EYE OWN A BUSINESS

In this episode, Dr. Steve Vargo sits down with Dr. Shannon Joseph for a conversation about one of the most overlooked revenue opportunities in eye care — the contact lens dropout. Steve and Shannon explore why so many patients quietly stop wearing contacts and never bring it up again, why doctors aren't having the conversation either, and what happens to a practice when someone finally does. They...

In this episode, Dr. Steve Vargo sits down with Luke Mathers — optometrist, author, and stress resilience expert — for a conversation that challenges one of the most common assumptions in healthcare: that what you're feeling is burnout. Luke spent 27 years in clinical optometry before following a personal health experience down a rabbit hole of evolutionary biology, neuroscience, and human behavio...

In this episode, Dr. Steve Vargo sits down with Chris Millet, Managing Director of Global Sales for Modern Optical, for an honest and timely conversation about what the data is telling us — and what independent practices can no longer afford to ignore. Capture rates in the independent channel have dropped below 50% for the first time, and the reasons go deeper than the economy. Chris and Steve exp...

Finding and hiring an associate OD has become one of the most frustrating challenges in independent practice — and most owners have no idea why their approach isn't working. In this episode, Dr. Steve Vargo digs into the reality behind the associate shortage: the problem isn't only that there aren't enough doctors. In many cases, the way practices recruit, communicate, and present themselves is qu...

In this episode, Dr. Steve Vargo tackles something that's quietly weighing on a lot of healthcare professionals right now: uncertainty about the future. What's actually coming? What's hype? And what does any of it mean for independent practices like yours? Drawing on recent research across multiple healthcare forecasting sources — including data from the AMA, the Journal of the American Medical As...

In this episode, Dr. Steve Vargo welcomes back optometrist and practice owner Dr. Kristina Pusz for a deeper conversation about the one thing most growing practices are missing: structure that actually sticks. Steve and Christina explore what happens when a practice is growing on the outside but quietly unraveling on the inside — staff turnover, things slipping through the cracks, and a leader wak...

In this episode, Dr. Steve Vargo sits down with optometrist and AI early-adopter Dr. Jay Henry and Josh Gosnell, co-founder of Adit, for a practical and eye-opening conversation about what artificial intelligence is actually doing inside optometry practices right now — and why the doctors who aren't paying attention may already be falling behind. Steve, Jay, and Josh cut through the hype and the f...

In this live episode of Eye Own A Business podcast, we’ll explore how a well-defined contact lens strategy can help you achieve your practice goals. Gain valuable insights into building a strategy that aligns with your team, patients, and long-term vision. A dynamic panel of colleagues will share real-world experiences and actionable tips, giving you the chance to learn from peers, ask questions,...

In this episode, Dr. Steve Vargo sits down with Jenna Ellsworth, National Account Manager for CareCredit, to tackle one of the most common — and costly — moments in any practice: the patient who was ready to say yes, but walked out the door anyway. Why does this keep happening? Steve and Jenna make the case that price objections are rarely just about money. More often, they're a signal that the pa...

In this episode, Dr. Steve Vargo sits down with Susan Daly, Head of Optical Products at IDOC, live from IDOC Connection to tackle a challenge every independent optometry practice faces: complexity in the optical. From overloaded frame boards to overwhelming lens options, today’s opticals are often suffering from the “peanut butter problem”, too many choices leading to decision fatigue for both pat...

In this episode, Dr. Steve Vargo joins certified financial planner and 20/20 Money podcast host Adam Cmejla for a candid conversation about one of the most common — and costly — mindsets in independent optometry: the belief that the business model is broken and that adding new services is the only way out. The conversation starts with a frustrated email from a real OD — one who feels stuck, underv...

In this episode, Dr. Steve Vargo tackles a frustrating experience nearly every practice owner has lived through: a candidate who interviews beautifully, gets hired with confidence — and then quietly unravels six weeks later. Why does this keep happening? Drawing on research into hiring psychology and behavioral science, Steve makes the case that bad hires aren't bad luck — they're the predictable...

In this episode, Dr. Steve Vargo sits down with Kayla Ashlee for a fascinating conversation about one of the most misunderstood groups walking into today’s practices: Gen Z patients. Why are so many doctors and opticians struggling to connect with this generation? Steve and Kayla explore how Gen Z’s digital upbringing, constant access to information, and high sensitivity to inauthenticity are chan...

In this episode, Dr. Steve Vargo tackles a frustration nearly every practice owner has experienced: your patients like you, your patient surveys are positive—and yet referrals just aren’t happening. Why is that? Drawing on behavioral science and real-world experience, Steve challenges a common assumption in healthcare: that satisfied patients naturally become advocates. The research tells a differ...

In this episode, Dr. Steve Vargo sits down with Cory Pinegar for a practical conversation about virtual assistants, remote staffing, and why more optometry practices are taking a serious look at hybrid teams. Steve and Cory unpack some of the biggest misconceptions doctors still have about virtual assistants—from concerns about communication and quality to fears about accountability, culture, and...

In this episode, Dr. Steve Vargo sits down with optometrist and consultant Dr. Larry Golson for a practical conversation about leadership, delegation, and one of the biggest hidden barriers to growth in private practice: the owner who can’t let go. Building on an earlier discussion about EOS—the Entrepreneurial Operating System introduced in Traction—Steve and Larry focus on one of its most powerf...

In this episode, Dr. Steve Vargo sits down with financial planner and repeat guest Adam Cmejla for a timely conversation about taxes, costly filing mistakes, and why practice owners need more than just a CPA who “gets it done.” Steve and Adam unpack a real-world example that started with a social media post: a doctor’s tax return included an $83,000 qualified business income deduction they likely...

In this episode, Dr. Steve Vargo explores a frustrating experience nearly every doctor has faced: explaining a treatment plan clearly, receiving agreement from the patient—and then watching them never follow through. Why does this happen? Drawing on recent research he conducted on patient behavior and adherence, Steve unpacks the uncomfortable reality that patient “non-compliance” is rarely about...

In this episode, Dr. Steve Vargo is joined by repeat guest Ankit Patel—AI and remote staffing expert and founder of My Business Care Team—for a practical conversation about one word that matters more than ever right now: scalability. Steve and Ankit unpack why so many optometry practices feel stuck in a staffing trap—constant turnover, missed calls, overwhelmed teams, and owners carrying far more...

In this episode, Dr. Steve Vargo sits down with Australian host Michael Nasser for a candid conversation about the real reason so many practices plateau—even when the doctor is working harder than ever: a leadership gap no one trained you for. Steve breaks down the hidden difference between management (running the day-to-day) and leadership (creating direction, clarity, and momentum)—and why most...

In this episode, Dr. Steve Vargo sits down with optometrist, author, and podcast host Dr. David Kading for an honest and timely conversation about burnout, staffing strain, and why the way we’ve been running practices may no longer be sustainable. Steve and David explore the concept of the “Invisible Team”—virtual professionals who work behind the scenes to reduce administrative overload, protect...

If you’ve ever felt confident diagnosing dry eye… but frustrated by inconsistent follow-through, stalled treatment plans, or patients who quietly disappear, this episode will feel like a reset. In this conversation, Dr. Steve Vargo sits down with Dr. Crystal Brimer, founder of Dry Eye Institute, to unpack why so many doctors stay stuck in “dabble mode” with dry eye—and what it actually takes to tu...

In this episode, Dr. Steve Vargo shares the full conversation from his recent guest appearance on Ankit Patel’s podcast, Optometrists Building Empires—a wide-ranging and deeply honest discussion about leadership, growth, and why so many practice owners feel stuck despite working harder than ever. Steve and Ankit explore the unseen challenges of practice ownership that no one talks about in school:...

In this episode, Dr. Steve Vargo reflects on a moment he never expected to witness as an Indiana University alum: watching IU football win a national championship after decades as one of the most historically losing programs in college football. What made the moment even more striking wasn’t just the win—it was how quickly the turnaround happened under new leadership. Using Indiana’s transformatio...

In this episode, Dr. Steve Vargo shares the full conversation from his recent guest appearance on Adam Cmejla’s podcast, 2020 Money—a conversation that explores why so many healthcare professionals feel conflicted, uncomfortable, or even resistant to the idea of “sales,” despite spending their entire careers trying to influence outcomes that matter. Steve and Adam unpack how early experiences, sub...