Family Law Growth Podcast

In this episode, Elliot sits down with Victoria Collier, founder of Quid Pro Quo Law, to demystify one of the most misunderstood topics in the legal industry — selling your law firm. Victoria breaks down the difference between EBITDA and seller's discretionary earnings, what buyers actually look for, how the MSO model works, and why waiting too long to think about your exit could cost you everythi...

Most family law firm owners know their attorneys are not billing enough. What they do not know is why, and it has nothing to do with laziness. Elliot sits down with Molly Kremer, The Billing Coach, to unpack the three biggest billing struggles attorneys face: procrastinating on time entry, under-billing out of guilt, and confusion about cutting time they are not sure they can charge for. Conservat...

AI is everywhere, but most of what you're hearing is noise. In this episode, Empirical360 co-founders, Elliot and Erik cut through the hype and share exactly how they're using AI right now to drive real revenue for family law firms. From intake analysis to sales call grading to the AI SEO agencies you should run from, this episode is all signal, no fluff.

Christopher Anderson co-founded New Leaf Family in Colorado in January 2021, growing it to 52+ people and 17 lawyers in under 5 years — built on a few big ideas: eliminating the billable hour, leading with coaching (the "Polaris Process"), starting with paid search over branding, non-attorney salespeople, and a disciplined "buyback your time" framework.

In this episode, Elliot sits down with Attorney Robert Angstadt, managing partner at TampaDivorce.com, who grew his firm from a laptop, 17 clients, and $7,000 in the bank to a five-attorney operation on track to hit $2.5 million this year. Rob shares how he built his referral pipeline from scratch, why he still does free consultations, what his intake-to-close process looks like, and how he balanc...

In this episode, Empirical360 co-founders Elliot and Erik break down the tale of four law firms — what marketing and sales should look like at every stage of growth from zero to $1M, $1M to $5M, $5M to $10M, and beyond. They cover what to prioritize and what to avoid at each level, from running LSA as a solo to building a full sales team, hiring strategies, and the common mistakes that keep firms...

Heather O'Connor went from surviving an abusive marriage to building a $6.5M high-conflict family law firm with 12 attorneys. In this episode, she shares how her personal story became her brand, why non-attorney salespeople protect her team, and the one bad hire that almost derailed everything. Plus, the exact moment she knew she had to choose between being a litigator and being a CEO.

Empirical360 co-founders, Elliot and Erik hold nothing back in this Fun with Founders segment. They break down why copying personal injury intake systems is killing your conversions, how borrowed KPIs from coaching groups can grow you out of business, and whether chasing high-net-worth clients is actually the right play for your firm. Plus—the toxic "screening culture" that's silently repelling th...

Can a non-attorney really close a $10,000 family law retainer—without the client ever speaking to a lawyer first? Allyson Swanson does it every day. In this episode, the Client Acquisition Manager at Hembree Bell Law breaks down exactly how her team—with backgrounds in beauty sales, hot tubs, tech, and teaching—consistently closes family law clients without any legal experience. Allyson walks thro...

Most family law firms operate without ever knowing whether their marketing and sales efforts are actually working. In this episode of the Family Law Growth Podcast, Elliot and Erik break down the Family Law Sales & Marketing Industry Benchmark Report and explain why benchmarks are the difference between scaling confidently and burning money in the dark. Listen on Apple Podcasts, Spotify, and Y...

Hannah Hembree Bell shares the unfiltered truth about growing Hembree Bell Law Firm from a $10,000 loan to a 50-person team. Learn how she hired non-attorney salespeople, transitioned out of practicing law despite her name being on the door, and broke through the revenue plateau that traps most family law firms. If you're struggling to break through your revenue ceiling and delegate, Hannah's "who...

Empirical360 founders, Elliot and Erik secretly call family law firms to expose how broken intake processes are costing firms millions. Through live calls, they reveal the shocking mistakes firms make in the first 60 seconds—dropping scary prices, missing empathy cues, and failing to book appointments 90% of the time. The eye-opening stat: prospects spend just 43 seconds on your website but over 6...

Mark Reel built Inc.'s fastest-growing law firm in America in just 4.5 years—from his one-bedroom apartment to a $20M run rate with 85 employees. In this episode, Mark shares his unfiltered playbook: the 18-month grind of working every single day without a break, his counterintuitive hiring strategy, and why he pays non-attorneys $120K+ to close cases using an intake system that converts at 80-85%...

In this insightful episode, Angela Jones, founder of Brighter Day Law, shares her journey scaling not one, but two successful family law firms across Colorado and Tennessee. Angela dives deep into the challenges and strategies behind managing multiple locations, creating tailored growth and marketing plans, and building a client-centered referral system grounded in exceptional service and intentio...

In this episode of the Family Law Growth Podcast, Bob Tharp, co-founder of Meriwether & Tharp—a family law firm in Georgia with over 20 years of experience and multiple locations—shares candid insights on building and scaling a successful family law practice. From overcoming early struggles and mastering SEO-driven marketing to cultivating a strong referral network and developing a winning int...

In this first-ever episode, we sit down with Christy A. Zlatkus , CEO and founding attorney of Z Family Law—a powerhouse family law and estate planning firm in the D.C. area. Christy shares how she went from a one-woman operation to running a multimillion-dollar law firm with over 20 team members and a brand that's instantly recognizable. We get into the real stuff: how she gets consistent referra...