Family Photographer Marketing Podcast

Fall can be wild for family photographers but over the last 10+ years of wading through Fall, I have the top habits that help me stay sane through busy season! Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram My Instagram + My Membership

When we put ourselves out there and "fail" it can feel really frustrating and might make us stay silent in the future. This episode might help you reframe those "failures" into something more inspiring + helpful to building the business you desire. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the S...

Oooh! Fall has arrived! In this episode we will chat about how to successfully combine your unique artistry with the natural consumer attention of Fall family photography, how to utilize Fall to help get more Spring bookings and the number one mistake photographers make when marketing their Fall offerings. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of h...

Hello after a hiatus! This week we are chatting about how to use styling in marketing to: Be the authority in your brand Create educational content Connect with your local community  Also included Pinterest Tips! As promised, if you would like to try Style + Select, the code is: FIONAM10  for 10% off. https://styleandselect.com/ And IG here:  https://www.instagram.com/fionamargo/ My Instagram + My...

Tune in to learn about a marketing experiment I did where I tried to find a local family photographer in a random town in the US.  It was annoying/frustrating/way hard than it needed to be.  https://www.instagram.com/fionamargo My Instagram + My Membership

Learn how to uplevel your client experience. My Instagram + My Membership

Find out how systems can become tools based on your marketing foundation that save you time and add value to your sessions! Yes, you need systems but they won't work very well for you unless you tie them to a specific marketing result.  https://www.instagram.com/fionamargo/ My Instagram + My Membership

As an artist, you need to know the elements of your ideal session. You can break these elements down and begin to use those as pillars of you marketing. Instead of saying you are best at photographing families with kids, you are best at photographing playful families. Or snuggly families. Or maybe you target fancy families. When you are looking through your viewfinder (or looking at the back of yo...

When I ask family photographers what holds them back from marketing, the most common answer is TIME.  Well, we cannot create more time but we can become more productivity.  People will often drown themselves in endless busyness to feel productive. But as the day slips them by, all of the "work" they have done hasn’t allowed them to actually check anything off the list that produces - or...

One of the main things that stops photographers from marketing is overwhelm.  If everytime you sit down to market, you are starting from scratch you will eventually drown in overwhelm and go quiet- which is the common pattern.  Instead, you can create marketing materials for each Season and repurpose. Tune in to learn how and why it is important. Website:  https://www.fionamargo.com/ IG: https://w...

IG stories are very underutilized by family photographers.  What many people currently use stories for: connection content + trust building. That is great but too often it just becomes noise. My challenge to you is to use stories as a business owner only for a few weeks and test the data.  In this episode we will chat about how you can better utilize IG stories to book sessions + become more confi...

Many photographers put off email marketing because they worry about WHAT to say or how to get people on the list in the first place. In this episode we will go over two different strategies to try. Grab your Email Marketing Worksheet Listed in episode: MAIL CHIMP Free for the first 1,000 subscribers. This is where I started!  KLAVIYO Free for the first 500 subscribers. Good for campaigns MOOSEND $...

Excerpt: "Community over competition to me means that you are confident enough in yourself and your work to build relationships with other creatives even if they ARE your competition. Competition isn’t a bad word. It keeps us innovating. Many of my photographer friends ARE my direct competition. You are in charge of deciding what that means. I know I am the only me, so the competition really...

Most of us began using Pinterest as a way to plan meals, decorate our homes, save future projects, plan birthday parties... the list goes on. If you have an account from the early days, it might be quite eye-opening to see what you were into back in the day.  :) Just as with every marketing platform, savvy marketers figured out ways to play the system. Over the last few years, Pinterest started to...

Now is the perfect time to make sure you are setting yourself up for a good summer season and to make any last minutes changes to have the Spring 2024 you want. We will chat about how to do that and we will also talk about a marketing mindset shift I am utilizing in my own business. As promised, you can get the Past Season Review PDF HERE Want more help? Grab a spot to work one on one with me for...

Writing and talking about yourself  can be a very huge road block to spreading the word about your business. But in the new economy, where in-person connections are more important than ever, you need a way to confidently and descriptively describe what you do because it is more than just family photographer. The majority of this pushback comes from ourselves as we worry about the judgment of other...

This idea of being a good enough artist to actually start to market and run this thing like a business holds us all back. And I get it- I have been stuck in this loop where I am just focused on how much "better" everyone else is in the family photography industry. There are so many photographers are subjectively better at the art of photography than I am. They are more creative. They und...

In this episode, we go over how to start using AI to market to your clients and how to use it to free up personal time as well! AI doesn't have to be overwhelming and I will break down some simple tips + tricks to lean on it as a solo entrepreneur. Talked about in this Episode: Chat GPT - Chat Bot Storylab Ai - content generation Follow along on IG: @fionamargo My Instagram + My Membership

As promised in last weeks episode, we are going to be discussing some implementable ideas for getting the word out about your Spring sessions. We are going to start with some online ideas and finish with some offline ideas. We will also be updating some bet practices for marketing on some of the most used marketing channels, ahem- IG. Helpful Download: Spring Marketing Checklist Four Step Marketin...

One of the main issues I see when photographers market Spring is that they start too late + give up to early. For many areas of the country (unless you live somewhere where Springs acts as your fall weatherwise), clients needs more educating and gentle nudges to book a session.  We will go over ideas to get your Spring Marketing Plan in action! Sponsored by my Four Step Marketing Strategy Course!...

What are content pillars and why are they helpful? They allow you to market and communicate in a different and varied way that keeps your content interesting and engaging.  In this episode, we will run through the main types of content pillars that I think best suit family photographers! Shownotes: Instagram Planning Tool (plan your week on instagram + 30 content ideas Find me on IG @fionamargo My...

As promised, some embarrassing sessions stories from me. <3 Instagram: www.instagram.com/fionamargo My Instagram + My Membership

You may think that your current marketing strategy is working for everyone but there is a good chance that some types of buyers are ignored in your current system. As a bit of a cheese ball, I have named all three types of buyers. Tune in to learn more about Quick Buy Quinn, Needs a Nudge Nessa + Worried Willa to make sure your marketing strategy accommodates all of them. Want more help? Grab a sp...

I talk a lot about data and how we should track it, but which data? In this episode I cover the marketing metrics that matter for Instagram, Pinterest, Emails, Facebook Ads as well as which offline metrics matter and how to get more marketing data if you are new to business or marketing. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Ment...

If you are at a place where you have a consistent body of work and you have at least a simple marketing plan, you need to make sure that one of the pillars of that marketing plan is educating potential clients.  First, you need a solid education foundation and often it is built around the wrong theme. The correct theme is “what is my potential client worried about/strugling with/preventing from ge...