Farm Equipment Podcast

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the FTC and USDA’s announcement that they are seeking public comment on farm equipment manufacturing and distribution practices. In the Technology Corner, Noah Newman examines Greeneye Technology’s recently announced expansion. Also in this episode, a look at how the stripper header market is e...

The last couple of weeks drew a lot of LinkedIn posts citing “last day summaries and ‘open for work’ updates.” And after a solid week of resume studies, phone screenings and interviews, I found relevance in a Wall Street Journal headline yesterday.

In this episode of the Farm Equipment podcast, brought to you by Precision Farming Dealer Summit, I sat down with Brian McGuire, president and CEO of Associated Equipment Distributors, and Brett Davis, CEO of the North American Equipment Dealers Association.

Lots of things to keep track of these days. There’s dealer consolidation (see “Dealers on the Move”), OEMs buying stakes in others (Yanmar-Ariens, Bad Boy-Stanley Black & Decker), brand management consolidation (Case IH and New Holland), strategic alliances (CNH-Bourgault), and even OEMs buying out dealers (Fabick Cat and another to be announced shortly).

In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the recently announced plans to bring United Equipment Distributors and the North American Equipment Dealers Association together under one unified organization — Equipment Equipment Dealers.

I’m down in Louisville, Ky., this week for the Moving Iron Summit. This morning, Quint Pottinger, a no-tiller based here in Kentucky was part of a farmer panel discussion focused on the financial pressure on today’s producers. A lot of the questions posed to Pottinger had to do with the big steps he made in the last year as it related to autonomy.

The days after a knee replacement surgery last week, I’ve learned, creates a fair amount of reflection and contemplation — at least during the brief periods of painkiller-free coherent thought.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand. In the Technology Corner, Noah Newman shares an up-close look at AgZen’s RealCoverge AI powered precision spraying technology. Also in this episode, Fendt increases its focus on North American Growth and manufact...

For most of the farm machinery business, the big sign out front commands the lion’s share of investment, time and attention — and the major-lines monitor it, of course. But for those who still regard shortlines as a sales and traffic generator, it’s also not chump change.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8. In the Technology Corner, Noah Newman shares how precision dealers measure a successful customer clinic. Also in this episode, a look at the trends Deere is seeing in its early order See & Spray and planter programs and t...

A to-be-remembered keynote at the Dealership Minds Summit challenges frustrated managers to act now by instilling critical thought via getting those who want to avoid the difficult to step up and into it.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the implications Deere's settlement with the FTC has on the broader industry.

https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-how-to-identify-your-code-of-success This year, for our 2026 Summer Intern Cohort at Lessiter Media, we’re doing something we haven’t done before. We’re giving each of the interns a parting gift as they start to wrap up their summers with us. It’s one of the best gifts we could envision — and lasting far longer than the company swa...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.

Experience with Innermetrix Profiles: Free to Dealership Minds Summit Workshop Attendees https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-part-2-personal-observations-ahead-of-the-hands-on-workshop-at-dealership-minds-summit

According to reports, big companies like Ford and philanthropies are stepping up to boost programs to get more people into the trades — a boost to the tune of $400 million. https://www.farm-equipment.com/blogs/6-opinions-columns/post/25452-big-companies-are-putting-big-dollars-behind-the-trades-but-where-does-it-leave-diesel-techs

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW. In the Technology Corner, Noah Newman explores the PTx OutRun autonomous platform. Also in this episode, the Farm Capital Index declines again and we look at what to expect in the used equipment marketing going forward.

Allowing its independent dealers to gather at the all-colors Dealership Minds Summit apparently makes the Deere corporate office uneasy ..,

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Compeer Financial and PepsiCo’s pilot program to help lower the cost of strip-till equipment for farmers. In the Technology Corner, Noah Newman visits with Rob Saik, founder and CEO of Vi by VisorPRO. Also in this episode, the number of Big Dealers dropped again in 2026 and the latest Dealer Sentiment...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down. In the Technology Corner, Noah Newman visits with Stotz Equipment precision specialist Jake Nordenberg. Also in this episode, coverage on the legal conside...

Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions. But you never quite know how the customer is going to respond to a format altogether different than anything the’ve attended before. Until you take...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the impact interest rates are having on the ag market. In the Technology Corner, Noah Newman visits with strip-tiller Robert Boyle. Also in this episode, coverage from the first-ever Ag Equipment Intelligence Executive Summit, CNH moves to a dual branding model and Ritchie Bros. completes its acquisit...

Expectations are that customers are going to treat Ballweg employees with respect. If they don’t, Tom Ballweg is clear with them. “It’s easier for me to get a new customer than a new employee."

In this episode of On the Record, brought to you by Associated Equipment Distributors, we review the decline in farmer sentiment in April, which saw the Ag Economy Barometer and the Farm Capital Investment Index drop to their lowest levels since October 2024. In the Technology Corner, Noah Newman visits with Stotz Equipment.

In this episode of On the Record, brought to you by Associated Equipment Distributors, Art’s Way Mfg. benefited from increased demand for its ag segment products, reporting Q1 sales up 27.3%. We also cover major business moves as Yetter finalizes the Martin-Till acquisition, catching up with Steve Martin and Derek Allensworth on what customers and dealers can expect going forward.