Facts Not Feelings with Brooke C. Furniss

Welcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves , VP of Sales and Co-Founder of Reunion Marketing . Amidst the challenges and opportunities presented by inventory fluctuations and the increasing control by Google and OEMs over dealership mar...

Join us in this episode of "Facts Not Feelings," where SEO guru Zach Billings , Co-Founder & VP of Performance at Wikimotive , unravels the mysteries of SEO in the automotive world. From debunking SEO myths to exploring AI's role and mastering local and mobile SEO, this episode is your guide to navigating the dynamic landscape of digital marketing. Whether you're combating...

Join us on 'Facts Not Feelings' as Brooke Furniss sits down with David Malone , Chief Sales Officer of TotalCX , to explore the transformative power of customer experience in the automotive industry. This episode delves into how TotalCX is redefining customer effort into loyalty, leveraging technology for seamless interactions, and the pivotal role of personal touch in customer service....

Join host Brooke Furniss in an insightful episode of 'Facts Not Feelings,' featuring Sandy Zannino , a consultant from Innovative Auto HR . Dive deep into the world of DEI (Diversity, Equity, and Inclusion) and leadership in the automotive industry. Sandy shares her expertise on transforming workplace culture, fostering inclusive leadership, and the impact of DEI on sales, service qualit...

Join host Brooke Furniss in an enlightening conversation with Peter Smith , Managing Partner at Lion Partnership , on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sales. Discover how dealerships are adap...

Welcome to 'Facts Not Feelings,' where we dive into the ever-evolving world of automotive sales and the revolutionary role of data and technology. In this episode, host Brooke Furniss engages with the insightful Greg Ashe , Founder and CTO of M1 Data & Analytics. Together, they explore how cutting-edge data analytics are reshaping the dealer-consumer relationship in the auto industry...

"Welcome to 'Facts Not Feelings,' where we dive deep into the transformation of video content from luxury to necessity in the business world, especially in the automotive industry. Join host Brooke Furniss and video editing expert Josh Adams from Adams Media as they discuss the impact of AI in video editing, the nuances of customer relationships in car sales, and how storytelling is...

Welcome to this episode of 'Facts Not Feelings,' where host Brooke Furniss dives into the rapidly evolving automotive industry with Christopher "Hawaii" Dasconio , Regional VP of Sales at Stream. Join us as we explore the latest strategies for dealerships to stay competitive, the rise of digital retailing, the impact of consumer behavior, and the power of digital body language....

Join host Brooke Furnish in this insightful episode of "Facts Not Feelings," where we dive into the groundbreaking recruitment strategies of WYN Solutions . CEO Venus Toto shares her expertise on AI-driven hiring, bilingual talent acquisition, and balancing quality with speed in the automotive industry. Discover how WYN is transforming the talent landscape and driving cost savings for co...

Join us in this insightful episode of 'Facts Not Feelings' as we sit down with Jeff Gonzalez , the visionary Founder and CEO of AET Automotive . Dive into the transformative world of automotive retail marketing, where the traditional meets the digital. Discover how younger, tech-savvy in-house teams are reshaping marketing strategies, the impact of technology on content creation, and cre...

Welcome to a thought-provoking episode of 'Facts Not Feelings,' where we dive deep into the dynamics of the automotive industry. In this episode, we're honored to have Jay Wertzberger , the strategic mastermind behind ATI Auto Business , as our esteemed guest. Together, we explore the nuanced world of auto logistics, uncovering why economizing in certain areas can be detrimental to...

Welcome to another insightful episode of "Facts Not Feelings" where host Brooke Furniss and guest Madi Morgan , Client Partner at Polk Automotive Solutions , dive into the transformative landscape of retail advertising driven by the rapid ascent of electric vehicles (EVs). This episode explores how retail advertisers are adapting to the EV buzz, the unique consumer behavior surrounding E...

In this enlightening episode of "Facts Not Feelings," join host Brooke Furniss as she dives into the current automotive industry crisis with Paul Machin , Director of Strategic Accounts at Black Book. Explore the reasons behind the skyrocketing used car prices, inventory shortages, and how dealers can thrive in these challenging times. Discover Paul's insights on automotive pricing,...

Join us in this transformative episode of Facts Not Feelings as we dive deep with Russell B. Hill, co-founder of Fixed OPS Marketing. Discover Russell's powerful journey from overcoming severe addiction to finding his purpose and reshaping his life. This episode isn't just about business success; it's a raw, honest exploration of personal growth, battling demons, and the resilience...

In this eye-opening episode of "Facts Not Feelings," we delve deep into the complexities of data privacy and compliance in the automotive industry under the Gramm-Leach-Bliley Act (GLBA). Join our expert panel, including industry leaders Brian Pasch , April Simmons , and Tom Kline , as they unravel the challenges and strategies for navigating GLBA compliance. Discover the impact of data...

Join us in this insightful Facts Not Feelings episode dedicated to moving the automotive industry forward with Corey Smith , National Fixed Ops Training Manager for APCO Holdings. In this service-focused discussion, learn why customer service training is critical for dealership service departments. Discover practical tips for gaining staff buy-in on new processes and effective methods to track tra...

This week Brooke chats with Brian Ortega , the creative marketing director at Valley Hi Toyota . They discuss taking creative risks in dealership marketing, leveraging trends on social media platforms like TikTok, partnering with influencers, building a strong community presence, and much more. Tune in for actionable tips to boost your marketing creativity on a budget! Check out more on Brian Orte...

Join Brooke C Furniss as she sits down with automotive industry veteran Dan Moore in this insightful episode of Facts Not Feelings. With decades of expertise, Dan provides keen perspectives on spotting unmerited claims, amplifying credible voices, and separating facts from feelings. Gain valuable lessons on vetting self-proclaimed "experts", asking the tough questions, and keeping market...

Dive into the intricate dynamics of employee growth with our exclusive 'Facts Not Feelings' series. Join Brooke Furniss as she engages with the Service Director of CMA's Valley CDJR , Robert Migliaccio . Delve into the crossroads of the automotive industry, technological changes, multi-generational workforce challenges, and the definition of meaningful growth. This episode promises...

Brooke Furniss kicks off another episode of 'Facts Not Feelings' with a deep dive into the world of Google Analytics 4 (GA4) Conversion Events. Alongside George Nenni , the founder of Generations Digital and an established name in digital marketing, this video promises a thorough exploration of GA4's newest features, changes, and their implications. From understanding the revolution...

Facts Not Feelings dives deep into the automotive industry's latest trends in this special Digital Dealer Vegas episode. Join host Brooke Furniss and esteemed guests, including Mike Bukowski , "Big" Al Gillespie , Mike Colacchio , and Allie Peters . Uncover the mysteries of Google Analytics 4 (GA4), the balance between Organic vs. Paid strategies, the evolving landscape of Fixed Ops...

In a captivating discussion with Gino Cipperoni , Chief Revenue Officer at Dealer eProcess (DEP) , we explore the dynamic world of automotive marketing. Gino sheds light on the vital role of personalization in the industry and its intersection with Amazon and Google advertising. He underscores the rising influence of voice search, driven by platforms like Amazon Echo, and the need for marketers to...

Ever wondered how the automotive industry is harnessing the power of digital transformation to foster unprecedented collaborations? Join us as we dive deep into this transformative journey with none other than Jordan Cox , the former Digital Manager at Gates Automotive , Head of Community Engagement at ASOTU , Auto Genius Member In this episode Jordan shares his insights on how to revolutionize au...

Tired of starting from scratch every time you switch marketing agencies? Dive into a new era of marketing with Denise Galiatsatos , President/COO of PCG Digital , as she unveils the transformative power of owning and leveraging your dealership's data. Embrace the never-start-from-zero-again strategy to give your dealership the competitive edge it needs in today's digital landscape.  In t...

Do you want to transform your business while staying authentic and profitable? Don't miss this episode of the 'Facts Not Feelings' podcast where Damian Boudreaux , the founder of Auto Training Academy , shares his revolutionary approach to achieving success through service. Damian Boudreaux emphasizes the value of building and maintaining relationships with customers and the communi...