Expandly: Global E-Commerce Insights

In this episode, we dive deep into the complexities of international market expansion for brands. While many aspire to enter the U.S. market due to its size and potential, we reveal why this might not be the best first move for most brands. Join us as we explore: The critical difference between market size and brand readiness. Three distinct types of markets to consider for expansion: adjacent mar...

In this episode of the Global Expansion Pathway series, we dive deep into the critical topic of premature expansion and how it can jeopardize a growing brand. Many founders mistakenly believe that expanding into new markets is a bold move, but it can often lead to disastrous consequences if done before a company is truly ready. Join us as we explore the emotional triggers that lead to premature ex...

In this episode, we dive deep into the essential steps for successfully expanding your brand globally. If you had to rebuild your brand from scratch, would you do it the same way? Our host shares invaluable insights gained from years of working with international brands, highlighting the key differences in strategy that can make or break your expansion efforts. What You'll Learn:The importance...

In this episode, we dive deep into the challenges brands face when they hit a growth ceiling, often plateauing around $3 million to $10 million in revenue. Discover why simply pushing harder with more ads or new products isn't the solution. We share a compelling case study of a brand that was genuinely stuck at $5 million, despite having a great product and a passionate customer base. Learn ho...

In this eye-opening episode of our Global Expansion Pathway series, we dive deep into the often-overlooked realities of international expansion. While many founders see new markets as a golden opportunity for growth, the truth is that expansion can be fraught with challenges that aren't immediately visible. Join us as we explore five critical truths that every brand should understand before em...

In this episode, we dive deep into the common pitfalls brands face when expanding globally. Drawing from extensive experience with brands across various industries, we outline seven critical mistakes that can derail your international growth efforts. From failing to validate demand before launching to the dangers of copy-paste marketing, we explore how moving too fast without proper control can le...

In this episode of the Global Expansion Pathway series, CEO Andy Hooper dives into the critical reasons why many brands fail when expanding globally and how to avoid these pitfalls. Using the analogy of learning to ride a bike, we explore the importance of having "stabilizers" in place before accelerating into new markets. Join him as he shares a real-life case study of a brand that atte...

Europe offers massive growth opportunities, but expansion isn’t a one-step move. Different countries mean different rules, different markets, and different customer expectations, so having a clear plan matters. Today, we’re breaking down a smart, phased approach to expanding across Europe. We’ll talk about where to begin, what to get ready for, and how to scale gradually, with partners like Expand...

As ecommerce keeps evolving, brands are increasingly turning to artificial intelligence to stay competitive and grow faster, especially when expanding into international markets. In 2026, AI isn’t just a nice-to-have anymore; it’s a core part of modern branding and marketing strategies. In this episode, we’ll explore how AI-powered branding helps businesses build stronger customer relationships, r...

Many ecommerce brands ask the same question: “What happens once my product is live – and what if something goes wrong?” When you use Expandly’s Responsible Person and compliance services, our support doesn’t stop at onboarding or product launch. We continue to represent and assist clients if issues arise with UK Trading Standards or EU Market Surveillance Authorities. Over the last two months alon...

Many ecommerce brands ask the same question: “What happens once my product is live – and what if something goes wrong?” When you use Expandly’s Responsible Person and compliance services, our support doesn’t stop at onboarding or product launch. We continue to represent and assist clients if issues arise with UK Trading Standards or EU Market Surveillance Authorities.

Global pricing isn’t simply a matter of converting pounds into dollars or euros. Every region has its own unique combination of costs, taxes, competition, and customer expectations. In this podcast we discuss how businesses can look beyond currency conversion, and develop a successful regional pricing strategy that reflects the realities of each market while maintaining healthy margins.

From complex shipping rules to cultural misfires, expanding abroad takes more than just switching on international delivery. In this podcast, we break down the biggest barriers to global e-commerce growth and how to beat them.

This podcast explores why a solid domestic foundation is the difference between scalable success and unstable growth when expanding internationally. Through resilient supply chains, strong operational structure, reliable partners, and market readiness assessment, ecommerce brands can unlock global opportunity with confidence, not chaos.

This podcast breaks down the key profitability levers fast-growth ecommerce brands use to scale smarter instead of burning through cash. By refining acquisition, improving listings, making data-driven decisions, and expanding selectively, businesses unlock stronger, leaner and more predictable revenue across every channel

In this episode of our global E-commerce insights podcast we explore the rising opportunities in markets like the UK and EU, while also highlighting the mindset, research, and operational foundations that help brands expand successfully into new regions overseas. 

Want to know where to launch and why? At Expandly we’ve helped over 2,000 brands successfully expand across the UK and Europe; navigating VAT, EPR, labelling and Responsible Person regulations, including managing their fulfilment and 3PL, so you don’t have to. In this podcast we give an overview of the top UK & EU markets for ecommerce expansion.

This podcast breaks down what the new rule means, why Italy has introduced it, and how Expandly can help ecommerce sellers register for Italian VAT for a without needing to deposit €50,000. If you’re looking to sell in Italy, understanding these updates is essential for smooth expansion.

In this episode, we’ll explain VAT in plain English, why it matters for ecommerce sellers, and how you can register without the stress. Plus, some eye-opening stats about the size of the opportunity.

📢In this episode, host Andrew Cooper is joined by Ben Leonard Co-founder EcomBrokers.co.uk // Ecommerce Consultant at benleonard.pro. Ben has recently brought out a book called, "Quit Stalling, Build Your Brand". We'll be sending out special launch bonuses for the "Quit Stalling, Build Your Brand" book - get on the waitlist here and you'll be the first to get exclusive...

📢In this episode of the E-Commerce Expander Secrets podcast, host Andrew Cooper is joined by Oliver Bruce from PinPoint Media, a data-driven, digital-first content marketing agency delivering growth at scale through content that matters to people and brands. FACEBOOK ►  ⁠https://www.facebook.com/TheEcommExpe⁠ ... INSTAGRAM ►  ⁠https://www.instagram.com/globalecomm⁠ ... LINKEDIN ►  ⁠https://www.li...

📢In this episode of the E-Commerce Expander Secrets podcast, host Tommy Henbest is joined by Rohit Nair, from Assureful. What they do: Compliant with Amazon and Walmart If your Amazon sales exceed $10,000 in one month, you must have Commercial General Liability Insurance. Assureful has been built for you. Smart AI-driven rating and pricing for mandatory insurance. Assureful is Smart. We cover pro...

📢In this episode of the E-Commerce Expander Secrets podcast, host Tommy Henbest is joined by Megan Baumer and Shane Morris, from GS1 US GS1 US serves more than 300,000 businesses in 25 industries in the United States by facilitating industry initiatives, administrating the GS1 System of Standards, providing education and support, and connecting communities through events and online forums. https:...

Haven't you heard? The Ultimate Hack Series is back! 🙌 We are thrilled to announce we have the privilege to bring you another series of hacks from leading industry experts! With new partners onboard and brand new exclusive hacks being submitted, this really will provide you with the tools to help you grow your business in 2023. By joining this event, you will gain the knowledge to become an E...

📢In this episode of the E-Commerce Expander Secrets podcast, host Tommy Henbest is joined by Tamara Zeravljev, from Add2Ads. Add2Ads are an agency fully focused on TikTok, starting from Social Media Management, Influencer/UGC scouting to Ads Management. FACEBOOK ►  ⁠https://www.facebook.com/TheEcommExpe⁠ ... INSTAGRAM ►  ⁠https://www.instagram.com/globalecomm⁠ ... LINKEDIN ►  ⁠https://www.linkedi...