Expert In You

Many people may think of golf as a leisurely sport enjoyed by retirees or the wealthy. However, golf can be a powerful tool for networking, building business relationships, and developing important skills. In this episode, we speak with Dr. Greta Anderson, a lifelong teacher who has been teaching golf for about 10 years and is the founder of BlastConnect Academy. Dr. Anderson shares her experience...

In this episode, our guest Courtney McCullagh, founder, and owner of a small business that specializes in social media marketing, shares her expertise on elevating small businesses by handling their social media presence. She discusses the changing landscape of media consumption, the importance of staying relevant on social media, the role of traditional media, and how businesses can use social me...

In this episode, we feature Samantha, an experienced digital marketer and founder of a boutique digital agency. Samantha shares her views on the difference between small and big agencies and how she has set herself apart in the competitive space of online advertising. Overall, this episode highlights the importance of personalized and targeted marketing campaigns, the importance of experience and...

Welcome to another exciting episode of the Expert in You podcast! In today's episode, we focus on breaking out of the low six-figure trap or hamster wheel that B2B consultants and coaches often find themselves in. The host shares the seven biggest mistakes that these professionals make, including not having a clear offer, undervaluing their expertise, and not having a consistent marketing strategy...

In this episode, Shana Allen, CEO of SM Coaching, shares insights on how to build a positive work culture that promotes happier, more productive, and loyal employees. Tune in! Snapshot of the Key Points from the Episode: 02:56 Shana talks about the new buzzwords, culture, and employee engagement. 07:32 Shana’s perspective on the shift from processes to building a diverse work culture. 15:13 Shana’...

In this episode, your host Ann Carden, a strategic business coach and consultant, breaks down the differences between marketing and branding. By learning how to integrate both elements effectively, you'll be able to build a successful business that's profitable and also focused on growth. Don't forget to make offers and run marketing campaigns while building your brand - they must go hand in hand!...

In this episode, Beate Chelette, the Women's Code Growth Architect and Founder, shares her incredible journey from adversity to triumph in business. Despite growing up in a traumatic environment with an abusive mother, Beate persevered through losing everything - including her marriage and business - as well as facing a draining lawsuit that left her accounts empty. Surprisingly, these rock-bottom...

In this episode, Nancy Erickson, the owner of two book-related businesses and an award-winning nonfiction publishing house, reveals the key principles behind writing a book that positions you as an expert in your field. By following her guidance, you'll not only increase your credibility but also attract a loyal following. Learn how to create a polished and impactful book that can be repurposed in...

In this episode, you'll hear from Cheryl Tan, who sheds light on why your on-camera presence matters and how it can impact the quality of your content. She also shares some valuable tips to help you look more professional while creating visual content that resonates with your audience. So, if you want to up your video creation game, make sure to tune in! Let’s jump in Snapshot of the Key Points fr...

In this episode, your host, Ann Carden, shares more about client attraction, how to find and work with premium clients, and how to create a client acquisition system that is consistent and predictable. Learn how to build a business you love and can count on, is dependable, can make you a lot of money, and make more impact. Let’s jump in Snapshot of the Key Points from the Episode: 01:50 The basics...

Branding is about actively influencing how people think and feel about you. It means taking control of your value, making sure that what people perceive as your worth reflects who you really are and what you can offer. To do this, brand activation involves creating memorable experiences across each customer touchpoint so that their opinion of who you are lines up with your true identity and capabi...

As an entrepreneur or salesperson, it is important to understand what the client needs and how to offer them a unique experience. By gaining insight into their pain points and actively listening to them, you will be able to tailor your offerings specifically to them in order to create your own distinctive category. It is only through providing this differentiation that consumers will truly value w...

Creating a successful business brand doesn't depend solely on the internet. To ensure that your customer experience is enhanced, the foundation of your business should be constructed in such a way that it is consistent with who you are and what your company does. The internet can then be used as one of the great tools for growing and developing your brand. In this episode, Dr. Robyn Graham, a Bran...

A lot of specialties in the medical space have started shifting to concierge services, or direct primary care, as it is mainly known. This is probably the next big disruptor in the health and medical field. But what does it really mean? Why is it valuable to people, and why should people seek these services versus going through the traditional health and medical channels? Dr. Vladimir Barayev shar...

Strategic networking involves actively seeking out the people you want to connect with, making sure they notice you and engaging in meaningful conversations that can lead to new opportunities. It is a powerful way to form meaningful relationships and build connections that can help you reach your goals. In this episode, Jocelyn Chong, a Networking Specialist and Founder of Magnetic Networking Acce...

Technical skills are necessary but not enough to succeed in business or a career without also developing relationships and expanding your network which is equally important for progress. Having people who will mentor you and open up opportunities for you is essential for your growth. Real estate is a prime example of how relationships and networking can drive successful outcomes. In this episode,...

We must challenge ourselves to move forward, even when faced with adversity. As leaders, we should use the struggles of life as an opportunity to grow and develop our skills. Hard times can be especially difficult, but by picking ourselves up and learning from our mistakes, we will become stronger and more resilient for future challenges. It is important to remember that although it may seem impos...

In this episode, Sharon Chapman shares her expertise in interior design and how it can be applied to both commercial and residential projects. She talks about the opportunities people have to create, update, and renovate their living spaces. She also provides insight into what she does as an interior designer to help people bring their visions to life. Let’s jump in Snapshot of the Key Points from...

Finding the right employee for a position is essential for any company's success. An effective recruitment plan can help you save time and money while reducing your risk of investing in an unqualified candidate, and it will boost your company's morale. However, hiring the perfect candidate is not always easy. Plan ahead and streamline your recruitment process to get the most qualified applicant fo...

Are you an executive leader, director, or sales leader who is struggling to increase sales and profits? Are you looking for ways to increase performance and maximize profit margins? Success in today's competitive business environment requires agility and adaptability, which call for effective leadership. Consulting and coaching can be a great way to scale the business to that level. In this episod...

Sales and marketing are a powerful duo that work together to bring success to a business. Combining the strengths of both departments is key for any business looking to reach new heights. In this episode, Celia Faye Meisel, an experienced Strategic Online Sales & Business Consultant, talks about her journey and success as a consultant to some of the biggest companies. She shares her strategies...

As an entrepreneur, it is essential to hone your communication skills, particularly when it comes to coaching and consulting. In this episode, Laurie Schloff, a Public Speaker and Leadership Communication expert for coaches, shares her journey of helping corporate professionals use speaking as a tool for success. She talks about two very important skill sets that every entrepreneur should have and...

At the start of every year, setting goals and resolutions is a common practice for many people. However, most people fail to reach their objectives because they lack a strategic plan. To improve your chances of success, having the foresight to observe market trends, make predictions based on data from previous years, and being proactive is essential. In this episode, Ann Carden, a strategic busine...

No one wants to stagnate in business. We all need to grow, expand, and reach new horizons. However, most people find it very challenging and, in most cases, impossible. But what if I tell you that there are specific strategies you can implement and scale your consulting and professional coaching business from $100k to $500k in 2023? In this episode, your host, Ann Carden, a strategic business coac...

Today's coaching and consulting market is saturated with options, and you cannot be everything for everyone and build meaningful authority in the market. As a consultant or coach, you need to spend time working on your niche rather than trying to be an expert in everything. Niche down and create a target market that you serve well, and then position yourself as the world's leading expert in that a...