Ben Ma

Export the Sound

Music EN ↓ 12 episodes

Export the Sound is a new podcast exploring how the music industry moves music across borders. Driven by interviews with the industry experts behind crossover stars, host Ben Ma sheds light on the tough cultural obstacles facing international music export and the creative strategies that have worked (or not!) to overcome them.

Be sure to visit the podcast's website and support the creator: benma.dev

Author

Ben Ma

Category

Music

Podcast website

benma.dev

Latest episode

Aug 24, 2024

Where to listen?

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Episodes

Pindrop, a new game to hear the world 24.08.2024

I've spent this year developing this global music discovery game! Give it a whirl at https://pindrop.cc

Alabama Music Cities: Huntsville 01.12.2023

Huntsville, AL - a.k.a. Rocket City. It's got NASA's Marshall Center, the Army's Redstone Arsenal, and a major FBI operational center. It's got the highest engineering degrees per capita in the whole U.S. And now, it has an administration who wants to build it into a Music City with intentional and committed policymaking. But there's no guarantee that if you build it, they will...

Alabama Music Cities: The Shoals 01.12.2023

Aretha Franklin, Etta James, Percy Sledge, Bob Seger, the Rolling Stones, Wilson Pickett, George Michael, Paul Simon... all trekked to the corner of Alabama to record in Muscle Shoals. I traveled to Northern Alabama to find out more about this history, and what the city is trying to do today to carry its cultural inheritance to future musical placemaking. Export The Sound & Music Cities Events...

IBK Ademoye, on guerilla marketing from Nigeria to the world 07.07.2023

My guest today is Ibukun Ademoye, a manager, Artists & Repertoire (or A&R) executive, and all around hustler in the Nigerian music business based in Lagos. Ibukun has been recently setting his sights on going international by arranging a UK tour for an up and coming Afrobeat artist he's managing, Ladé, with more planned for the future. SONGS Ladé - Duduke (cover of song by Simi) Ladé -...

Mattias Tell, on booking Swedish indie bands in Denmark, Europe, and beyond 23.06.2023

Hailing from Gothenburg, Sweden, the founder of Westside Music, Mattias Tell, joins me to discuss the ins and outs of booking Swedish indie bands in Europe and beyond: through the examples of psychadelic cocktail boogie outfit Boo Boo Bama Orchestra and shoegaze dream band Boy with Apple we learn how to book tours, what bands make the cut, and how booking within the European Union is a lot easier...

Ken Kobori, on Japanese & Korean music industry collaboration with Western producers 09.06.2023

In this episode, Ken Kobori, founder of Tokyo-based music marketplace SURF Music, joins me to talk about helping Western producers collaborate with East Asian record labels, Japan's unique lead publisher system, the formation of the K-Pop sound thru overseas collaboration, and karaoke, baby! SONGS Little Glee Monster - SPIN Ken has also provided a 50% off discount code for SURF Music, for Expo...

Diego Maldonado, on riding the streaming wave in Latin America, music rights, and music education 26.05.2023

In this episode, Diego Maldonado, global head of rights management for ONErpm, joins me to discuss the Latin American streaming market, what it takes to come up in this market as a new artist, Brazil as a musical planet, and why Latin America (or LatAm) needs a big education boost on music rights. SONGS Nanpa Basico - Flaca Kevin o Chris - Incendeia

Dr. Shain Shapiro, on how music can transform a place's economy, tourism, and quality of life 12.05.2023

In today’s episode, I invite Dr. Shain Shapiro of Sound Diplomacy to discuss how music policy can transform a place: how it can make a difference in a place’s economy, tourism, and quality of life. We talk about Belfast and Anguilla as local examples, and a handful of national-level music policies as well. Songs Barnbrack - Belfast Andy Palacio - Gimme Punta Rock

Stephen Dowler, on building electronic dance communities in Asia-Pacific 28.04.2023

In today’s episode, I am joined by Stephen Dowler, head of Asia Pacific at Monstercat. We talk about Monstercat’s distribution approach across the variety of channels in the region, the labels’ community building efforts both online and offline, and the particular case study of Dexter King, a leading house producer and DJ from China. Songs: Sugar by Weird Genius & Sarah de Warren Take Me Into...

Foza Fawehinmi, on West African artist development, music law, and promotion strategy 14.04.2023

My guest today is Foza Fawehinmi, a Lagos based music lawyer, business executive, and talent manager working in the West African music industry for over a decade. She is truly a multifaceted player from both the law and the business side, working licensing deals with international entities like the NFL and the Ellen Show, while also developing up and coming talent like P.Priime, Tempoe, and Gbasky...

Jocelle Koh, on Rina Sawayama and Asian diaspora musicians 31.03.2023

In today’s episode, journalist, label leader, and all-around Asian Pop expert Jocelle Koh joins me to discuss British-Japanese superstar Rina Sawayama and strategies for Asian diaspora musicians in the West. Songs: Cyber Stockholm Syndrome by Rina Sawayama STFU! by Rina Sawayama 多遠都要在一起 (LONG DISTANCE) by G.E.M. Chosen Family by Rina Sawayama

Eric de Fontenay, on promoting Chinese rock & roll 17.03.2023

In today’s episode, I welcome Eric de Fontenay, founder of Beijing-based promotion company MusicDish. We discuss Eric’s experience managing the ineffably unique Chinese rock band Second Hand Rose on their American tour; and the reverse: promoting Norwegian duo Sturle Dagsland on a Chinese tour, among many other fascinating tidbits. Songs: 瘋狂的外星人 (Crazy Aliens) by 二手玫瑰 (Second Hand Rose)...

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