Connor McAuley
Exit Ready
Exit Ready is the podcast for agency owners who want to build a business that's profitable, scalable, and worth something without them in it. Whether that means selling one day or simply stepping back from the day to day, the work to get there is the same. Hosted by Connor McAuley, who built a creative agency from zero to £2.2M annual revenue over 13 years before selling it. He now coaches 50+ agency owners who collectively generate £40M+ in additional annual revenue through the part most people get stuck on: making the commercial side of the business match the quality of the work. Each episod...
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Episodes
From Agency to Software: Karl O'Brien, Store Hero | Ep:010 01.06.2026 29:16
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/ Karl O'Brien spent eight years running a Dublin digital marketing agency before founding Storehero ( https://storehero.ai/ ), the AI growth coach for ecommerce brands and agencies. After watching client after client fly blind on profit (revenue grew, margin disappeared into the Meta and Google tax, attri...
30 Videos In A Day: Jake Thompson, Outwork | Ep:009 25.05.2026 27:30
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/ Jake Thompson runs Outwork from Holywood, County Down. Nine years a freelance videographer, then a return from London with no clients in the door forced him to learn the bits videographers do not usually touch: offer design, sales psychology, paid media. The result is a productised core offer (30 pieces...
Rip up the playbook: Kathryn Byberg, Little Leaf | Ep:008 18.05.2026 33:41
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation/ Kathryn Byberg founded Little Leaf Agency ( https://littleleafagency.com/ ) in 2021 after 10+ years inside the sexual wellness industry, including a Shanghai posting as Global PR Manager at LELO. Five years later, Little Leaf is a 14-person fully remote team across the UK, Europe, the US and Canada, the...
Lean Brand Design: Fergal Hughes, FH Design | Ep: 007 11.05.2026 28:30
Fergal Hughes is the founder of FH Design, the studio behind Lean Brand Design. Operating out of Maghera in mid-Ulster, he builds brands for manufacturers and local businesses using the same Lean principles that run on a factory floor: cut the waste, document every improvement, and design the brand so it actually gets used after the launch deck closes. In this episode of Exit Ready, Fergal talks m...
As they grow, we grow: David Kieran, Zoma | Exit Ready 006 04.05.2026 33:59
David Kieran started Marketing For Me out of his attic in Dundalk in 2016, going door to door selling websites when other digital marketers refused to leave their laptops. Nine years later he is the founder and MD of Zoma, a 15-person full-service agency, front of shirt sponsor of Dundalk FC, and exploring a US office and an AI sub-brand. In this episode of Exit Ready, David talks me through: Why...
You don't get niching until you do it: Pete Lynagh, Haul | Ep:005 27.04.2026 18:33
FREE AGENCY HEALTH SCORECARD (8 questions, instant results): https://moveatpace.com/agency-scorecard Pete Lynagh runs Haul ( https://haul.agency/ ) from Mornington, Victoria. Haul is a full-service digital marketing agency that works exclusively with transport and logistics companies. Before Haul, Pete spent over a decade running a generalist agency called Stage Fright Management. A four-year enga...
Don't quit your day job (yet): Elizabeth & Anthony Heaney, Squint Creative | Ep: 004 20.04.2026 28:41
FREE AGENCY HEALTH SCORECARD (8 questions, instant results): https://moveatpace.com/agency-scorecard Elizabeth and Anthony Heaney started Squint Creative ( https://squintcreative.com/ ) from their apartment during COVID lockdown in 2020. Both were working 12-hour shifts at a diagnostics company. They built the business in their three days off, took client calls from an airport cafe, and signed the...
Niche or go nowhere: Aedin O'Neill, Grow Web | Ep: 003 12.04.2026 19:14
FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuation Aedin O'Neill spent over 20 years in marketing before founding Grow Web ( https://growweb.co.uk/ ), a boutique PPC and paid media agency in Belfast. She made a deliberate choice to stay specialist: 80% performance, 20% brand. No full-service, no generalist drift. That focus is what keeps Grow Web trusted...
Your skills won't grow your agency: Mark Kelso, Glaze Digital | Ep: 002 06.04.2026 25:40
Mark Kelso co-founded Glaze Digital with Richard over 12 years ago. What started as a do-everything agency (websites, video, photography, app development) is now a Shopify Plus partner in the top 1.5% globally, with 250+ stores built for brands doing over £20M a month. The technical side was never the problem. Glaze had the reputation, the clients, and the platform expertise. The commercial engine...
Referrals don't scale: Cathal O'Reilly, Rooftop Twenty Two | Ep: 001 26.03.2026 25:37
Cathal O'Reilly started Rooftop Twenty Two from his bedroom in January 2020. No clients, no team. Six years later: 14 full-time staff, a studio in Dublin, and a client list of Irish and international brands. Growth was not a straight line. For the first few years the agency was doing good work, bringing in solid revenue, and barely making profit. Cathal was the salesperson, the account manager, th...
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