Expert Insights

Finding and delivering the data that your customers care about is critical in today's market climate. Joe Welu discusses the importance of establishing your expertise through education-centric marketing so consumers come to you when they're ready to transact.

How do you attract - and retain - "A" people? Joe Welu explains step-by-step what the companies who are winning do to bring in - and keep - the people who help advance the vision and grow the bottom line.

There are three things that successful companies and producers are doing to get ahead. Joe Welu explains what it takes to pull away from the pack in today's tech savvy market.

When it comes to marketing, are you innovating or just coping? Joe Welu discusses why it's hard to disrupt the mega brands and explains how to remain relevant and avoid "getting eaten" in a changing market climate driven by technology.

Technology can propel or derail your business. Joe Welu explains what more than half of upper managers in financial services believe is holding their companies back from innovating and how to make sure you're on the right trajectory to succeed.

Top producers know real success goes beyond transactional thinking when it comes to making clients for life. The same is true for your competition. Joe Welu explains how to innovate to remain relevant and on the radar of the people and community you serve.

Large organizations are leveraging the power of individual producers' brands for a win-win market approach. Joe Welu explains how companies and practitioners can align for mutual benefit and maximum success.

There's no "secret sauce," but there are best practices. Joe Welu explains how a group of mortgage, technology and other related companies will convene to discuss what's on the horizon for the industry and their approaches to execution that set them apart.

This is the "golden age" of the mortgage industry and Joe Welu explains the three things all game-changing companies have dialed in and mastered.

Your public persona is a powerful tool. Joe Welu explains how consistent, effective use of reviews and surveys can propel your marketing and your business.

Motivated companies and producers can have a great December by doing what their competitors won't. Joe talks about finishing the year strong...

Before a lead can convert, a customer has to engage. Are you addressing prospects with what they find relevant and helpful or just pushing your own agenda? Joe Welu explains the importance of customer profiling in growing your business.

The resignation of Richard Cordray opens the door for an overhaul to an agency that's been a political football. But don't think change will be big and fast at the bureau that's changed the way mortgage and real estate companies work together....

So you're on Facebook, Twitter, etc...are you maximizing the power of social media in your business? Joe Welu explains the biggest mistake companies and producers make when it comes to promoting themselves and their brands - and how to turn it around.

Industry experts predict brisk business for 2018 - who will win and who will struggle to keep up? Joe Welu explains what it will take to break away from the pack.

Change is constant - are you keeping up? Joe Welu explains what it takes for mortgage and real estate companies and producers to survive and thrive in a rapidly-evolving, tech-savvy environment.

Extremely successful companies and producers have something in common: strict adherence to a business plan. Ready to ramp up your production? Joe Welu explains how to deploy the 1-Page Business Plan to propel your pipeline. Download the 1-Page Business Plan guide here: https://totalexpert.com/info-1-page-business-plan/?utm_source=podcast&utm_medium=social-organic&utm_campaign=1-page-busine...

People transact differently than they used to - have you adjusted the way you market to them accordingly? Joe Welu explains the balance between new and old school when it comes to connecting with buyers and converting them to customers.

Mortgage Loan Officers and Realtors love shiny objects, but the newest tool isn't always the best thing for your long-term plans and goals. Joe Welu discusses the dangers of instant gratification and how the most successful MLOs and Realtors avoid quick fixes in favor of long-term commitment.

"Big Data" is here...do you know how to use it? Reaching out to customers is fine, but catching them at a critical moment is optimum. Joe Welu explains how to put the latest insights to work for big gains.

Companies and individual producers no longer have a choice when it comes to technology. The pace of change gets faster all the time and investment in innovation is imperative to business growth and survival.

What's going on in your business - and the industry - as we come to the end of the third quarter? Joe Welu discusses what's happening with top producers and mortgage companies nationwide as well as predictions for 2018.

Are you leaving money on the table by missing out on incremental business? Where are the leaks in your system? Do you have the right communication sequences and tools for different types of leads? Joe Welu explains that when it comes to taking your business to the next level, it's the basics that really matter.

Today's most successful mortgage companies and loan officers understand knowledge is important not only to consumers, but the partners they seek to do business with. In this episode, Joe Welu explains how MLOs can take advantage of a particularly easy opportunity to provide value through education-based marketing.

Headlines - even those in the mortgage and real estate industry trades - aren't very useful when it comes to how to speak to the public in light of current market events. Joe Welu explains how to make the news useful to consumers and help them make informed decisions.