Fan Out Podcast: An AI Search Show

In Episode 3 of Fan Out, Krista Doyle takes the lead and breaks down the reputation layer of AI search — her term for everything happening off-page that shapes how LLMs talk about your brand. Krista calls it "the group chat" — AI is asking the internet what they’ve heard about you, and those conversations are happening whether you’re participating or not. She and Kaleigh dig into how to actually g...

We break down Answer Engine Optimization (AEO): what it is, why traditional SEO tactics are no longer enough, and exactly how to structure your owned (on-page) content so it gets cited by AI systems like ‪@OpenAI‬ , ‪@perplexity-ai‬ , and ‪@Google‬ AI Overviews. We cover: -The difference between owned and earned content — and why both are now essential for AI visibility -Why content formatting is...

Introducing Fan Out Podcast, a show about AI search. In our very first episode, hosts Krista Doyle and Kaleigh Moore sit down with Nick Lafferty, Head of Growth Marketing at Profound, to break down what's actually happening in AI search right now and separating signal from noise. Nick shares what he's learned from Profound's explosive growth (Series A → B → C in 10 months), debunks popular AEO myt...