Expert Insights

Forget selling: The best run financial brands start building customers for life by building trust. Joe Welu and Sue Woodard explain why it's important inform, educate and engage - not try to sell - in today's complex and changing financial landscape.

Customer experience is very different from customer engagement. Joe Welu and Sue Woodard discuss how focusing on - and achieving - great engagement is a win-win for companies and customers - and sets you apart from your competition.

The idea that chaos and destruction presents opportunity has proven true in the quarantine of 2020. Joe Welu and Sue Woodard discuss how top companies and professionals are are pushing the limits to find out what's possible - when it's a must.

Joe Welu weighs in on the effects of Coronavirus on business and the public. Hear what Joe and Total Expert leaders are doing to help their people and customers move forward in a chaotic time.

Long-term customer relationships are the most profitable. Joe Welu explains why coordination between sales and marketing is crucial to earning and keeping customers for life.

Profitability depends on long-term customer relationships. Joe Welu explains the shifts the most successful brands are making to earn and keep customers for life.

Technology is a more than a routine business purchase - it can make or break your bottom line. Joe Welu explains what companies need to consider to help choose technology partners that deliver ROI.

In order to survive in an era of financial commoditization, companies need to differentiate themselves. Joe Welu explains how to use data and technology to improve the customer experience and stand out among the competition.

What could be more impactful than the internet? Joe Welu discusses what businesses need to know about artificial intelligence (AI) and how it can - and should - change the way you do business.

Companies are asking the wrong questions when it comes to using technology to increase productivity and improve the customer journey. Joe Welu explains the key to getting the most out of your tools, resources and relationships.

Companies who want to maximize the customer experience need to embrace the absolutely necessary evolution of the Chief Marketing Officer role. Joe Welu explains how these changes will help you grow the lifetime value of the customer and your bottom line.

Consumer expectations have risen. Are your standards and practices keeping up? Joe Welu explains three essentials for acquiring customers and winning their business for life.

The use of technology for marketing by banks and mortgage lenders started with compliance needs and has evolved to a customer-centric focus. Joe explains how technology is helping companies make an impact where it's easiest, reinforce relationships and build customers for life.

Could you use a revenue lift? Total Expert CEO Joe Welu explains how focus and effort in two areas can improve your conversion and retention rates as well as your bottom line.

Technology plays a huge role for businesses and consumers today. As technology - and people - become more sophisticated, it's important to understand the importance of humanization in the customer journey. Joe Welu explains how simple this seemingly complex concept is for banks, lenders and financial services.

A lot of companies find themselves outside their comfort zones in today's market, but that's where great things can happen! Joe Welu explains what it takes to thrive at a time when others are collapsing under pressure.

Just doing what you're comfortable with is no longer enough to win in today's market climate. Joe Welu explains how winning companies who force adoption and best practices are picking up deals "by accident" that would otherwise be falling through the cracks.

The mortgage and housing market have changed. Joe Welu shares the keys to success at a time when many companies are at risk of becoming part of the carnage.

Margin compression and squeezed profits, rising rates and a market reset - are you playing offense or taking cover? Joe Welu explains how companies nationwide are dealing with increasing challenges. What best describes your company - proactive or panicking?

Companies and producers who want to move the needle need to have empathy for the customer experience. Joe Welu explains how to embrace the customer mindset to meet customer expectations.

In order to win, companies need to cut through the noise and "get personal" with customers. Joe Welu explains how to use personalization to build trust and relationships at scale.

Companies and sales people are in a race to meet consumers' expectations. Joe Welu explains how to anticipate your customers' needs so you can interact with them on their terms, when they're ready to transact.

In a climate of margin compression, more producers doesn't necessarily mean more profit. Joe explains what smart organizations are doing to increase productivity this year and beyond.

In order for an initiative to be successful, organizations must define what success looks like. Joe Welu explains the difference between actions and results and how to leverage technology for the desired outcomes.

Best of breed products and services work together with their customers to build great companies. Total Expert CEO Joe Welu explains the difference between "technology's old days" and how the partnership mentality and approach is revolutionizing business.