Experiment Nation: The Podcast

If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

We know that the key skillsets you need for any successful CRO / Experimentation program are: Research, Design, Development and QA. Whilst larger companies who can afford to hire all of those skilled people, for smaller companies, it becomes a big challenge. So much so, many companies exhaust their options of running smaller tests and then stop doing all kind of experimentation work.  In this sess...

Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”. Learn more about Rishi's work at frictionless-commerce.com . This is a public episode. If you would like to discuss this with other subscribe...

A lot of research and data analysis has gone in to answering this question. But yet, there’s no clear, definitive answer.  In attempt to resolve this question once-and-for-all, this session will present and interesting and surprising answer.  Applying the results from a real-life A/B test case study, digital marketers will be prompted to think not only about email send time, but also their audienc...

Finally, remember to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for those of you that want to get started in CRO and don't...

This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently, without any real “data”, to then gleam positive...

The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation.  Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas. --- If you liked this episode, don't forget to signup for Experiment Nation's bi-...

Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact.   ---  If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.subst...

Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for those of you that want to get started in CRO and don't...

Speero's Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency's Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here:  https://speero.link/ExperimentNation --- If you looked this episode, don't forget to sig...

Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake. In this session Annika and Paul will share;  How to map out business goals and customer problems. How to pi...

Experiment Nation: The Conference Reloaded Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tactics don’t last long.  In this session, we will dis...

Experiment Nation: The Conference Reloaded CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused.  - ----...

Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it. ------ If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and confe...

Experiment Nation: The Conference Reloaded AKA Why you should approach research like an Anthropologist  How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments. ------ If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to recei...

Experiment Nation: The Conference Reloaded Experimentation post-conversion or how to switch from buying journey to customer journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Experiment Nation: The Conference Reloaded A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes. Fechamos o podcast de forma prática compartilhando iniciativas tomadas em nossas empresas para ace...

Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer. This is a public episode. If you would like to discuss this with other subscribers...

Experiment Nation: The Conference Reloaded CRO, experimentation, A/B testing, research, analytics: these things are all parts of a whole which never really gets discussed. What we’re doing is replicating the scientific method in a business context, and yet we can’t see the wood for the trees. Our industry is focused on the individual elements of what we do and how we do it, but not why we do it an...

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7 This is a public episode. If you would like to discuss this with other...

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7 This is a public episode. If you would like to discuss this with other...

Experiment Nation: The Conference Reloaded As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture.  To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard.  In his presentation, Ruben will discuss the importance of...

Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7 This is a public episode. If you would like to discuss this with other...