Family Photographer Marketing Podcast

Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy. By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable...

For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision. One-On-One Marketing Mentorships My Instagram My Instagram + My Membership

Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to...

It's rough out there - let's chat about it. ____ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram Helpful Links: Website Course Milky Way Course My Instagram + My Membership

In today's episode, we pull back the curtain on six  marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability,  join me as I stress the importance of embracing our dual roles as artists and entrepreneurs. Have you ever felt like you&apo...

Let's start with the firsthand about the highs and lows of my studio's journey into a new market. This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise abo...

Yay for the 50th Episode! In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients. Helpful Links Website Course- On Sale for a Limited Time! My Instagram   My Instagram + My Membership

This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen. Tune in! Want more help? Grab a spot to work one on...

Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning. As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it! Grab the Spring Mark...

Client acquisition, even during the quietest seasons, is possible! This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season. Want more help?...

In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight. What a delightful client experience and a delightful marketing experience might surprise you! IF you've been waiting for the perfect moment to elevate your market...

In this episode, we chat about four marketing questions you all submitted on IG! 1. Marketing in a tourist town 2. Marketing more than one niche 3. Taking emotion out of marketing 4. Having time for it all We'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses f...

Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your...

Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business...

In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential. As we navigate through the waters of website marketing – think of it as the light...

Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand th...

Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting s...

Two more marketing reviews coming your way! Beth Carter's (FL Family Photographer) online presence to show you exactly how it's done. We tackle the essentials of an Instagram profile that truly sings to your audience, from adding a slice of personal flair to creating an 'about me' section that's as inviting as a warm hug. We also navigate through the intricacies of her inq...

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram Episode Overview:  What if you could instantly attract your ideal clients and boost your photography business? Discover how as we take a deep dive into the multifaceted world of family photography marketing. Your...

For this episode, I am reviewing two family/newborn photographer's marketing. We will review their IG, Website, SEO, Pinterest and overall marketing strategy. Tune into to learn tips + tricks to implement in your own marketing strategy! Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a clas...

You know that I always like to try everything I tell you guys to try and so this past week, I attended an in-person marketing/networking event and I gained some really helpful insights! Tune in to find out if this marketing technique could be for you. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come...

The transition from a busy Fall to bleak Winter can really mess with the creative heart. Learn from tips + tricks to ease this transition. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram Post Season Reflection PDF My Instagram + My Membership

Find out ways you can create boundaries within your family photography business if you are struggling to get clients who feel aligned with your brand on your calendar. __________ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram My Instagram + My Membership

Tune in to hear about a marketing experiment I did on Instagram for the month of November, why I think it is imperative that you conduct a marketing experiment yourself + some exciting new ways to reach your 2024 family photography business goals! _____ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Co...

Learn a simple marketing re-frame to center your marketing tasks around getting a session on your calendar TODAY :) Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram My Instagram + My Membership