Executive Insights by Mediacorp

Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey. Speakers Justin Keh, Director, Channel Partnerships (APAC), Mastercard Lyn Lim, Head of Commercial Growth, Kantar Consulting...

Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation. Speakers Ian Loon, CEO (Media & Digi...

Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion. Speakers Emmeline Tjong, Reg...

Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation.   Speakers Slyvia Koh, Business Development Director, Hepmil Mimi Lu, Head of Strategy, Media, dentsu APAC Jonathan Seto, Head, Commercial Engaggement, Mediacorp S...

The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success. Speakers Elizabeth Boon, Content Creator Mariel Wong, Content Planning Director, GroupM Diogo Martins, Lead, Bloomr. SG, Mediacorp See...

Our latest survey on influencer marketing in Singapore reveals what drives trust, engagement and conversions today. Consumers are gravitating toward micro-communities, seeking deeper connections and authenticity, while AI and data-driven discovery are reshaping how people find content, influencers, and brands. Gain actionable insights on how to harness AI, data, and community-driven social strateg...

Podcast advertising is one of the fastest-growing ways to connect with highly engaged, niche audiences. Take advantage of the latest trends and best practices to elevate your brand presence, build trust, and drive growth through compelling ads, campaign optimisation, and a host of clever strategies you need to know.   Speakers Terence Chia, Co-creator, Yah Lah BUT Haresh Tilani, Co-creator, Y...

Dive into emerging trends, technologies and shifts in the fast-evolving marketing landscape. From AI-generated content and data-driven hyper personalisation to social-first strategies, gain insights essential to empower your marketing efforts and stay ahead of the curve. Speakers Munas van Boonstra, Managing Director, Southeast Asia, Monks  Eric Paul Van Schaik, Regional Strategy Director (SE...

We endeavour to live better, work smarter to achieve a healthy work-life balance. Discover the vital connection between mental, physical and emotion health and workplace productivity. From stress management techniques to self-care practices, discover how investing in well-being can lead to improved focus, creativity, and overall performance. Speakers Rebecca Lim, Founder, Bec2Basics  Abbey Tan, Fo...

As women juggle multiple roles and responsibilities, different life stages bring its own unique set of challenges and opportunities. From navigating mid-career transitions to fostering personal growth and achieving professional development, our expert speakers will provide practical insights and strategies to empower you in your career and personal life.  Speakers Melissa Schmidiger, Founder and C...

Despite comprising nearly half of the global population, women are underrepresented in critical fields such as STEM, politics and corporate leadership. Delve into the importance of diversity and discover actionable steps to cultivate inclusivity – inspiring change that empowers women to pursue their aspirations.  Speakers  Dylan Choong, Head of People, AMEA, Opella (Consumer Healthcare Unit of San...

Business growth requires brands to leverage new opportunities in the marketplace – technology, audiences and talent. However, scaling a business in a sustainable manner calls for knowledge, experience, and necessary skills to navigate challenges well. Hear from our panel of industry veterans on how to organise business processes to ensure your brand is poised for expansion and handle any economic...

Sustainability has become a ubiquitous buzzword in marketing today, but sustainability messaging alone does not guarantee brand success. Join us as we delve into the opportunities and pitfalls – learn how you can engage audiences in an authentic way and gain actionable insights on effective marketing practices.   Speakers Samir Dixit, Global Head, Acorn Management Consulting Suzy Goulding, Head of...

Discover how this transformative technology is revolutionising hyper-personalisation, content creation, and predictive analytics. Learn practical tips and key considerations for integrating Gen AI and Predictive AI into your marketing toolbox to elevate business outcomes.  Speakers Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group Tim Xu, Lead, AI Products & Solutions, Mediacorp...

Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results.    Speakers Laurenz Koehler, Managing Partner, Duxton Consulting Mahmood Kalantar, Partner, Tail Risk Analytics Gordon Ng, Lead, Audience Insights, Mediacorp See omnystudio.com/listener...

How can you capitalise content marketing to heighten brand visibility, engagement and conversions? Uncover expert insights to develop your content strategy for tangible results. Learn to utillise emerging trends and technology to create impactful storytelling that resonates with your target audience. Speakers Bryan Choo, CEO and Chief Content Officer, TSL Media Group Fera Rosihan-Robinson, Managin...

Learn key insights and practical tips on leveraging this evolving platform to enhance your marketing strategy and heighten customer engagement. Speakers Kapil Chhabra, Founder, Silver Wings XR Nick Goh, Partner & Director, Training & Education, AAMS and CEO, Moon Labs Digital Sonal Mathur, VP, Partnerships and New Business, Mediacorp Host Mark Cheong, Manager, Partnerships and New Business...

From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape. Speakers Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter Franck Vidal, Directo...

Capitalise on emerging trends in the evolving social media landscape to elevate your social media marketing strategies. From fresh insights on new platform features, latest content trends, performance benchmarking to the importance of influencers in shaping consumer behaviour in Singapore, we've got you covered. Speakers Kelvin Tan (Mayiduo), Co-founder, Double Up Christopher Fun, Lead, SocialHub...

In today's fast-paced world, balancing career and well-being is more crucial than ever for working professionals. Uncover how to improve your physical and mental resilience through nutrition, medicine and fitness. SpeakersDr See Hui Ti, Senior Consultant, Medical Oncology, Parkway Cancer Centre Physician Eric Tan, TCM Expert, Eu Yan Sang Singapore Tyen Rasif, Celebrity Fitness Trainer Moderator So...

Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience. SpeakersMandy How, Managing Editor, Babelfish Simone Lum, Head, Grow...

Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability. Speakers Christina Oh, Senior Sales Director, DoubleVerify Bhavna Shewakramani, Solutions Partner, APAC,...

AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance. Speakers Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APA...

Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign. Speakers Dylan Park, SVP, Head of Partners...

The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advert...