Facts Not Feelings with Brooke C. Furniss

Are you ready to peek into the future of advertising? Tune in as Vasilios Lambos , CMO & Co-Founder at CognitionDigital.io , shares his insights on the transition from VLA to Performance Max. Discover the challenges, opportunities, and game-changing strategies in this exciting episode of 'Facts Not Feelings” Vasilios begins by discussing the importance of data privacy and protection and h...

Ever wondered how top auto industries leverage AI for seamless lead handling? Ashley Cavazos , Marketing Director at DeMontrond Auto Group , unravels the secret behind their success. In today's episode, Brooke C Furniss and Ashley Cavazos dive deep into the transforming landscape of auto marketing, AI's powerful role, and the importance of diversity. Ashley shares her insights on bridgin...

Ever wondered how car dealerships win back customers after years of high prices and scarce supply? Stick around as we dive deep into the art of customer retention in the ever-revving vehicle market, here on Facts Not Feelings . In this episode, Brooke C Furniss is joined by Bob Gower , the Chief Operating Officer of Traver Connect , together they walk us through the essential customer retention st...

Brooke C Furniss is joined by Martha Alvarado , the BDC Director at Wondries Toyota . Together emphasizes the importance of instilling genuine care and empathy into one's genes. She introduces the concept of LACE (Listen, Ask questions, Confirm, Educate) as a framework for showing customers that you care about their needs. Martha believes that cultivating a culture of genuine care has a domin...

Brooke C Furniss is joined by Nathan Hollenbeck , Vice President of the Del Grande Dealer Group (DGDG) . Together they delve into a variety of topics - from digital transformation in automotive retail to the integration of Salesforce CRM with DGDG's operations. Discover how Salesforce CRM is reshaping the automotive industry with insights from Nathan Hollenbeck, the visionary VP of DGDG!&quot...

In the ever-evolving automotive industry, the focus on customer experience is key. Dealerships are recognizing the need to bridge the disconnect between sales and service to enhance customer retention and referrals. In this episode, Brooke C Furniss is joined by Steve Apicella is the Chief Executive Officer of Strategic DX - Your Dealer Experience . Together they discuss the importance of customer...

Stephen Moore , is the CEO and founder of Culture Booster . Together, they delve into the topic of culture and its importance and misconceptions within the automotive industry. They discuss the difference between a bad manager and a toxic work culture, the need for a positive and inclusive company culture, and how investing in employees can lead to greater success. They also reference real-life ex...

In this episode of "Facts Not Feelings," we dive deep into the world of consumer experiences and the impact they have on a brand.  Host Brooke C Furniss shares her frustrating journey of trying to contact a company that provided poor customer support. She then discusses the importance of every step in the consumer's journey reflecting back on the brand, whether positive or negative....

Host Brooke Furniss is joined by Larry Feldman for a captivating discussion on the top 10 insights from the NIADA vs WIA conference. Larry shares his thoughts on various topics, including positivity, gender roles in the automotive industry, empowering women, and the importance of self-belief. Join Brooke and Larry as they delve into the world of car sales, automotive marketing, and the power of mi...

In this thought-provoking episode of 'Facts Not Feelings', join your host, Brooke C Furniss, as we delve into how perception shapes our reality. Subscribe now and never miss an episode! Journey with Brooke from a small town to Hiroshima, uncovering the power of perceptions and the richness of individual realities. This episode challenges your understanding, promotes facts over feelings,...

In this episode of the 'Facts Not Feelings' podcast, host Brooke Furniss and special guest Micah Birkholz, Director of Sales at VistaDash, discuss the major takeaways from the Digital Marketing Strategies Conference (DMSC) and Dealer Knows Summer Camp. Discover the lessons learned and how they can be applied to current marketing strategies, from the power of play and resilience to the fu...

Welcome to another educational episode of "Facts Not Feelings". In this week's episode, "Driving Success: Alan Krutsch Decodes the Power of a Brand Promise", we're venturing into the intriguing world of business branding. Our esteemed guest, Alan Krutsch, Director of Marketing & Industry Relations at FUSE Autotech, generously shares his insight into the profound i...

In this thought-provoking episode of Facts Not Feelings, we're joined by Dave Foy, a visionary in Fixed Ops Leadership and the founder of Fixed Ops Mastermind. We delve deep into the established norms of Fixed Ops leadership and management and how they can be challenged. We explore Dave's revolutionary approaches, discussing the transformative power of leadership, its impacts on team dyn...

In this episode of the Facts Not Feelings Podcast, we take a deep dive into the Digital Dealer Tampa 2023 conference, an event that brought together professionals from all backgrounds in the automotive industry. We discuss the power of unity and collaboration in driving success and innovation, and share inspiring stories from the conference that highlight the incredible potential of the industry w...

Welcome to another episode of Facts Not Feelings. Join us as we sit down with Brian Davis, the Vice President of Sales and Solutions at Orbee, who has extensive experience in helping automotive companies leverage their data for business success. In this episode, we explore the challenges faced by marketers in activating a data lake, the importance of vendor collaboration, and the potential risks a...

In this episode of Facts Not Feelings, we delve into the power of collaboration between paid search, BDC, and social teams, and how this collaboration can optimize your dealership's marketing efforts. Our guests, industry experts Colby Joyner, Dave Lemmon, Lisa Gener, and Wendy Reeves, discuss the challenges and benefits of working across these teams, and provide actionable insights for impro...

Welcome to this week's episode of Facts Not Feelings! As automotive marketers, we all face a variety of challenges when it comes to driving sales and connecting with customers. In this episode, we'll dive into some key questions that will help you optimize your marketing strategies. Our guest, Kevin Frye, is one of the top 5 influencers changing the auto industry today, according to Auto...

Looking to optimize your vendor relationships and ensure long-term success? Tune in to this week's episode of Fact Not Feelings, where we're joined by Micah Birkholz, director of sales for VistaDash and a seasoned professional with over 20 years of experience in building strong partnerships that benefit both parties. In this episode, we'll be discussing the evolving landscape of ven...

Are you tired of waiting on hold for ages when scheduling a service appointment with a dealership? Did you know that 17% of customers hung up in 2020 due to long wait times? In this episode, we talk to Ben Okuka, Head of Product at Stella Automotive AI, about how their company is using conversational AI to transform the way dealerships interact with customers. We'll discuss the pros and cons...

Are you ready to take your leadership skills to the next level and attract top talent to your organization? Then this episode is for you! Join us as we sit down with Fleming Ford, co-founder of Culture Ignited and expert in people strategy, to discuss her practical guide to effective leadership. From building high-performing teams to maximizing business outcomes through diversity and inclusivity,...

Are you ready to rev up your leadership skills? Join us on the Facts Not Feelings podcast as we explore the automotive industry with our special guest, Darryl Terrell, Service and Parts Director for Matt Bower Chevy Metairie. In this episode, we'll dive deep into the qualities that make a successful leader in this dynamic industry and learn from Darryl's unique perspective on approaching...

Do you know who controls the digital tools that almost every website publisher uses to sell ads on their sites? It's Google. Recently, Google is in hot water as the Justice Department and eight state Attorneys General filed a civil antitrust suit against the tech giant. The suit alleges that Google has violated Sections 1 and 2 of the Sherman Act by monopolizing multiple digital advertising t...

Are you ready to revolutionize your brand strategy and captivate the world's most influential consumer? Look no further than CustomHer Experience by Katie Mares. In this groundbreaking book, Katie explores the impact of tailoring your brand experience to the female consumer, connecting and building rapport, and provides a powerful message to businesses and marketers. Through her insightful wr...

Are you eager to ignite growth in your fixed operations department this year? Then join me on a journey to uncover the secrets of Online Service Marketing. I'm excited to welcome Owen Moon, CEO of FIXED OPS DIGITAL, as my special guest. Together, we'll explore the strategies for helping your service customers find the information they need on your dealership's website and take actio...

**You May Want to Watch on YouTube** Are you tired of spending hours creating content for your business only to see little return on investment? Look no further than ChatGPT, the revolutionary language model developed by OpenAI. With ChatGPT, you can generate high-quality, unique, and engaging content such as blog posts, social media posts, product descriptions, and more. Not only that, but ChatGP...