Experts On The Wire (An SEO Podcast!)

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you will learn a ton, including: Specific, advanced analytics reports you can use to improve SEO...

In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized for? Why content can sometimes take a long time to be de-indexed The “Shadow...

In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How canonicals help and we tackled LOTS of your questi...

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more details around things a lot of people are curious about… For one, he’s known for being very p...

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some thin...

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt . She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we also talk further about things like: How Izzi learned SEO Does structured data impact rankin...

This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging. Listen Now! Show Agenda and Timest...

  I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even skipping a beat –  that he’s is a true expert at link building. It’s t...

On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is SEO” And Tim answers your questions from Twitter Listen Now! Related Episodes You Might Like How BuzzSumo B...

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails  Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach to link reclamation) How to prioritize outreach Why you SHOULD...

This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the layout, structure and UX content to achieve higher rankings and better conversions How he gets 82% opt...

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with Javascript frameworks How to optimize internal linking What the heck is Yandex Metrica?...

This is the  first of  three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your crawl analysis for better insights The free common crawl web graph dataset and wh...

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App Store Optimization Tips (a first on Experts!) And tons more… you don’t want to miss this! Listen N...

We did it! One hundred episodes of Experts on the Wire. Enjoy -Dan Our Sponsor BuzzSumo  – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and  tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get  30% off BuzzSumo for 3 months . Also, check out Brian Dean’s Definitive Guide to Bu...

On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke and you don’t need SEO traffic to sell things Listen Now! BuzzSumo  – One of my favorite...

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition  of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental on-location episode – recorded in person in Boston while sipping espresso. See the video below...

The  second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with  years of experience helping companies like Airbnb, Amazon, Square and more with his company Aimclear Some of the topics we discussed! The value o...

If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how  much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo consultant into scaling an agency Marie and I chatted about these struggles and much mo...

When you think about it,  audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your own content – I believe we’re all going have to get great at audio SEO...

In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains YOUR questions from Twitter answered And tons more… Listen Now! BuzzSumo  – One of my...

I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a  supplementary  link acquisition strategy – not to necessarily replace your primary link acquisition – but you  could take this concept and take it even further, which we chat about througho...

In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the entire SEO industry is excited about the new Heads of Google...

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a 10-minute little episode called “ The Email “. In this epis...

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ updates), how to optimize for intent… and lots more including: Active intent vs passive intent and how...