EyeCode Media

"Aaron sits down with Dr. Kyle Klute to talk about what it really takes to build a stronger practice. They discuss why being busy is not the same as being effective, how better systems lead to better patient care, and why lasting growth comes from intentional mindset, clear metrics, and step-by-step implementation rather than quick fixes. It is a practical conversation about building pillars like...

In this episode, we take an honest look at one of the habits many of us developed long before we ever became leaders; the instinct to give advice. For years I believed that being helpful meant having the answer. But what I’ve learned is that constantly giving advice may solve a momentary problem while quietly creating long-term dependence. Coaching, on the other hand, invites people to think, to g...

---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

https://www.medscape.com/viewarticle/docs-land-nearly-400-million-first-year-controversial-2026a10006e8 https://www.eyecodeeducation.com/courses/appropriate-use-of-g2211-in-optometry ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding...

 https://event.on24.com/eventRegistration/EventLobbyServlet?eventid=4970954&groupId=6158316&key=6D958B67035A8B4047B2FBD06AE4F38A&sessionid=1&sourcepage=register?partnerref=website&target=reg20.jsp ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding cours...

Dr. Katie Chu shares her journey from 30 years serving an immigrant community in the San Gabriel Valley to rediscovering purpose after COVID, divorce, and isolation. She breaks down how she “cleared the noise” through therapy tools, healthier friendships, and firmer boundaries—and how one bold decision created a ripple effect into a breakout year of creativity. Katie also unpacks the heart behind...

https://podcasts.apple.com/us/podcast/basketball-in-the-last-60-seconds-ben-sasse-on/id1378389941?i=1000750173300

Aaron Werner, Brianna Rhue, and first-time Book Nerds guest Dr. Ben Thayil unpack Seth Godin’s Tribes through the lens of real-world practice leadership. They explore what separates leaders from managers, why tribes thrive on member-to-member communication, and how fear is often less about failure and more about blame. The conversation digs into innovation timing (and the penalty for being late),...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

Aaron sits down with optometry leader, author, and podcast host Dr. Dave Kading to unpack The Invisible Team—a practical playbook for reducing burnout and building a sustainable practice through virtual support. They dig into the real pressure points hitting private healthcare (staffing shortages, missed calls, admin overload), how to lead your in-office team through change without fear, and why “...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

Aaron sits down with Dr. Chandler Mann—homebound during a Texas freeze—to unpack how Chandler cold-started a Vision Source practice in December 2022 and scaled from ~$1M to $2M by year three. They dig into what actually drove the growth: community-first “active” marketing, hiring ahead of the curve, smart space constraints (and a buildout timed to paternity leave), expanding to six days with a par...

  https://substack.com/@alexberenson ------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/myopia-management Go to MacuHealth.co...

"Aaron sits down with pro soccer forward and author Christina Birkenroad to unpack the real journey behind the goals—from Mission Bay High School and Cal State Fullerton to the NWSL, Europe, and eventually becoming a key player for Rayadas de Monterrey and the Mexican national team. Christina shares what actually separates good from great: habits, resilience, mental toughness, and learning to hand...

In this episode, Chris responds to a listener’s thoughtful question: “Do we really need to check blood pressure on every adult patient?” What starts as a question about workflow becomes a much bigger conversation about how optometrists spend their time, what really changes patient outcomes, and how to break the habit of checking boxes just for compliance. We unpack: The clinical and administrative...

"Aaron kicks off 2026 with practice manager and Working Genius coach Sophie Thune to unpack what changed in the second half of 2025—when capture rates dipped and the “cracks” in systems and leadership became impossible to ignore. Together they break down Werner Optometry’s leadership team Working Genius map (Wonder → Tenacity), what’s missing (hello, Galvanizing), and how each genius is fueled—or...

Episode Description In this year-end episode, Chris Wolfe, OD takes a step back from protocols, products, and positioning statements to examine a more fundamental question in clinical care: when does belief help us act, and when does belief get ahead of the data? Throughout the year, we’ve emphasized that belief during the comprehensive exam is what drives action. If doctors and teams do not truly...

In this episode, Dr. Nicole Maldonado shares her journey in optometry, focusing on her practice in San Antonio and the integration of IPL technology for dry eye treatment. She discusses the importance of systematic approaches to patient care, the ROI of new equipment, and the significance of tracking patient outcomes. Dr. Maldonado emphasizes the need for courage in implementing new practices and...

"In this solo monologue, Aaron Werner reflects on a simple coaching lesson that became a framework for leadership, personal growth, and continuous improvement. As 2025 is coming to a close, this episode challenges listeners to stay curious, question habits, and find better, more efficient ways to work, train, and lead into 2026. Terry Moor Ted Talk ""How To Tie Your Shoes"": https://youtu.be/zAFcV...

------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/viewform?usp...

https://event.on24.com/eventRegistration/EventLobbyServlet?eventid=4970954&groupId=6158316&key=6D958B67035A8B4047B2FBD06AE4F38A&sessionid=1&sourcepage=register?partnerref=website&target=reg20.jsp   ------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding cou...

------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/view...

In this episode of The Book Nerds Podcast, Aaron, Brianna, and Kyle dive into The Stress Paradox by Dr. Sharon Horesh Bergquist — exploring why stress isn’t the enemy we think it is. From redefining “good stress” to balancing life’s pressures with purpose, they connect insights on biology, mindset, and leadership with their own lives and practices. The conversation touches on fasting, cold plunges...

------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/viewform?usp...