be more comfortable in front of the camera, what a typical day looks like when shooting a video on farm, and why he thinks our On Farm Story videos w...