EyeCode Media

"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episod...

In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importance of understanding patient needs, addressing bar...

"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health. Prof. Nolan shares a powerful perspective on the vital role of carotenoids and om...

"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth. What You’ll Learn:  ...

In this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media practices with new media expectations, advocating for g...

In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA’s Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease. What You’ll Learn: • What the AOA Clinical Practice Guidelines really are—an...

In this episode of the Chris Wolfe Podcast, the discussion centers around the significant gap between beliefs and actual practices in optometry, particularly in managing dry eye disease. Chris Wolfe emphasizes the importance of structured evaluations and the integration of technologies like IPL to improve patient care. Through data from a workshop with vision source doctors, he highlights the need...

In this solo episode, Dr. Aaron Werner reflects on a powerful conversation between Dr. Chris Wolfe and Dr. Amanda Legge about at-home AMD monitoring with the ForeseeHome device. He shares a personal story about a missed opportunity in managing a patient’s dry AMD, and how that shaped his view on care and responsibility. Key topics include: - The shift from being the hero to becoming the guide in p...

"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore: - Why education, not persuasion, is key for new ODs - Common pitfalls—and how to avoid them - The importance of team, process, and community - How every cold start can look different based on goals and market If you’re thinki...

In this episode, Dr. Amanda Legge and Barbara Benedict, VP of Strategy & Operations at Notal Vision, join Chris to explore the integration of remote patient monitoring technology in managing age-related macular degeneration (AMD). They discuss the evolution of monitoring tools like ForeseeHome AMD Monitoring Program and their impact on early detection and proactive AMD management. The conversa...

Dr. Aaron Werner is joined by Dr. Audrey Raley and Trevor Mower to explore the power of virtual team members in optometric practices. They discuss: - How virtual scribes reduce charting time - The key to successfully onboarding remote staff - Tasks virtual assistants can handle to improve efficiency - Real-life success stories from practices using virtual team members Click HERE to learn more abou...

Dr. Jenny Drake shares her experience with Lacrifill, an innovative hyaluronic acid-based punctal filler, and how it fits seamlessly into her well-established dry eye protocols. From primary care to advanced treatments, we disucss: - How Jenny identifies dry eye patients - The importance of creating a systematic approach to treating dry eye, starting with comprehensive exams and early intervention...

In this insightful episode, Aaron Werner and Dr. Masoud Nafey explore the role of technology and AI in transforming the field of optometry. They discuss the challenges of building the perfect EHR, the impact of AI on patient care, and how automation can free optometrists to focus on more meaningful interactions. From real-time data insights to the potential for AI-assisted refractions, this conver...

"In this conversation, Chris and Jeff Krohn discuss various themes including business growth, the process of writing a book, personal tragedies, and the impact of cancer on their lives. Jeff shares his journey of writing his book 'Offer It Up', the emotional experience surrounding the tragic accident of his best friend's son, and how he coped with his own cancer diagnosis through faith and offerin...

"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice. Jennifer shares how she integrates Stoic philosophy into her team’s daily routine, using Slack to create a leadership develo...

"This conversation delves into the complexities of omega-3 supplements, focusing on quality assurance, the role of organizations like GOED, and the importance of EPA and DHA for health. The discussion highlights the challenges consumers face in navigating the supplement market, the risks of counterfeit products, and the clinical implications of omega-3 intake. Experts share insights on how to educ...

In this episode, Dr Aaron Werner and Dr. Ted McElroy dive into the power of building effective systems to drive positive results, both professionally and personally. They explore concepts like the importance of planning, how to create repeatable processes, and the impact of system design on outcomes. They discuss quotes from experts like W. Edwards Deming and John Acuff, and share real-life exampl...

This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/prac...

In this episode, Dr. Brianna Rhue, co-founder of Dr Contact Lens, offers a unique perspective on the vendor-practice owner relationship. She shares valuable insights on how practice owners can position themselves as “Sharks” in the competitive market and offers tips on recognizing the signs of a successful practice. Plus, we dive into her latest book, The Eye Pitch Book, and discuss the key takeaw...

Summary In this episode, Chris discusses the challenges of implementing a dry eye program within comprehensive care practices. He emphasizes the importance of viewing dry eye as a pillar of patient care rather than a specialty service. The conversation covers the significance of proper patient evaluation, the strategic application of various treatment options, and the need for practices to align t...

"In this episode, Aaron reflects on the power of focusing on the process rather than fixating on the outcome. He shares insights from a recent shooting course, illustrating how honing technique and discipline leads to better results—both on the range and in business. Aaron draws parallels between this lesson and the initiatives he and his team are implementing in their optometry practice in 2025....

  In this episode of the Chris Wolfe Podcast, Chris discusses the challenges of billing and coding in healthcare practices, particularly in optometry. He emphasizes the importance of understanding billing rules to provide optimal patient care without being hindered by insurance limitations. Chris advocates for clear communication with patients regarding their care and the necessity of follow-up vi...

Drs Brianna Rhue, Kyle Klute and Aaron Werner are joined by Trevor Mower of TEEM to discuss 'The Obstacle is The Way' by Ryan Holiday. Ryan Holiday speaks on stoicism, a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better people, better parents and better professionals. Hear our take aways, inisghts and how we have are applying the learnings...

In this episode, Chris discusses the revitalization of his optical practice, focusing on data-driven decisions, inventory management, and enhancing patient experience. He shares insights on the challenges faced, strategies implemented for clearance sales, and the importance of team communication. Chris expresses optimism for the future as they aim to better serve their patients and improve practic...

This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life. To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to the first episode HERE   Join us for our first BOOK...