Experiment Nation: The Podcast

Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn. This is a public episode. If you would like to discuss this with other subscribers or get access to...

Experiment Nation: The Conference Reloaded Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,...

Experiment Nation: The Conference Reloaded The average success rate of most AB testing programs hovers around 12%. Yep, for every 100 experiments you run, only 12 of them will generate an increase in conversions. That is worse than a coin toss.  Too many companies start AB testing hoping that it will deliver a great increase in conversions. A few months later, they are bitterly disappointed.  In t...

Hoje começamos um novo papo em nosso podcast: como migrar para a área de experimentação? Nosso convidado especial é Fabricio Migues, CRO Manager na Small World Financial Services, conta pra gente como foi sair da área de jornalismo e relações públicas e adentrar na experimentação, como aproveitar seus aprendizados e conhecimentos da área de comunicação dentro de CRO e como isso o tem ajudado.   Ed...

Experiment Nation: The Conference Reloaded Why is it that all through school, girls outperform boys but that equation is flipped in the corporate world? Are there factors in our nurture (and possibly nature) that play against us? How do these factors play out in the experimentation space?  In this session – recommended for women in experimentation and those working with them – Bithika will help id...

Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers. Follow Shanelle on Twitter: @shanelle_mullin This is a public episode. If you would like to discuss this wit...

There's no single answer as Conversion Optimization and Experimentation continue to evolve and find fit in the digital era. What resonates with us is, if you're constantly testing and celebrating performance instead of delivery, you're likely to be on the right path of doing it right.  In this episode, Marion Ravel, Eden Bidani, and Positive John shared different angles, from e-commerce, copywriti...

Neste terceiro episódio contamos com a presença de André Vieira, fundador da Looptimize. Ele nos conta um pouco mais da sua visão sobre: Qual o ponto de partida para começar a investir em CRO? Popularização da experimentação: heurísticas e boas práticas — pontos positivos e negativos A qual área CRO melhor pertence dentro de uma empresa?   Edição do podcast por João Pedro ( https://www.linkedin.co...

Hosted by Marion Ravel and Mathieu Fauveaux This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Nesse segundo episódio, falamos sobre gatilhos que fazem empresas procurarem o CRO e desafios para se começar a trabalhar com a área. Discutimos sobre entendimento geral de experimentação em uma empresa sobre o produto "estar pronto" para ser otimizado. Fiquem à vontade para contribuir.   Editor:  https://www.linkedin.com/in/jo%C3%A3o-pedro-de-queiroz-alencar-1852a518b/   Referências: Agende uma m...

Tracy Laranjo asks Dexter's Joris Bryon about How we need to stop saying Best practices and start saying Common Practices His tips on starting a CRO agency and working with a partner And how to spot a CRO imposter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Nesse primeiro episódio da série, vamos discutir como caímos no mundo de Otimização de Conversão (CRO), algumas experiências até posições atuais e diferentes perspectivas entre exatas/humanas e seus benefícios.   Editor: João Pedro Alencar https://bit.ly/3jt4BLu Materiais comentados no episódio:  Learning how to learn from the Awesome Dr. Barbara Oakley: https://bit.ly/3h2AAk1 Making websites win,...

Rommil, Kenya, and Shiva discuss the challenges of speeding up a CRO program, as well as some of the ways they overcome them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Positive John and Marion talk about their favorite CRO tools, how they evaluate them, and how to get clients to pay for them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Jaya and Sid chat with Moshe Mikanovsky, a Product Manager with over 30 years of experience, about the importance of getting closer to the data by getting familiar with data tools and working with business intelligence. This episode was edited by Jin Yang. She is the co-founder of Mindset Masters. Mindset Masters works with professionals in all industries to encourage high school and university st...

Jaya and Sid chat about building competency with and a fluency with data to get a better idea of what's happening with systems and how products are helping customers. Mentioned in this episode: Ravi Mehta's Product Competency Toolkit: https://www.ravi-mehta.com/product-manager-skills/   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episod...

In this episode, Rommil and Tracy interview Melanie Kyrklund from Specsavers on how to run a high-impact optimization program, how to align the program with a product's vision, and how she likes black licorice.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

This week, Siobhan Solberg , Kenya Davis , Shiva Manjunath and Eddie Aguilar talk about how to address the lack of direction and primary calls to action on pages. This episode was edited by Zohaib. Zohaib is an audio engineer, music producer and DJ from Karachi who now lives in Toronto. You can find this profiles here: https://soundcloud.com/saazbyzoi https://www.facebook.com/saazbyzoi https://www...

In this episode, our panel discusses how to manage stakeholders and HiPPOs. What do we do with them when they don't agree with our results? How do we get ahead of issues? On the panel: Shiva Manjunath Eddie Aguilar Kenya Davis Siobhan Solberg This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John. Useful resources mentioned in the episode: https://www.notion.so/User-Psych-framework-applied-on-LinkedIn-s-conversion-funnel-3bf3cdfc4aa54c2c919...

This is the audio version of our recent interview with Widerfunnel’s Chris Goward. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Jaya and Sid explore: What does a good product experiment look like Aligning the need to deliver and the need to learn with OKRs Why aren’t companies adopting the practice This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

On today’s panel, we have  Siobhan Solberg from Raze Shiva Manjunath from Gartner Kenya Davis from Evolytics Eddie Aguilar from  Circle media labs In this episode the panel discusses: Balancing between optimizing the entire funnel vs focusing only on the website Bringing segmentation into the mix Their beef with Google optimize This is a public episode. If you would like to discuss this with other...

On today's episode, we interview Twilio's Justin Coons and talk about: Not only can you run experiments for SEO, but you also should Which is better, short-form content or long-form content What metrics to optimize for when running SEO Experiments This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

On today's episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year's resolutions, and the pros and cons of several experiment prioritization frameworks such as  PIE ( https://www.widerfunnel.com/pie-framework/ ) PXL ( https://cxl.com/blog/better-way-prioritize-ab-tests/ ) Hotwire's framework ( https://blog.optimizely.com/2015/05/05/how-to-priori...