exploreHVAC and Home Services with Pam Mashburn

Ever feel like your marketing budget is slipping into a black box? You aren't alone. Industry data shows that a staggering 50% of businesses are considering changing their marketing agency due to a lack of results, transparency, and communication. In this episode of exploreHVAC & Home Services Podcast , host Pam Mashburn is joined by Christina Bennett, Sales and Strategy expert at exploreHVAC,...

Discover the superpower of structured systems and unapologetic culture in the trades. On this episode of exploreHVAC & Home Services , host Pam Mashburn sits down with Mike Kopp, co-owner of Comfort Solutions HVAC in Easton, Pennsylvania. Mike shares his journey from working on massive chillers on a Navy aircraft carrier to launching his own residential shop in the middle of the 2007 economic...

In this episode of exploreHVAC & Home Services , Pam Mashburn sits down with Chad Faith, Director of Dealer Development at Standard Supply and a veteran HVAC business owner who has scaled and sold three successful HVAC companies. Chad pulls back the curtain on why most contractors struggle to move from "technician" to "business owner" and provides the exact roadmap for making that transition....

Can you really build a $15M HVAC empire from 1,500 miles away? In this episode of ExploreHVAC & Home Services Podcast , Pam Mashburn sits down with Marc Chard and Spencer Satorie of Apex Services. Their partnership started with a single transaction, Spencer buying Marc’s business, but it turned into an aggressive acquisition journey that saw them buy 9 businesses in just two years, leading to...

What happens when you launch an HVAC business in February 2020, and then break your arm on your very first job? In this episode of ExploreHVAC & Home Services , Pam Mashburn sits down with Tony Yanniello, owner of All-Star Heating and Air Conditioning in Knoxville, TN. As a third-generation HVAC pro, Tony has seen the industry change from coal furnaces to AI-driven diagnostics, but his success...

Contact Set Sale here: sales@setsale.ai Find more information about Set Sale here: https://www.setsale.ai/ Can your business survive without you in the driver’s seat? In this episode of exploreHVAC & Home Services , Pam Mashburn sits down with Seth Ure , founder of SetSale , to deconstruct the "ecosystem" of the modern HVAC business. Seth shares his unique journey from international law in Chi...

What does it take to build an HVAC company that customers trust and employees never want to leave? In this episode, host Pam Mashburn sits down with James Holland, Vice President of Hans Heating and Air in Montgomery, Alabama, a service and replacement company with a rock-solid reputation built on honesty, integrity, and exceptional customer experiences. James shares how he went from running ductw...

Thinking about buying another HVAC company, expanding into a new service line, or finally purchasing your own building? Understanding financing options can make or break your growth strategy. In this episode of exploreHVAC & Home Services , host Pam Mashburn sits down with Dillon Caraway, Senior Loan Officer at Live Oak Bank , to break down how contractors can use smart financing to scale thei...

In this conversation, Pam Mashburn sits down with Patrick Carr, founder of Blue Collar Media Group, to break down what actually builds a brand in the HVAC and home services industry (and why most contractors are focusing on the wrong metrics.) From starting with an iPhone and zero video experience to building a 16-person media team, Patrick shares how powerful storytelling, consistent branding, an...

Heatwiser Heating & Air Conditioning founder Dominick Cittadino shares how he accidentally entered HVAC, rebuilt through downturns, and scaled a Syracuse-based company by obsessing over process—letting goals follow. He breaks down branding that actually stands out, trust-based selling, hiring from trade schools, and the systems that turned seasonal stress into predictable growth. If you’re an...

Mike Petitt, founder of Petitt Heating & Cooling, shares how as a burned-out one-man HVAC tech in White House, Tennessee he rebuilt his life—and scaled to a multimillion-dollar HVAC and plumbing company. From faith-driven leadership and business coaching to ServiceTitan, five-star reviews, and marketing that actually makes the phone ring, this conversation reveals what most contractors learn t...

Nick Case of Vital Air shares how a fast-growing Gwinnett County HVAC company is winning by putting customer experience ahead of tradition. From pricing transparency and technician communication to where AI actually fits in HVAC , this conversation challenges how service businesses think about trust and growth. One mindset shift Nick learned the hard way might change how you run your company tomor...

Charles Ramsey of Johnstone Supply brings the supplier’s perspective on HVAC success , sharing what he sees contractors miss when it comes to growth, local trust, and long-term relationships in East Alabama . From private equity vs. local shops to marketing visibility, supply chain shifts, and AI’s real role in HVAC , this conversation reveals what separates thriving contractors from the rest—and...

Air Comfort Services owner Jason McMurray reveals the counterintuitive habits that grew his Blountville HVAC company from a solo operation to a thriving team. From what homeowners misunderstand about maintenance to the overlooked skill that wins customer loyalty, Jason shares the lessons that changed everything. Plus, his take on the future of HVAC tech might surprise you.

Reardon HVAC owner Chris Reardon breaks down the realities of leading a family HVAC business—hiring challenges, culture wins, and the pivot that saved their company. This conversation dives into growth, leadership, and what Everest coaching helped him uncover. If you’ve ever wondered how a small shop stays successful for 70+ years, press play. Powered by https://explorehvac.com/ Reardon HVAC https...

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn chats with Robin Johnson, owner of High Road Heating and Cooling, about her journey as a woman leading a successful HVAC business. Robin shares how she built a company grounded in integrity, the challenges of hiring in a tight labor market, how she balances business with family—including working alongside her husband—and w...

In this episode of explore HVAC and Home Services , Pam Mashburn interviews Al and Jenny Lenz, owners of Lenz Heating and Cooling, a thriving family-run business in Des Moines. Al’s journey from the Marine Corps to HVAC success, combined with Jenny’s expertise in finance and customer service, has fueled their rapid growth to 24 service vehicles. Their four children play key roles in the company, r...

In this episode of the Explore HVAC and Home Services Podcast , Pam Mashburn speaks with experienced EOS Integrator Forrest Derr to explore how home service businesses can implement the Entrepreneurial Operating System (EOS) to improve operations, align teams, and drive growth. Forrest shares insights on the role of Visionaries and Integrators, the biggest challenges business owners face, and how...

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Jay Tidwell from Jay Tidwell and Associates as he shares his expertise on building a strong reputation in the home services industry. Jay discusses the importance of trust, communication, and branding, offering practical advice on how to set yourself apart from competitors. Tune in to learn how to manage expect...

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Anna Lynn Grant, Social Media Specialist, to uncover the strategies home service businesses need to succeed on social media. Anna Lynn shares the biggest mistakes companies make, the best platforms for reaching customers, and how to create content that drives real engagement and leads. Tune in to learn how cons...

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Shelby Shubird, Director of Digital Operations, as she reveals the latest marketing strategies driving success for HVAC and home service businesses. Shelby discusses the most common digital marketing mistakes, how to generate more leads without increasing your ad spend, and the critical role branding plays in l...

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Savanna Pruitt, SEO and Content Manager, as she breaks down the essentials of search engine optimization (SEO) tailored for HVAC and home service businesses. Savanna shares expert advice on increasing website traffic, winning in search results, and avoiding common SEO pitfalls. Discover the secrets behind keywo...