Eye on Digital Marketing

In this installment of MoreVisibility’s Eye on Digital Marketing podcast, learn about our upcoming Women In Marketing Panel Discussion & Networking Event that will be featuring influential women from a variety of industries and unique career paths. On February 6th, attendees will take part in a 60-minute discussion during which our esteemed panel will share marketing best practices, profession...

If it’s been a while since your company has thought about Bing as an important part of the marketing mix, it’s time to reevaluate your strategy. With Bing having 66 million US searchers across all industries and verticals that can’t be reached on Google, this proves the search engine is much larger than most digital marketers like to think, and it’s continuing to grow every day. In this installmen...

Most customer journeys begin with typing words into a search box. But before a prospect can find you in search, it is imperative to make sure the content on your website is optimized properly. For some Digital Marketers, content optimization and link building can be very daunting, but leveraging keyword research (KWR) can make these tasks a little easier. KWR is one of the most important, valuable...

For lead generation and B2B targeting, LinkedIn has been a popular advertising platform for many brands to connect with potential customers and like-minded industry professionals. LinkedIn has grown the advertising capabilities offered – from targeting options to new ad units – staying on top of the latest updates is vital to campaign success. In episode 16 of MoreVisibility’s Eye on Digital Marke...

Google analytics is one of the most effective tools for digital marketers. Understanding the behavior of traffic that comes to your site, where visitors come from and how they engage with your content is invaluable. Such data can help you streamline and improve marketing efforts and user experience. Google Analytics can help digital marketers achieve this…but only when deployed and used correctly....

Amazon.com is the U.S’s largest online search engine for ecommerce products. As either an Amazon Vendor or an Amazon Seller you can reach innumerable consumers 24/7 with the right advertising strategy. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing experts will provide clear insights into: Why Amazon is an important advertising platform The differen...

A powerful marketing funnel is key to generating leads, converting prospects, and keeping customers engaged. With today’s users being more educated than ever, it is imperative for businesses to understand and be present at each stage of a user’s journey in order to deliver the right content, at the right time. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Interactiv...

Successful SEO is so much more than optimizing “tags” and building links. This podcast explores the often mischaracterized and misunderstood connection between User Experience and SEO. Users are the heart of search – and their experience from initial query to final destination page has to be optimized to foster clicks and conversions. Shifting your focus to your visitors and considering their onli...

Targeting specific companies or organizations that are the best possible fit for your product or service can be daunting for B2B businesses. Integrating an account-based marketing program into marketing plan can help increase brand awareness and engagement, and grow customer acquisitions, all in a highly targeted fashion. In episode 11 of MoreVisibility’s Eye on Digital Marketing podcast, our inte...

When it comes to raising awareness and driving donations, many non-profits still rely solely on traditional offline advertising. While digital marketing’s diversity of options and techniques may seem overwhelming, it’s potential to increase reach and engagement from qualified supporters cannot be denied. Not sure where to begin? In this installment of MoreVisibility’s Eye on Digital Marketing podc...

Every business wants fresh on-site and off-site content, but creating high-quality content takes time and expertise. Repurposing content is often overlooked as a strategy to sustain the content creation process. In this newest installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing experts will provide clear insights into:  What type content and multimedia should be...

Planning an event can be overwhelming – there’s a lot to consider from the place, the goal, budget allocation, as well as, how to promote the event. Nevertheless, for any event to be successful it will need some form of digital marketing backing. In the latest installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive advertising experts shed insights about what you should b...

As the trend of “Near Me” searching continues to increase, it has become important, more than ever, to confirm that your search engine optimization (SEO) is up to par. Under the umbrella of SEO falls the free tool Google My Business (GMB) that most companies use and should be a valuable part of any company’s SEO strategy. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, ou...

Every business wants to increase the ROI of its digital marketing efforts – thus there’s a lot to consider from conversion tracking, optimization techniques, and types of engagement metrics … nevertheless you should stop and consider what is your user’s motivation and knowledge of your product and company? In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital market...

Social media marketing has given companies the ability to increase brand recognition and inbound traffic, more opportunities to convert users into customers, and actionable customer insights. Hence, why Facebook, Snapchat, Instagram and every social media channel have become “the place” most companies’ want to be. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our intera...

Every business needs an effective marketing strategy in place to grow, but it can be overwhelming to get started or know where to go next. You may wonder if your time and resource allocation is going towards the correct efforts. During this latest installment of MoreVisibility’s Eye on Digital Marketing podcast, discover:  How to identify what the best next steps are for your marketing efforts?  W...

Google Analytics is a great tool that can help any business collect data and gain insight about how well its digital marketing efforts are performing. However, sometimes that data can be hard to understand, present or turn into actionable information. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Google Analytics experts will discuss a new free tool, Google Data Stu...

Strategic Keyword selection for SEO is overwhelming – there’s a lot to consider from branding, categorical words, industry jargon, and search volume … but have you stopped to think about what your target audience(s) need and want? The key to keywords is your prospective users. The more you can align keywords with questions, goals, concerns, etc., they have, the better your potential for success. I...

Every business needs fresh digital content for its website, blogs, social media marketing, and more, but producing it can be a huge undertaking. You may not be sure what topics to cover, or your strategy might be hampered by a lack of writers. In MoreVisibility’s first installment of its Eye on Digital Marketing podcast, our digital marketing leaders tackle this problem and provide clear insight i...