Experts On The Wire (An SEO Podcast!)

In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A tip for improving product pages, and how to get buy-in Managing scope creep as an SEO cons...

Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done. In today’s episode, my guest Marijana Kostelac is going to teach us how to audit and improve upon your content creation process – whether you’re a solo content creato...

I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use Alexa Skills Advanced strategies for duplicate content identification and resolution The importance of web architecture and understanding information retrieval Why AMP is a huge opportunity for servi...

On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems with ranking factor studies How to stand out in the world of SEO And… Paul a...

Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in for those! In addition to being Director of Sales and Marketing at Search Influence, Paula has al...

On today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo  – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and  tons more (like alerts to keep an eye on your competitor’s links). Also, check out...

For some reason, it’s a  struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are  hundreds of thousands of URLs across several domains in the Atlassian family. So …...

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below – that’s  millions of monthly page views: Proud of these results in a highly regulated, financ...

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade. Given the right  strategy , you can turn what might just be ‘blogging’ into a complete...

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND  can explain it fluently and clearly with the audience in mind . I threw all kinds of topics at her – and without skipping a beat, Dana delivers insights, to...

I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years –  back to Experts to discuss more patents and SEO ranking factors. Listen Now! Sponsors BuzzSumo  – One of my favorite tools for coming up with content i...

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He shares what YouTube revealed about their algorithm at Vidcon. We chat through the fundamentals of how to get started marketing...

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year, I received an email reply from that thread almost a year ago: (That’s how you personalize a ‘pitch’ email by the way – it doesn’...

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that dissects, distills and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs. Because of this blog...

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe  it’s not literally the length of the content – but rather because longer content...

The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link The May 17th 2017 Google Algorithm Update    Photo Credit: Gabriele Diwald via Unsplash The post 074: The Email appeared first on Evolving SEO .

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about  right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work I do?” So today … an episode  just recorded an hour ago, I invited Marie Haynes (the very first guest ever on Experts) to come back...

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is  more content. And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the  company and focuses on their growth story as well as content marketing insights you can app...

I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon — Kate Morris (@katemorris) February 28, 2017 Holy cow @BermanHale is killing it with this presentation. So much great te...

Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the  critical importance of testing in SEO. This episode is for all the hardcore SEO fans (and future hardcore SEO fans) – as we talk shop about log file analysis, crawling big si...

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that  words  can make the difference between getting a  result – or not. On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing...

I truly believe in the power of cross-discipline learning . That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals). This episode is for anyone who wants to gain perspective and marketing   ideas from the wor...

While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite  ranking factors always changing, there are still core fundamentals to how search engines  discover, crawl and index content . These pillar concepts are not as much the ‘black b...