Exploring Growth

In this episode, Lee Murray interviews Manny De La Vega, a business advisor with extensive experience in owning restaurants and mentoring entrepreneurs. They discuss the importance of mission in business and how it relates to vision.  Manny illustrates the repercussions of business owners veering off-course from their company's mission and sheds light on the pivotal role that marketers play in...

In this episode, our host Lee Murray sits down with Dan Sanchez, the Inbound Marketing Director at Element451, to explore the critical topic of audience growth. Together, they delve into the importance of identifying stakeholders and understanding their motivations within the buyer's decision-making process.  Learn from Dan's personal experiences, including the negative consequences of mis...

Welcome to Season 2 of the Exploring Growth Podcast! Our host, Lee Murray, launches an exhilarating new series of episodes with the brilliant Tim Parkin as the inaugural guest. As a global marketing consultant and exceptional strategist, Tim is full of with invaluable insights to share. In this episode, Lee and Tim delve into the importance of understanding your buyer in the realms of marketing an...

In the third installment of this series, our Host - Lee Murray, Business Growth Strategist at HMC Consulting, discusses the essentials of brand vision with Brooks Szewczyk, marketer at Yardstik. Together, they delve into the significance of having a clear vision when establishing a brand and attracting customers. The conversation also explores how a well-defined vision influences marketing endeavo...

In this episode of Exploring Growth, Katrine Rasmussen joins Host, Lee Murray to dive into her framework for account-based marketing (ABM).  Gain valuable insights as they discuss the crucial role of aligning sales and marketing and the significance of tailoring your approach to captivate your targeted accounts. Additionally, learn about the essential aspects of cultivating relationships and estab...

Welcome back to another episode of Exploring Growth! This week's guest is agency owner, Mike Grinberg. Join us as we discuss effective B2B growth strategies tailored for mid-market companies.  We also shed light on overcoming growth plateaus and the importance of profitability. Together we explore the power of relationships, referrals, and unique customer experiences in driving long-term reven...

This week's Exploring Growth Episode features Mark Stewart, an expert in hiring salespeople for small businesses and startups. This discussion revolves around the dos and don'ts of hiring quality people, primarily focusing on sales roles.  Listen as Mark shares his insights on the common mistakes small businesses make when hiring salespeople, the importance of hiring people who are differe...

Join Lee Murray as he engages in a discussion with Joe Sullivan, co-owner of Gorilla 76. In this week's episode, they try to answer the seemingly impossible question of whether or not B2B companies can grow without using social media. If you've ever wondered whether investing time and effort in social media is worth it for your business, this is an episode for you. Thank you for watching....

In this week's episode, Lee Murray sits down with Brooks Szewczyk, Demand Gen Marketing Manager from Yardstick.com. Together they discuss the power of shifting from lead gen to demand gen and branding in marketing. Brooks shares his experience of implementing a demand gen engine for a small university and how it helped them build a relationship with their audience. They also discuss the import...

In this week's episode, join host, Lee Murray and special guest Wendy Pease as they delve into the fascinating world of international marketing and branding.  Wendy shares her expert insights on the importance of language and cultural understanding when it comes to expanding your business globally. She reveals the key factors that companies need to consider before taking the leap into internat...

In this week's episode, Lee Murray, Business Growth Strategist of Harvard Murray Consulting sits down with special guest Aaron Weekes, from Proofpoint Marketing. Listen as they dive into the topic of scaling relationships in business, exploring the ins and outs of how companies can map their relationship-building efforts to revenue. As a seasoned marketer, Aaron brings his unique perspective t...

In this week's episode of Exploring Growth, Lee Murray speaks with Courtney Sembler, the leader of the HubSpot Academy team. They talk about the value of educational content and how it can benefit businesses with their marketing and sales strategies. They also delve into the various courses and educational materials provided by HubSpot Academy.  This episode is full of practical advice for com...

Welcome to the Exploring Growth Podcast, where we delve into the world of business development. In this episode, Lee Murray, Business Growth Strategist at Harvard Murray Consulting, talks with Amanda Brand, Vice President at MINDSCAPE.  They discuss Amanda's methods for converting prospects into clients and the significance of customer success. Amanda also shares her path to becoming Vice Pres...

Are you looking to increase the prices of what you're selling and retain clients for longer? Then this episode of the Exploring Growth Podcast will be of particular interest to you. Host, Lee Murray, Business Growth Strategist of Harvard Murray Consulting speaks with Pricing Strategist, Dominique Frazier about how B2B businesses can increase pricing and profit margins. They also discuss the im...

Welcome back to the Exploring Growth Podcast! In this episode, Lee interviews Steffen Hedebrandt, CMO of Dreamdata.io, on building the proverbial house of revenue attribution for B2B mid-market companies. With buying cycles typically lasting between three to nine months, it can be tough to connect the dots. Our guest shares some valuable tips on starting with simple, low-cost approaches to improve...

Welcome to this week's episode of the Exploring Growth Podcast! In this episode, Lee sits down with Dan Sanchez, also known as #danchez on LinkedIn, from Sweet Fish. Together, they dive deep into the world of LinkedIn and discuss the best engagement strategies, tips for getting the most out of your relationships on the platform, and how to create compelling content. They also discuss the importanc...

On this week's episode of Exploring Growth, host Lee Murray speaks with Joe Pici, one of the best sales trainers in the world. Listen as they discuss the top 10 ways that sales can fail, including the importance of consistently using your CRM, treating sales as a craft that requires skill-building, and understanding your customer's needs. If you're a small business owner, a mid-sized company sales...

In this week's episode, Host, Lee Murray, has the privilege of speaking with Laura Erdem, Senior Account Executive of Dreamdata.io.  Dreamdata is a company in Copenhagen that specializes in revenue attribution, mapping out all of a company's go-to-market data to understand the impact of marketing on sales. The company helps teams understand what drives revenue so they can scale their company....

Get ready to dive into the exciting world of B2B industrial marketing with Mary Keough from Gorilla 76 Marketing Agency. Host Lee Murray and Mary delve into the impact of COVID-19 on B2B businesses and how the pandemic has put marketing on its toes. They discuss the challenge of gathering customer insights and how the internal culture of companies has become just as important as their external ima...

In the third and last module of the HBS Online Course, Lee speaks with Christina Quiñones, Senior Vice President of Business Development & Innovation at AMA Consulting Group. In this podcast, Christina talks about her organization's methods of measuring productivity and explains how they plan to further improve productivity. If you are enjoying what you hear, please consider sharing it with a...

In the second module of the HBS Online Course, Lee speaks with Larry Hipp, CEO of Brightwell Payments Company about technology and how it adds value. In this episode, Larry shares how technology has changed the way he runs Brightwell Payments Company and what he's learned along the way. If you are enjoying what you hear, please consider sharing it with a colleague or a friend. Have a guest recomme...

In the first module of the new HBS Online Course, Lee speaks with Bank CEO, Ryan James on finance. Ryan shares his insight on how financial success is measured in the banking world and offers some great perspectives that can be applied to tracking the success of any kind of organization. If you are enjoying what you hear, please consider sharing it with a colleague or a friend. Have a guest recomm...

In the fourth episode of Season 1, Lee talks with Josh Cemelich, Owner/Operator of ABT Modern, an industry leader in the high-end mid-century modern furniture space. Hear them talk about overcoming challenges and taking on risks with the right mindset, all while being honest about the adversity faced as entrepreneurs. Have a guest recommendation, a question, or just want to connect? Go here: https...

In the third episode of Season 1, Lee interviews Hubspot Executive, Dan Tyre, about his entrepreneurial journey and his role as the first salesperson of HubSpot's original team. Together we explore the power of growth and startups as well as some key tips for entrepreneurs hoping to scale their businesses and take them to the next level. Subscribe to the Exploring Growth email newsletter for addit...

In the second episode of Season 1, Lee interviews Tracy Montour, a Director of Product Marketing who discusses all things Linkedln and podcasting. They discuss the power of marketing strategy and leadership. Tracy brings a wealth of knowledge over her time working in product marketing, plus her experience with her own Linkedln show called Nailed it/Failed it. Have a guest recommendation, a questio...