Extrology: Mastering People, Performance & Purpose

Since November 2020, when we last caught up with Sue Anstiss MBE, she’s become Director and Producer of a hugely powerful Netflix documentary, and that’s just scratching the surface… Much has changed in 3 years for Fearless Women’s Founder - to have Sue return to the Extrology podcast is both an ultimate privilege, and a chance to observe the bountiful progress that women’s sport has enjoyed, and...

We sometimes need to come close to death, to realise how much life we’ve yet to live. Jenn Drummond had once quit on herself - now she stands proud, having scaled the 2nd highest peaks on all 7 continents, arguably the most challenging climbs on the planet. So how do you take a near-death experience and channel it into a new lease on life? Jenn’s story is an unparalleled inspiration, and she share...

For challenger brands, a PR strategy that takes a small budget a long way could be the difference between a flash in the pan, and an underdog story to admire. Bringing her passion for sharing others’ stories with creativity and emotive messaging, CommsCo’s Founder Ilona Hitel is this week’s guest on the Extrology podcast. We share how tech innovations are shifting the PR landscape, uncover her rem...

From writing for The Economist to guiding CEOs through the learnings of other leaders, Tim Jackson's business impact is immense.  With shrewd economic insight and 4 books worth of entrepreneurial analysis, we speak to Tim about his role at Walking Ventures, his prolific journey to date, and the unseen futures into which our technological advances might take us. Lee and Tim discuss: How his jo...

The city as we know it cannot stay the same forever, and how we change it comes down to the remarkable data for which VivaCity is responsible. Replacing the inefficient observer-with-clipboard methods of data gathering with computer vision AI is just the first step in revolutionising cities, and Mark Nicholson is the Co-Founding CEO at the forefront. Mark joins us on Extrology to discuss the evolu...

While evolution pushes us forwards, we’re holding our youngest generations back from their physical potential. Shockingly, most kids spend less time outside than prison inmates, and Darryl Edwards is the Movement Coach, Author & Founder of Primal Play looking to reignite the joy in movement. He joins us for an episode of Extrology which details a journey to which most will relate, the greatest...

Behind the future of every single workplace is a near-unfathomable world of data science, a world which Helge Bjorland is tackling head-on. Mishiring staff is one of the most costly mistakes a business can make, which is why Helge’s business, Globus.ai, is leveraging artificial intelligence to make smarter decisions, quicker. This episode of Extrology is awash with eye-opening perspectives on the...

The life of a standup comedian couldn’t be fraught with more pressure, being tasked with single-handedly eliciting emotional responses from hundreds, if not thousands… is marketing so different? Dell, Microsoft and Fujitsu have had the pleasure of Russ Powell’s company and marketing expertise, as do we on this week’s episode of Extrology, as Russ shares the invaluable and unique lessons that his s...

The AK47 is one of the most recognisable firearms in human history. Through his artwork and experiences, Bran Symondson is altering what it’s recognised for. An artist, photographer and entrepreneur with military experience, his work challenges perceptions through his emotive photos and intricately adorned, decommissioned weapons - each a rousing anti-war statement. It’s a privilege to unpack Bran...

If you consider data more valuable than oil, then nVentic’s approach to inventory management is the key to striking gold. Tackling an issue shared by most organisations, Founder Dan Weil and Managing Director Matthew Bardell are the bright minds behind a technology that analyses data to give businesses actionable insights. Behind this is a dynamic between the Founder and Managing Director, which w...

Transforming the way the world moves is no small feat, but taking e-bikes as the incredibly efficient basis for this mission was Jamie Milroy’s first step. Proceeding to take the e-bike subscription platform DASH Rides up to a national scale proves its power, and as Co-Founder & CEO, Jamie’s drive and vision are nothing short of admirable. Jamie joins us on Extrology to detail the storytelling...

We will always need agriculture, yet it contributes to half of the world’s loss of biodiversity. Where some see shock, others see an opportunity to do better. Varda is an incredible agricultural startup aiming to use field-level data in creating a nature-positive food system, and Davide Ceper is the man at the helm with lofty ambitions. Join us to break down our everyday impact, how we encourage t...

Endeavour through adversity. It’s a simple tagline for the deep and impactful ThruDark brand, and a motto by which everyone in business must live. Tommy Entwistle’s passion for mountaineering and the brands leading the industry bleeds through his roles at Osprey Europe, Snow + Rock, and now being Brand Director at ThruDark. His definition of success has evolved, and commitment to the people around...

Mark Reeves’ journey through life might begin with a horrifying event, but it is far from a sad tale - it’s a story brimming with unrelenting positivity and inspiration for all. After decades in an unfulfilling role, Mark found his calling in the surfing lifestyle, and began his new endeavour as Founder of Shaka Surf.  The depth of Mark’s experiences is truly unparalleled, and can only be told in...

Why settle for working from home - Ronan Finnegan is the award-winning entrepreneur proving that you can run a business from just about anywhere on Earth. The growing wearables brand which he Co-Founded, ‘ spacebands ’, is proof of the entrepreneurial pedigree on show in Ronan’s work, driven by his desire for flexibility. Joining Lee Cooper on Extrology this week, Ronan shares how to overcome the...

The world grows more technologically dependent with every passing second, an evolution that puts Daizy’s David Ffoulkes-Jones on the cutting edge. As CEO of the business focused on the hard-to-define Internet of Things, having been a world-leading CEO at WDS in a mobile-first revolution, he’s well placed to guide us into a tech-led future. Lee and David discuss: Growing up underserved in his diagn...

Some possess an innate entrepreneurial talent which is seen by others before themselves. Such is the case for medical professional turned Co-Founder, Stephanie Eltz. She’s a remarkable example of using her talents for good, as her business Doctify promises to capture medical patients’ voices and build trust in a global network of medical professionals. We hear from Stephanie on Extrology as she de...

Oxygen Conservation’s mission is an imperative, and despite their relatively brief existence so far, their impact is already magnitudes greater than their initial plan. Such progress can only come from a Founder who lives and breathes the values that are deep rooted throughout the business - Rich Stockdale’s passion for their mission burns bright for all to see. We hear from Rich on Extrology this...

Once a small Danish startup, Trustpilot has likely appeared at some point on most web-users’ screens en route to its stellar success as a FTSE 250 listed company. Behind that success lies a founder with a drive for consistent growth, and who could fall in love with the problem they were solving - Peter Holten Muhlmann. Peter joins us on Extrology to discuss the company’s inspiration, how they digi...

There’s often a motivation in academia to focus on publishing research, rather than the impact on people’s everyday lives. Brain in Hand affords Dr Louise Morpeth the best of both worlds. Combining digital technology with human support, the organisation assists organisations and end users at a time where assistance for a neurodiverse workforce is more vital than ever. Louise joins us to share how...

Rafie Faruq is a Co-Founder of Genie AI, and with so far left to go on his journey it’s a spectacle to observe his outlook on life & business, which is truly brimming with wisdom. Genie AI’s use of machine learning to open source the law has a monumental number of use cases, and Rafie’s grown the company with pace and force without losing that initial spark. Join us for a conversation that cha...

Greg Blazewicz had a desire to change what marketing could be and do within a company. Decades of technological advancement are realising those dreams in the form of SALESmanago. As Founder of a company used by global brands like Starbucks, Lacoste and Vodafone, which has enjoyed over 3,000% growth over the past five years, Greg is a remarkable CEO and respected Author. Discover more from Greg’s f...

CONTENT WARNING: This episode contains important, open discussions about mental health which briefly mention topics of suicide. If you or someone you know is in need of immediate support, Samaritans are available by phoning 116 123, or at their website https://www.samaritans.org/ Success in hospitality is challenging enough; it takes a whole other type of leadership to revolutionise how the indust...

The catalyst for so many businesses emerges through personal struggles, and in Simone Thomas’ case she has converted that catalyst into a thriving business empire. A highly respected entrepreneur, best-selling author and leading authority in the world of hair health and wellness, the story behind her marvellous rise is one of strength, resilience, passion and purpose. Simone joins us on Extrology...

Given the right opportunities, anyone can flourish. Having carved a path through a marvellous corporate career, Elham Fardad is encouraging migrants to unlock their potential and develop their talents within Britain. As Founder & CEO of Migrant Leaders, Elham draws from her experiences at EY, News Corp and GE to create an environment in which everyone can thrive.  Joining us on the Extrology p...