Mediacorp

Executive Insights by Mediacorp

Business EN ↓ 33 episodes

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience. The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

Author

Mediacorp

Category

Business

Podcast website

www.melisten.sg

Latest episode

Sep 19, 2025

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Episodes

Responsible Consumerism and its impact on your brand 16.06.2023

Rampant consumption and production worldwide continue to deplete our natural environment and resources at an alarming rate. Can brands truly strike a balance in promoting ethical consumerism while achieving triple bottom line at the same time? Find out how brands can lead by changing consumers’ behaviour and patterns. Executive Speakers Serina Tan, Founder & Managing Partner, Brewer Consulting...

Creating winning retail strategies with Social Commerce 19.05.2023

Social networks are an integral part of everyday life; brands are bringing the entire shopping experience from product discovery and research to checkout onto social media platforms. Find out how Social Commerce can alleviate your retail strategy, widen audience engagement and customer reach.   Executive Speakers Kenneth Tan, Co-founder & CEO, BeLive Technology https://sg.linkedin.com/in/kenne...

Growing successful brands during economic volatility 20.04.2023

In time of uncertainty, resilient marketers don’t slow down branding initiatives, they double up. They deepen client engagement and accelerate acquisition. Uncover insights on how marketers can balance dual pressures of delivering financial goals and keeping their brand relevant to rise above market challenges. Executive Speakers Chloe Neo, CEO, Omnicom Media Group https://sg.linkedin.com/in/chloe...

Building new digital brand experiences with NFTs 23.03.2023

Brands can create completely new user experiences with personalised gifts, vouchers and products that only exist in the digital world. Find out how to use NFTs to create buzz, strengthen customer connections and build a community of advocates. Executive Speakers Zach Burks, CEO/Founder, Mintable https://www.linkedin.com/in/zach-burks-93831814a Loretta Chen, Founder, Smobler Studios https://www.lin...

Women in Business series: Know your worth 14.03.2023

Iconic slogan “Because You’re Worth It” has been around for five decades. It remains impactful today in empowering women all over the world to recognise their value. Hear from 3 trailblazers on the steps they took to turn a passion into a fulfilling career; owning their expertise and creating a value for themselves that they’re proud of.   Executive Speakers Jacqui Lim, CEO, Havas Media Group Sing...

Women in Business series: Promoting diversity and gender equality 14.03.2023

The first in our 3-part Women in Business series touches on the rise of women in senior positions, the challenges they faced and how they break down stereotypes of women in leadership roles. Learn what advice they would give for companies to create an environment that’s free from gender-based discrimination and how everyone can advocate for equality. Executive Speakers Chloe Neo, CEO, Omnicom Medi...

Purpose-driven marketing strategies in the post-pandemic world 14.03.2023

Moments of uncertainty have led to “pandemic pivots” in all areas – from personal to professional moves with business transformation. Come be inspired by how brands around us are looking for ways to be the best versions of themselves, linking purpose to product and purchase as we champion a renewed mindset to make a meaningful difference to our people and our planet. Executive Speakers Rowena Bhag...

Will first-party data future-proof your business? 14.03.2023

With the impending demise of 3rd party cookies, collecting data has become a top priority for businesses.  How do you build a robust relationship with your target consumers to grow relevant first-party data?  Hear from our panel of industry professionals on how making use of data can not only create authentic one-on-one connections but also boost effectiveness of your marketing plans. Executive Sp...

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