Lee Cooper

Extrology: Mastering People, Performance & Purpose

Business EN ↓ 146 episodes

Extrology isn’t just a podcast, it’s a movement. People. Performance. Purpose. These three elements define success, yet most people struggle to master them. Extrology exists to change that. Each episode brings you exclusive, in-depth conversations with world-class leaders, entrepreneurs, and high performers - people who have built careers, businesses and legacies that matter.  We uncover the strategies, mindsets and decisions that separate those who thrive from those who stay stuck. More than just inspiration, this podcast is about real insights you can implement today - tools to help you thin...

Author

Lee Cooper

Category

Business

Podcast website

www.extrology.com

Latest episode

Jan 21, 2026

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Episodes

Transforming Trading & The Value of Happiness with Co-Founder of Inteligex, Mark Sear #45 10.08.2022

*TRIGGER WARNING* This episode of Extrology contains open conversations covering depression & suicide.  If you/someone you know is in need of immediate support, Samaritans are available on 116 123. Mark Sear’s corporate career boasts huge names and traces his entrepreneurial streak as Co-Founder of Inteligex, but that only scratches the surface of his extraordinary story. Earning a scholarship...

Quantum Technology and The Future of Business Models with Co-Founder & CEO of Aegiq, Dr Maksym Sich #44 27.07.2022

We’re always on the precipice of technological advancement, and while we’re all familiar with the shift to digital, the future belongs to quantum networking and computing. Channelling the curiosity and passion for discovery shared by the greatest scientific minds, Dr Maksym Sich is Co-Founder of Aegiq, a deep tech business implementing quantum tech for the betterment of society and businesses. In...

The Audio Tech Behind F1’s World Champion with CEO of IRIS, Jacobi Anstruther #43 13.07.2022

Until recently, Formula 1 teams relied predominantly on physical boards to communicate with drivers. Enter IRIS’ pairing of technology and psychology, reinventing team comms and maximising performance. Developing the tech to revolutionise team radio is just one of the strings to Jacobi Anstruther’s incredibly diverse bow, among other endeavours in polo, music production, record label ownership and...

Rethinking Car Ownership for the Next Generation with CEO & Founder of Karshare, Andy Hibbert #42 29.06.2022

Karshare is building a community that will enable the world to do more with less, with Founder Andy Hibbert’s commitment to delivering people-led experiences enabled by top-tier technology.  The ingredients that make up Andy’s entrepreneurial mindset are varied, but come from a place of perseverance and doing good for the community - in this case for the planet, taking polluting traffic off the ro...

The World Record Paddleboarder Reforming the Prison System with Adventurer & Consultant at Penal Reform Solutions, David Haze #41 15.06.2022

Many of us have lost our sense of freedom and passion for adventure, succumbing to the pressures of modern life. This is a sentiment vouched by David Haze, who has learned this as a result of his extraordinary journey. Drug addiction, alcoholism, gambling, crime and prison time took David to dark places, but the manner in which he overcame that strife serves as a lesson to all who seek purpose, di...

Taking on the World’s Money Laundering Capital with Chief Revenue Officer of First AML, Bion Behdin #40 25.05.2022

With heightened scrutiny of the financial market, given recent Russian sanctions, such uncertainty makes the work of Bion Behdin’s First AML so much more indispensable. Bion, Co-Founder & Chief Revenue Officer of First AML, brings 7 years of experiencing difficult Anti-Money Laundering processes with several major banks to the forefront, having now launched in the UK. In this week’s Extrology,...

The Gig Economy’s Next Evolution with CEO & Founder of Limitless Technology, Roger Beadle #39 11.05.2022

The working world is more flexible than ever, and the gig economy continues to rise in popularity. At its precipice is Limitless Technology, Co-Founded by Megan Neale and this week’s Extrology guest, Roger Beadle. Among their client list are Microsoft, Unilever, eBay & Facebook, a marker of Roger & Megan’s successful strategy, undoubted resilience, and timely patience.  Roger shares with u...

Becoming a Catalyst for Change with Athlete, Adventurer, Coach & Advisor, Kate Strong #38 27.04.2022

“I know everything and I know nothing” is the confident, open-minded sentiment of world champion triathlete, world record holding cyclist, adventurer and philanthropist Kate Strong. The list of experiences under Kate’s belt is beyond extensive, and there’s so much to learn from her empowering outlook on life. Discover how her global entrepreneurial experience and athletic success have equipped her...

How to Digitise the Modern World with Co-Founder of Weaver Labs, Maria Lema #37 13.04.2022

With projects funded by UK 5G and the European Space Agency, Maria Lema’s PhD in Wireless Communications clearly serves as a fantastic grounding to democratise access to telecommunications infrastructure.  Such is the mission Maria hopes to achieve as Co-Founder of Weaver Labs. Drawing inspiration from elite athletes’ commitment, the humble mindset of crossfit, and resilience taught by her parents...

Delivering Revolutionary Care with a Human Touch with MD of CareLineLive, Josh Hough #36 23.03.2022

The world of care is one in which trust and relationships are paramount, and bringing together the many complex components of a comprehensive care system is no mean feat. Driven by a desire for greater access to care and rising to the challenge of living with minicore myopathy, CareLineLive’s MD Josh Hough should be an inspiration to many. Josh joins us on Extrology to break down how his focus is...

The Key to Building a Sustainable, Enduring Legacy with CEO of Orbus Software, Michael D'Onofrio #35 09.03.2022

Michael D’Onofrio’s vision is to build a sustainable and enduring legacy for the next generation, and he couldn’t have a greater breadth of experiences under his belt to achieve those ambitions. With over 15 years of global experience, his current role as CEO of Orbus Software sees him employing the skills from an MBA with Harvard Business School in a forward-thinking, future-ready cloud software...

Spearheading a Technological Revolution with CEO & Co-Founder of TurinTech AI, Dr Leslie Kanthan #34 23.02.2022

These days we’re taught of an industrial revolution in the history books, but with innovations in AI and ML led by companies like TurinTech AI, we’re most likely living through a technology revolution. Co-Founder & experienced researcher Dr Leslie Kanthan is one of the incredibly bright minds behind the venture, who’ve garnered recognition and support from Microsoft, Google & Amazon. We he...

Learning Legendary Managers’ Instinctive Leadership with CEO of the League Managers Association, Richard Bevan #33 09.02.2022

The sheer scale on which the beautiful game makes its social impact is almost incomprehensible, and coordinating football managers to help make this impact is the impressive job of the LMA’s CEO, Richard Bevan. With 11 successful years as chief executive of the Professional Cricketers Association, it’s no surprise that monumental names like Sir Alex Ferguson played a part in encouraging Richard to...

The Vision & Ambition Behind Amdaris’ Digital Transformation with Co-CEO, Vlad Nanu #32 26.01.2022

LDC named Vlad Nanu and his Co-CEO Andy Rogers among their 50 most ambitious business leaders in 2021, and with Vlad’s emphasis on the importance of a vision in business, it’s no surprise. With sites in Bristol and across mainland Europe, Amdaris is formed not of remote individuals, but remote teams, focusing on bringing together the best, most innovative software developers. Vlad joins us this we...

Leading Societal Change from 15 Years Old with Founding CEO of Youth Leads UK, Saeed Atcha MBE #31 12.01.2022

It’s common for young people to feel disenfranchised and that their voices fall upon deaf ears. Less common, though, is founding a charity at 15 years of age to make societal change. Saeed Atcha - the youngest recipient of an MBE in 2019, and the youngest ever Deputy Lieutenant of Greater Manchester - founded Youth Leads UK which, since its inception, has supported over 7,000 young people with opp...

Digital Education’s Global Revolution with CEO of Kortext, James Gray #30 24.11.2021

James Gray has over 25 years’s experience as CEO & Director in the digital content industry, watching the world’s accelerating digitisation in every facet of today’s world. With aggregation playing a huge role in how we consume media nowadays, it was a matter of time until someone found the key to revolutionise how we access learning content. Coutts Information Services may have been his first...

Former-Pro Tennis Player & CEO of Voly, Ian Flanagan on Topping Tennis Rankings & Transforming Yacht Accountancy #29 10.11.2021

With a Youth Olympics gold medal to his name, Ian Flanagan’s drive and motivation is indisputable, and as his bespoke accounting software solution Voly prepares to expand industries from yachting to music, his business acumen is equally apparent. Ian, a Welsh former-professional Tennis player with incredible international sporting experiences as one of the world’s best, joins Lee Cooper on episode...

Executing Exceptional Business Ideas with Serial Tech Entrepreneur & CEO at Goodlord, William Reeve #28 25.08.2021

It’s been said that no idea is truly original, so bringing value to business is all about an ability to execute those ideas. With an incredible track record to show from his decades as a serial tech entrepreneur & angel investor, there’s no doubt that William Reeve possesses that ability in abundance. Having run the largest technology consumer research programme in Europe, Co-Founded the UK&ap...

Leading a Revolution in Female Health with Founder of MPowder, Rebekah Brown #27 18.08.2021

Very few businesses consider half of the entire globe as a target market, but in lieu of woefully absent education and funding around female health issues, MPowder is breaking barriers and making menopause an issue that can be tackled together. MPowder’s success is driven by the creative mind of Rebekah Brown, a Founder whose experience spans several successful businesses, as well as the process o...

Influencing the Future of Journalism with Lead Author of Reuters Institute Digital Report, Nic Newman #26 28.07.2021

The BBC’s coverage of news events is an institutional mainstay, and journalism would be bereft with its absence. Playing a key role in shaping their internet presence is one Nic Newman, now a Lead Author of the Reuters Institute Digital Report. Clearly, Nic’s dedication to quality journalism delivered effectively is a trait demonstrated throughout his career, from the demanding training grounds of...

Comedy, Curiosity & Creating QI with BAFTA-Winning Producer John Lloyd CBE #25 14.07.2021

The chances that your life has been completely devoid of content without John Lloyd CBE’s involvement is slim-to-none. With a roster of work reading like a memoir of British cultural phenomena through sound and screen (QI, Blackadder, Spitting Image, and No Such Thing As A Fish to name but a few), his dedication to creating engaging content shines in lieu of career changes and runs of misfortune....

The Race to Revolutionise Non-Alcoholic Drinks with Founder & MD of The Driver’s Tipple, Hamish Gordon #24 30.06.2021

Following idols like Nigel Mansell, Jackie Stewart and Graham Hill, Hamish Gordon’s talent and passion for racing has led him to podium glory and competing against accomplished drivers like Jenson Button. Hamish’s latest feat, however, sees a Graham Hill-esque mascot adorning the label of a unique, innovative, non-alcoholic gin brand - The Driver’s Tipple. Having launched in 2018, the truly remark...

Launching Europe’s Fastest Growing Tech Firm with Co-Founder of Spyrosoft, Andrew Radcliffe #23 16.06.2021

Andrew Radcliffe’s passion for technology, like many, began with pushing the limits of early Amstrad computers at a young age. Fast forward to the modern day and in an impressive 5 year journey of expansion, his business Spyrosoft has gone from very humble beginnings to Europe’s fastest growing tech company.  On that path to realising a long-time dream of his, Andrew has evolved from a developer t...

Creating the ‘Netflix of Health’ with CEO & Co-Founder of Champion Health, Harry Bliss #22 02.06.2021

At the humble age of 27, Harry Bliss is a CEO revolutionising the health and wellbeing space, Co-Founding Champion Health in 2018. In the wake of the loss of his friend and mentor, Harry has set off on a mission which is changing and saving lives, revolutionising the offerings for employee health and wellbeing. Speaking on his incredibly noble motivations, Harry shares the story that details his r...

Finding Success in Societal Change with Founder & CEO at Mintago, Chieu Cao #21 19.05.2021

Chieu Cao’s career has demonstrated a dedication to championing happier workplaces. The sources of his business acumen and life lessons are varied; coming from small business owners like his parents as much as his considerable stints at tech giants like Microsoft and Amazon. Now the Founder & CEO of Mintago, Chieu is implementing end-to-end financial wellbeing that affords its clients a happie...

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