niccexpozive

Expozive Podcast Channel

Business EN ↓ 12 episodes

A podcast that shares and discusses Expozive articles, topics of discussion, and commentary in the world of Marketing, Content Marketing, Marcom, Event Management, Social Media Marketing, and the wider business world from a leading Marketing Agency perspective, especially from the CEO Nicc Lewis.

Author

niccexpozive

Episodes

Characterize a company by the CEO's resume 01.06.2026 18:53

If you want to know the character of a company, just look at the CEO's background - it will tell you everything you need to know

Marketing Funnels are Obsolete! 13.04.2026 18:56

Customer journeys are not linear; therefore, traditional funnels are outdated and obsolete - listen to find out more

ABM & Intent Data - the 2026 Power Couple 02.02.2026 17:22

ABM (Account-Based Marketing) and intent-driven data, are rewriting the rules of Marketing. Retention is becoming the new acquisition - listen to find out more

Quantify Attention & Frequency With this Formula 20.11.2025 12:42

Learn the formula for understanding the economics of attention - how much exposure do you really need per channel and generation

Use AI to stand out from the crowd! Seriously?? 27.09.2025 5:05

Stand out from the crowd with AI. Yes, that same technology everyone warns will turn your brand into a soulless factory. Because used correctly, AI won’t strip away your individuality. It will amplify it.

SEO vs AI Search? Wrong question! 15.09.2025 13:47

Everyone’s asking: is SEO dead? In this episode, we break down why asking ‘SEO vs. AI Search’ is the wrong debate entirely. We peel back the layers on GEO/AEO/LLMEO, show how traditional SEO foundations still matter, and explore what it takes to thrive in a world where content must be not only found — but cited — by AI.

Vibe Marketing the Podcast (version B) 05.05.2025 5:35

2nd AI-generated version of the Vibe Marketing podcast

Vibe Marketing & the content revolution (version a) 23.04.2025 11:05

Following the blog post on expozive, I used AI to generate 2 versions of a podcast. This is version A

Is Marketing a Poker Game? 12.04.2025 14:15

Marketing a poker have more in common than you might think - each requires strategy, observation, psychology, agility, and creativity.

Event Marketing: Your booth is just the tip of the iceberg 26.02.2025 15:37

Nicc Lewis argues that a successful event presence extends far beyond just a visually appealing booth. The key elements for success are a clear vision, meticulous planning, and a defined purpose. The author stresses that investing in event attendance should be matched by an equivalent investment in strategic planning and execution. This approach ensures that the team enjoys a more rewarding experi...

Measuring Content Marketing ROI 14.02.2025 11:02

Can you measure ROI from Content Marketing? The answer is not only yes, but that it is a must!

The 3-Second Rule and Maximizing Digital Ad Impact 03.02.2025 9:45

Ever heard of the 3-second rule, like when food drops on the floor? This is a different 3-second rule for Marketing - and refers to an article published on the Expozive blog Here 2 commentators discuss the article and the key takeaways on how much time you really have to grab your audiences' attention and what to do about it.